Recently we told you about pharma-marketing companies creating new “syndromes” in order to create demand for their products. Here is a different approach to using names to enhance value.
People like to get value – to really get a lot for what they pay for. Here’s something you might try in your radio advertising (or all advertising for that matter). Create a special name for your product or service.
Great marketers learned long ago, that using phrases such as “premium”, “signature”, “flagship”,”platinum”, etc. created more of a mystic surrounding everyday products (and generally allowed for higher prices). Do you just want ground beef, or do you want to spring a few extra dollars for “Signature Cut” beef?
Do you have a product or service that you can spruce up. Maybe create the “platinum” carpet cleaning service, or the “Exclusive Collection” of products. Add some little extras to make the service/product special – special packaging, additional free services, etc.
Then promote it. Make sure everyone knows about it through great radio advertising…and be sure to use the Radio Lounge Platinum Signature Premium Exclusive Radio Commercials to do it