Radio Advertising News
Title: Radio Advertising News
TargetSpot Showcases Successful Campaigns in Internet Radio Advertising - Fort Mills Times
TargetSpot Showcases Successful Campaigns in Internet Radio Advertising Fort Mills Times The results reinforce that Digital Audio is a very powerful medium for advertisers and brands to connect with their target audiences and achieve their marketing objectives. They illustrate Internet Radio's effectiveness in driving advertising recall ... |
Who's Betting on Radio? - Radio World
Who's Betting on Radio? Radio World A recently released study of Q1 2013 radio advertising spending from the Radio Advertising Bureau shows ad dollars to be relatively flat. However, who is and who isn't putting their money into radio has shifted since Q1 2012. While some categories ... |
Audio Killed the Radio Star - MediaPost Communications
Audio Killed the Radio Star MediaPost Communications Some radio traditionalists might say we're ignoring the medium. I say we're redefining and expanding it, and the data is on our side. In 2009, when the Radio Advertising Bureau started reporting digital revenues, radio stations earned $480 million from ... |
Pure Michigan targeting beer tourists with radio ads in Midwestern states - MLive.com
Pure Michigan targeting beer tourists with radio ads in Midwestern states MLive.com "These are names that let the imagination run wild, and let the taste buds take a stroll," narrates celebrity voice Tim Allen in the new ad. "Let's tap into life at its fullest and treat ourselves to a taste that's Pure Michigan." The radio spot, which ... |
Auto Radio Ads Have Greatest Influence Closest To Purchase Finds RAB - All Access Music Group
Auto Radio Ads Have Greatest Influence Closest To Purchase Finds RAB All Access Music Group Radio plays a dominant role, whether people are considering a vehicle purchase or spending time in a vehicle. The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. And radio is a top "must-have ... |
Ad featuring Belk on Limbaugh radio show creates online stir - The State
 The State | Ad featuring Belk on Limbaugh radio show creates online stir The State CHARLOTTE, NC — Charlotte-based Belk Inc. found itself in the middle of an online battle between political partisans this week, when an ad featuring the company ran on conservative talk show host Rush Limbaugh's radio program. The fight highlights the ... Retailer Caught In Political Furor Over Limbaugh... And It Didn't Even Buy An Ad |
RAB Says Q1 Ad Revenue Was Flat - Radio World
RAB Says Q1 Ad Revenue Was Flat Radio World According to the Radio Advertising Bureau's most recent report, radio's first quarter was flat at $3.5 billion. The year started out slow, but improvement to spot advertising helped add momentum to the strong performance of digital (+ 9%) and off-air ... |
Radio Industry: Don't Bother Me, I'm Drifting - Audio Graphics, Inc. - Audio Graphics
Radio Industry: Don't Bother Me, I'm Drifting - Audio Graphics, Inc. Audio Graphics What hurts is how this happens in radio's digital world; where revenue improved 9% in Q1, 2013. (It was a larger increase for non-radio advertising platforms.) The business is there. Radio, compared to others, is just getting a very low ratio of it ... |
UK watchdog tells Global Radio to sell stations - Financial Times
 The Guardian | UK watchdog tells Global Radio to sell stations Financial Times “Whilst for some campaigns advertisers do have alternatives through other media, radio is often an integral part of a wider media campaign and there remain campaigns for which radio advertising is important.” Global, which operates the Heart, Capital ... Global Radio's gamble with GMG purchase may end up a costly failure Global ordered to sell radio stations in seven areas, including central Scotland Global Radio told to sell seven stations |
Will Phase III change the radio advertising game? - Exchange4Media - exchange4media.com
 exchange4media.com | Will Phase III change the radio advertising game? - Exchange4Media exchange4media.com When radio stations first became operational post Phase II, a number of stations witnessed stoop in inventory levels. However, stability was then derived on the back of the volume growth model. In the years to come, advertising moved from volume to ... |
