You’ve heard the tag line on radio commercials – “For more information, visit www dot…” Here’s something to try with your radio campaign…
Offer something for free when they visit your website.
One major component of the internet is the ability to stay anonymous. In other words, I can check out your business without fear of a pushy salesperson, or if I have a tight schedule, I can find out more about you on MY time. Now give listeners ANOTHER reason to visit your website.
Use the combination of radio and internet marketing to generate leads. In the radio ad, mention a free download of value – maybe a white paper, a free report, a free video.
Use the radio commercial to drive listeners to the website to download this free content. Of course make sure you capture contact information in exchange for this free download. Most people are OK giving a name and email address if they are truly an interested prospect.
And make sure the free offer is something that has value. A “sales-only” piece is not going to generate much interest, but maybe helpful tips, question and answer pieces, etc.,will. You will be giving value in the information…and you have plenty of opportunity to sell later when you further market to that person via opt-in email corespondence.
Don’t forget…radio advertising makes a great partner, no matter what your marketing efforts.