Tracking Your Radio Advertising Campaign

Tracking and Measurement

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” – John Wanamaker

One of the most famous advertising quotes ever. The idea that fifty percent of advertising is wasted is somewhat of an ancient concept. Today’s demand for high ROI means that every dollar spent on advertising has to be tracked. Once upon a time, radio advertising was difficult to measure and analyze. Those days are gone. 

Radio Lounge combines power creativity that sells with pinpoint targeted media placement to get your message to the right people in the right places, and at the right time. So, how do you know it is working as effectively and efficiently as possible? Our unique tracking and measurement methods deliver accurate, timely analytics for all offline and online activity.

And here’s the really cool part…

Radio Lounge can provide offline tracking (i.e. phone calls) right in your favorite web analytics software!

That’s right. If you don’t have access to a fulfillment call center (of which, most do a great job of tracking many data fields for analysis), you are still in luck.   If you use Google Analytics, Yahoo/Overture, or any one of the top ten most popular web analytics programs, you can measure not only online web traffic and conversions, but you can track calls into your business as well. And—you can view the results instantly online anytime in your analytics software, alongside other web data. 

The Radio Lounge Tracking and Measurement process includes –

-          Definition of measurement goals and objectives

-          Daily call center reports; segmented per market (if using a call center)

–        includes data such as daily calls in, daily calls answered/unanswered, daily sales close rates, daily number of radio spots run, daily media spent, daily average cost per spot, daily average order size, average cost per order, and several more categories.

-          Tracking of offline call volume in web analytics software

-          Ongoing monitoring and accountability standards for campaign maintenance.

If you are thinking about advertising on the radio, let the experienced radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio.

Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469.

Radio advertising works - and when done right, it can achieve powerful results.

 
Learn more about powerful radio advertising with these radio advertising articles.