…Is that there are no rules! Many advertisers have had success with radio advertising with a variety of radio commercials. There is no one style..no one formula.
Our point here, is that when we hear “the name must be in the first three seconds”, or “the phone number must be mentioned at least three times”, we have to say, oh really?
These are old school rules that do not guarantee success. Success comes from a great radio ad that makes a connection with a potential customer and builds up the desire to purchase…regardless of how many seconds into the spot the name is mentioned.
Oh, I’m sure we’ll get disagreements on this one. But sometimes the best rules are those that are broken.