“Gee Bob, Is That Your Real Name? Why Yes Sue.” – Names In Radio Commercials.
Unless the name ties in with the creative – such as a character like “Flawless Florence” or “Mile-A-Minute Molly” , or telling a funny story bout Uncle Louie – there’s no reason to have dialogue in radio commercials that have names. You hear them all the time in those “two voice spots”. Hey Bob…Yes Jane…of course Jill.
Just converse. Make it natural. Drop the needless names and get to the dialogue.