Radio Lounge recently provided audio production and sound design for another round of pipeline safety commercials produced by Parker/Wright Marketing Media. ”Working with Clint (Wright and Diane Parker) since 2008 on this campaign has been a blast.” comments Radio Lounge Partner/Creative Director M. Bruce Abbott. ”They provided a great concept, and the sound design component was a lot of fun to complete.” Both English and Spanish versions were produced. The updated spots, featuring a sponsorship by Atmos Energy, came just in time for last week’s National 811 Day.
Pipeline and utility companies recognized August 11 as National 811 Day, a way to remind residents, contractors and business owners to call 811 before digging on their property.
Sponsored by the Texas Pipeline Awareness Alliance, the objective of National 811 Day is to prevent outages, accidents and deaths that occur when people dig and hit buried natural gas, electric, telephone, water and other utility lines, according to a statement by Brandi Price, Atmos Energy manager of public affairs for the southern region.
“It’s easy to use and doesn’t cost anything,” Randolph said regarding 811. Price said people who do not call before digging — whether on residential or commercial property — are breaking Texas law. “You don’t know what’s underneath the ground,” Price said. “It’s important for us to really know what’s underground before you dig.”
Operators can refer 811 callers to local businesses that will mark where pipes and utility lines are under the ground, Price said. This procedure allows contractors to begin construction without the risk of damaging those lines and pipes, Price said.
She said that in Texas each year there are about 15,000 instances of lines being hit during digging. Those 15,000 cases cause nearly $160 billion in damage repairs for Atmos Energy, she said.
Price said home remodeling and expansion projects are examples of construction projects that may interfere with pipelines and utilities.
Price said when people call 811, they need to provide information concerning what the digging project entails, as well as when and where the digging will occur. She also said those calls must be made two days before the digging is to begin. Operators are available 24 hours a day, seven days a week.
Diane Parker, a partner with Parker/Wright Marketing Media, a marketing firm that works with various pipeline companies, said violators can face fines and also be charged for repairs costs.
(article details courtesy of MyWestTexas.com)