Don’t count radio out! Much like the superhero that gets knocked down, then comes back to save the world, radio advertising is in fact still alive and kicking butt.
In response to a recent DC Comics television campaign, comic giant Marvel announced last week in a press release that it will be utilizing radio advertising to promote its Marvel NOW initiative.
Watch for radio commercials featuring Marvel titles such as Captain America, Thor: God of Thunder, All-New X-Men, Uncanny Avengers, Deadpool, Fantastic Four, Indestructible Hulk, and others. According to Marvel, the radio advertising campaigns will broadcast on national radio shows such as Jim Rome, Fox Sports, Opie & Anthony, Sixx, Petros & Money and others..
“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” David Gabriel, Marvel’s senior vice president of sales, said in a statement. “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men to Superior Spider-Man.”
Why radio? Because it is still an effective marketing medium. Kudos to Marvel for recognizing that a radio ad campaign is a great way to reach fans of the characters – past, present and future.