Every business has its sweet spot, the one attribute that resonate the message clearly. For Oak Harvest Financial Group www.oakharvestfg.com that would be the stories from their clients. Radio Lounge discovered this through extensive client interviews which gave us many hours of very usable audio.
We took that audio and turned it into a series of commercials designed to tell the Oak Harvest story. First, we designed 2:00 minute spots. This longer format gave us the opportunity to let potential clients hear more of the Oak Harvest story. The 2:00 minute spots are used weekly as stop-sets during The Retirement Rescue Radio Show, a 60 minute radio program. Each client tells their stories in 7 different segments, so repetition is not an issue.
Next, we trimmed those 2:00 minute segments into taggable :30 second spots which are used throughout the week on the radio station to promote the radio program and specific Oak Harvest live educational events.
Radio Lounge also created audio packages for their marketing on-hold, again using the stories to sell the Oak Harvest message. This on-hold format runs just a couple of minutes, and packs a great listenable message.
We also designed a welcome audio package for their live educational events. The stories, mixed with music to sell Oak Harvest, provide a nice intro for the venue, a subtle way to pre-sell the benefits and expertise of Oak Harvest. Radio Lounge updates this story-telling concept on a regular basis with new client interviews.
And if that wasn’t enough, Milo Hamilton has also joined the Oak Harvest team as a spokesperson. Milo is the recently retired iconic play-by-play voice for The Houston Astros, lends a great attitude and really connects with the boomer audience. Milo is also very active at the live Oak Harvest educational events.
Our Oak Harvest message wouldn’t be complete without mention of a couple of awards for Oak Harvest. Every year a select group of Houston area businesses are awarded special recognition by the Better Business Bureau. In 2013, Oak Harvest picked up the Award of Excellence in their category.
We saved the best for last. Forbes Magazine has recognized Oak Harvest as one of the top Texas Financial Leaders, and Houston’s premier retirement planning firm. Kudos to Oak Harvest Financial Group for providing a solid business model and a long list of fans. Our job was to capture it and put it all together.