The essence of good communication is maintaining a human link between the caller and the vendor. The quickest way to get a disconnect is to break that link. That’s why our simple philosophy of crafting personal communication tools for business is a sought after resource. Our focus here is to use that time in between live conversation, as a vehicle for building relationships. Radio Lounge never reminds callers that they’re “on-hold”, never tells them how “important” their call is, or that the vendor is busy helping other callers. Those are all deal breakers. Instead, we craft a message that helps affirm the reason for the call and educates callers to trigger further conversation. There are a variety of ways Radio Lounge accomplishes that.
Your clients are great storytellers. For Oak Harvest Financial Group, the testimonial radio commercials we developed for broadcast were edited and produced into an on-hold message to let callers hear first-hand how the company can benefit them. Here’s an edited sample.
Sometimes it’s best to tell your story on a very personal level. Radio Lounge can take advantage of that unique sell by interviewing the owner/employees, then editing those interview segments into short stories about the business. With the right spokesperson, this is a comfortable way to sell the product without sounding like it. Listen to Virgil Skinner at Fort Bend KIA tell his story in this edited sample.
Compelling commercials that have a national appeal make great message on-hold elements. Radio Lounge has been writing and producing national level ads that reach every caller on-hold. Southwest Infiniti sells their brand like this. Listen to an edited sample.
Communicate compassion and do it in a way that’s relatable. That’s what Radio Lounge believes is the best way to build a brand relationship in the healthcare industry. We do on-hold marketing for clients around the country; from hospitals to hospice care, dentists to dermatologists. Humor is often our most requested way to generate a positive bond between the caller and the clinic. National Voice actor Melody Glave takes you through several examples of how we get the job done.
You can’t see a beach on the phone, but with on-hold marketing from Radio Lounge, you can hear it and experience it. Successful hospitality marketing requires creative that paints vivid pictures of a destination and draws callers into the emotion of what they might experience. Our timely and frequent updates make sure that whatever season is calling, the message provides a positive result. Melody Glave is back to let you hear how we help hotels close deals and book rooms.
Audio updates in minutes. Now with our fully digital, very dependable audio platform, your message can be updated in just minutes on a jump drive on the digital unit at your location, replacing a downloaded file to that jump drive, and reinserting the jump drive into the unit. Another digital option available can be done via email seamlessly to one or multiple units. Both the jump drive and email options give our clients the advantage of no time constraints on how long the message can be and deliver broadcast audio quality to your callers.
On hold communications work for most every industry out there, because everyone has a story to tell and with a targeted message and an engaged caller, you’ve got a powerful touch point when you take advantage of it. ..and as a business owner, you know every customer touch point is important.
Hold time is sell time and Radio Lounge helps businesses in the leisure and hospitality industry, healthcare, service industry, financial, entertainment industry, and B2B, sell the attitude and benefits of their respective businesses. So, what’s your story?
Audio prompts done the right way are the next best thing when a live person isn’t available to answer a high volume of calls or a variety of call options. Speaking to your callers in a way that engages rather than creates a customer disconnect, is how Radio Lounge approaches audio prompts. Audio prompts are a part of doing a high volume of business. The words your callers hear and how the message is perceived really does make a difference.
To learn more about our digital units as well as monthly and quarterly production packages, fill out our contact form, or call us at 281.494.4680.