How Much Does Radio Advertising Cost in Lafayette, LA? - How to Budget Radio with Lafayette, LA Rates and Prices

Lafayette, LA

If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”?

Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. 

The average rate for a :60 commercial running in Lafayette, LA is about $ 29.33

This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed.

With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher.

Now, how many spots should you run? This really depends on the campaign objectives. Is this a branding campaign? A direct response campaign? Long term? Short term? Minimally, a listener needs to be able to hear your commercial at least three times before it ever really sinks in. Realistically it may take more than that, depending on station ratings, popularity, etc.. However, that frequency may be spread out over several months, or crammed into just a few days – again, back to the campaign objective. 

But you need a number so you can budget your campaign, right? Let’s go with an average week on the air in the Lafayette, LA market. For example, if you run five days a week, four spots per day times five days – for a total of twenty commercials per week per station. Multiply that by the numbers above and you can get an idea of an AVERAGE radio buy on a station in the Lafayette, LA market.

Can it be done for less? Most likely. Radio Lounge can pinpoint certain dayparts, find you the best stations, negotiate the best rates, get added value and craft attention getting commercials that allow you to do more for less.

To find out how radio advertising can work for you, contact Radio Lounge at 1-866-4-AUDIO-9 (1-866-428-3469) or visit us online at http://www.radioloungeusa.com.

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