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Google Selects Radio Lounge As Creative Partner in New Ad Creation Marketplace for Internet Radio

noemail@radioloungeusa.com — Thu, 11 Feb 2010 16:00:00 GMT

Radio Lounge has been a part of Google's radio advertising efforts since 2007, when Google launched its terrestrial radio ad initiative. After a year long hiatus, Google's new relaunch focuses on internet radio, and will give clients globally the opportunity to tap Radio Lounge's creative resources - from script writing to broadcast production. In the past this service was dedicated to Google AdWords advertisers.

This new phase, called Ads Creation Marketplace 2.0, will be open to everyone, not just Google Adwords users. As part of the original Google Radio Ads effort, Radio Lounge worked with advertisers around the country developing a wide variety of campaigns for a number of service and retail clients.

“Our goals are much the same, but our approach to creative has changed to reflect the unique web platform culture. Ads Creation Marketplace 2.0 is an exciting opportunity as well for many advertisers desiring to reach multiple markets with limited budgets. What used to be called non-traditional media, has now become more of the norm, and we see this trend as a positive spin for advertisers.” - Ray Schilens-President/Partner of Radio Lounge.

" Terrestrial radio was not a good fit for Google's business model. This revamp of the creation marketplace combines the best of both worlds - radio advertising and web accountability. We are honored to be one of a handful of vendors selected to participate in the new venture." - M. Bruce Abbott, Creative Director/Partner of Radio Lounge.

Beta testing has been completed, and launch is expected by mid 2010.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Advertising Gets the Word Out for the Waste Not Want Not Foundation

noemail@radioloungeusa.com — Thu, 04 Feb 2010 15:00:00 GMT

Radio Lounge, selected by Forsythe and Butler, produces the new radio advertising campaign for Waste Not Want Not: a Maui based non-profit organization that provides the island’s hungry and less fortunate with healthful and nutritious fruit that would otherwise go to waste. To date, the organization has collected over 19 tons of fruit that has fallen from trees. Seniors on the island, and the Maui Food Bank, are beneficiaries of the program that also provides low income communities with the fruit at no charge. www.fruitpickup.com The Pacific Radio Group and other stations in the area have committed their support to the Public Service Campaign
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Radio Lounge has consistently worked with Forsythe and Butler to create and produce several advertising projects over the past several years. Brad Forsythe, the agency’s President and Executive Creative Director says, “We wanted a professionally executed announcement that would not sound like your typical PSA radio spot. And we knew we could count on the support from our friends at Radio Lounge. It’s gratifying to provide marketing assistance to help the community support organizations and the people of Maui. The tourism downturn has had a negative impact Island wide and we’re happy to contribute our small part to help.” http://www.forsythebutler.com

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Lounge Partners With Taylor Morrison Homes and Disney for National Radio Advertising Campaign

noemail@radioloungeusa.com — Fri, 22 Jan 2010 14:00:00 GMT

A national radio advertising campaign created and produced by Radio Lounge is being used to drive web and neighborhood traffic to Taylor-Morrison communities from Florida to California. The Taylor-Morrison Dream Home Giveaway is tied to Disneyland® Resort, Microsoft and HP, offering additional prizes and contest incentives.

Taylor Morrison is the official builder of the dream home at INNOVENTIONS in Disneyland® Park. Taylor-Morrison came to Radio Lounge on a referral from Clear Channel’s Jeff Malone in Houston. Radio Lounge has created and produced both :30 and :60 radio spots that will be tagged locally in various markets with additional incentives.

Taylor Morrison is now one of the largest home builders in the United States, with more than 280 Taylor Morrison communities currently under construction. For more information regarding the Taylor Morrison 2010 Dream Home Giveaway, please visit www.WintheDreamHome.com.

Listen to the radio commercial here:

Radio Lounge Produces Radio Advertising for Prudential Gary Greene

noemail@radioloungeusa.com — Thu, 07 Jan 2010 15:00:00 GMT

An opportunity that presents itself to real estate companies is that the home buying/selling industry is on the rebound again and by making the recruitment of the best talent a priority would certainly give companies an advantage. One Houston based company, Prudential-Gary Greene, felt that its radio marketing objectives would be accomplished both efficiently and effectively through Radio Lounge. Working with Clear Channel Account Executive Denise Partridge, the ideal results of Prudential-Gary Greene’s 2010 radio advertising campaign are: 1) to drive web traffic to its real estate simulator and; 2) to act as a branding campaign for Prudential-Gary Greene. The real estate simulator is a platform that aims to attract new agents that are both interested and qualified in pursuing a career in real estate. Regarding the branding aspect of the campaign, Prudential-Gary Greene wants to position itself as the #1 Houston association of realtors MLS broker. Being one the oldest and top...

It's Almost Here - Media Expo 2009 Tomorrow in Houston / Woodlands

noemail@radioloungeusa.com — Wed, 14 Oct 2009 16:30:00 GMT

It's almost time... Media EXPO ’09 is this Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center. Consider how an hour or two spent with Houston’s leading media companies can help get your business to the next level in 2010. For instance... Do you know how affordable broadcast advertising is? Are you aware combined newspaper online and print readership grew by over 8% in the U.S. in 2008? What is the best way to market your website and does it involve social media? Do public relations firms help small businesses? What's the difference between advertising and marketing? What the heck is psychographics and Dot Boom? What impact can Variable Data Printing have on new sales? Where's your market share? This Thursday only, we've assembled a roster of thought leaders and exhibitors from the Houston media scene that will help your business grow. To view the complete roster of presenters, workshop schedules...

Radio Lounge to Present Radio Advertising Workshop at MediaExpo October 15th in Houston (Woodlands)

noemail@radioloungeusa.com — Mon, 05 Oct 2009 19:00:00 GMT

Radio Lounge is proud to be a part of this exciting event on October 15th. Here is a letter from Tom Carrese that shares more info about Houston's Media Expo '09. I’m writing to invite you to join us and other Houston businesses at Media EXPO ’09, on a day decision makers are strategizing their 2010 advertising and marketing plans. If you’re in business to win and not just in business to last, this economy offers everything you need to succeed: Better negotiating positions as a buyer; more talent looking for opportunity; new products able to launch in a less crowded marketplace; market share ripe for the taking. If you're passionate about what you do and have built a team that can carry out the mission, this economic slump is yours to defeat and your place in the market can be solidified. Media EXPO '09 is on Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center and we’re partnering with some truly exceptional organizations. 50 exhibitors...

Marketing Interns Wanted at Radio Lounge

noemail@radioloungeusa.com — Tue, 11 Aug 2009 20:00:00 GMT

Radio Lounge, a radio advertising agency located in Houston, TX (Sugar Land), has openings in its intern program for marketing interns. We are looking for personable, organized, reliable, self motivating and creative problem solvers who can think on their feet…and have an insatiable desire to become future marketing dynamos! About these internships Marketing interns will be responsible for helping execute Radio Lounge marketing initiatives. These include (but are not limited to) social media marketing, lead generation, market research, article creation and submission, social bookmarking, press releases, web marketing, newsletter generation, and more. Social media experience, knowledge of HTML and basic video production experience is a plus. Marketing interns will work to support Radio Lounge’s current marketing efforts, organize task executions, and contribute to the overall sales and marketing effort of the company. Past interns have also been known to participate in client...

Radio Advertising Campaign and Television Campaign from Moody Gardens on Galveston Island grant you a Magic Passport to Savings From Radio Lounge, Radio Advertising in Houston, TX.

noemail@radioloungeusa.com — Thu, 21 May 2009 17:00:00 GMT

Moody Gardens on Galveston Island has put Hurricane Ike behind them, and a summer full of fun ahead of them. And to kick off a great summer, Moody Gardens once again has worked with Radio Lounge for its radio advertising campaign. English and Spanish radio and television production for the new Magic Passport to Savings summer marketing campaign including the re-introduction of a jingle that caught a lot of attention a few years ago. Even just weeks past Hurricane Ike, Moody Gardens took a pro-active and very positive approach to saying, let’s get back on our feet as quickly as possible and give our visitors something even better than we had before. This latest broadcast campaign demonstrates that mantra with a new message that tells listeners and viewers to Believe in Magic, it’s here at Moody Gardens. The goal of the campaign is really re-capturing interest of families and visitors that might not know Moody Gardens is back and operating at its full potential, offering visitors...

Radio Advertising Agency Radio Lounge helps Houston YMCA Recruit for Summer Programs.

noemail@radioloungeusa.com — Mon, 06 Apr 2009 17:00:00 GMT

Summer vacation means keeping kids entertained. In Houston, the YMCA has always been trusted by parents to provide quality summer programs for kids of all ages. Houston YMCA once again turned to radio to get the word out to parents. The radio advertising campaign, produced by Radio Lounge, targets moms and dads to let them know that registration is open.

"This campaign will capture those still undecided about how their children will benefit most from the summer break." says Radio Lounge President/Partner Ray Schilens. "The radio campaign is also emphasizing how the YMCA can be a one-stop destination for families with the slogan “Do more together this summer”."

Radio Lounge Creative Director/Partner M. Bruce Abbott added, "A tough economy is making it more of a challenge to maintain positive growth for many recreational-type venues. Therefore, the YMCA needed a strong radio advertising campaign for recruiting".

The Houston YMCA tapped Radio Lounge to hyper-focus on Moms with a message about the core values of the “Y” combined with affordable solutions for kids and grownups to participate together in a safe setting. The kids are able to take advantage of summer camps, while the adults can take advantage of the YMCA’s adult programs.

"YMCA Houston has been a partner with Radio Lounge over the past couple of years with Radio Lounge creating and producing their broadcast campaigns." adds Schilens. "Their mission and their message is very timely and dovetails well into our current economic client. "

Radio Lounge tapped two distinctive Houston area female voice actors for the radio production parts. Two :30 second spots were developed to run as stand-alone :30’s, or be piggy-backed as a :60 spot. Several Houston stations are on the buy with the radio campaign is being supported by direct mail.

So if you've got little ones, and you live in the Houston area, visit the YMCA Houston website to sign up.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

Radio Advertising Campaign for Poolcenter.com Makes a Big Splash with Creative from Radio Lounge A Direct Response Radio Advertising Agency

noemail@radioloungeusa.com — Wed, 18 Mar 2009 16:00:00 GMT

Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.COM in a radio advertising campaign created and produced by Radio Lounge. Rob Cox, President of Pool Center.COM had worked with Radio Lounge last year on the original concept. “We really felt that they knew our customers, and the spot came off very nicely. It was a natural for us to return to Radio Lounge again this year to create another humorous outtake.” This round of creative is called “Squish” and will be airing in Sunbelt markets, with an offer to tune up your pool for spring.

“The concept behind the creative is so much fun”, replies Radio Lounge Creative Director and Partner M. Bruce Abbott , “first you hear a diving board, then the sound of SQUISH! Disgusting sounding…squishy…the sound effects just make you feel like you’ve landed SPLAT on this thick layer of sludge.” The commercial is perfect for PoolCenter.com, who targets pool owners with pool maintenance services.

An interesting sidebar, the ad runs only when the weather is 75 degrees or higher. With the help of Google Marketing, the spot uses a coupon code to track performance.

Radio Station Advertising Just Part of the Mix - Radio Lounge Helps Sterling Bank celebrate 2008 AMA Houston Finance/Banking Marketer of the Year.

noemail@radioloungeusa.com — Wed, 11 Mar 2009 19:00:00 GMT

Radio Lounge was on hand to celebrate with the EVP, Graham Painter and the Sterling Bank marketing team, as Sterling Bank was awarded the top spot in the banking/financial category when The Houston Chapter of the American Marketing Association honored the top marketers of 2008 with an event March 2, 2009 at the Alley Theater. Overall, 176 firms were nominated. AMA-Houston members voted in the selection of the “Best of Category” winners.

Radio Lounge was tapped in 2008 for media buying services, and broadcast creative. “We are so excited for the team at Sterling Bank, comments Radio Lounge President and Partner Ray Schilens, “They are such a great client for Radio Lounge and overall great people to work with…honest (laughs).”

“In spite of tumultuous time for the banking and financial industry, Sterling Bank held their ground and grew their assets to more than five billion dollars” states Radio Lounge Creative Director and Partner M. Bruce Abbott, “we are proud to be associated with an organization like this”.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation

Radio Ad Campaign from Radio Lounge Launches Hospitality USA's Newest Baker St. Pub and Grill' Location in Boulder, CO with Fun Advertising on the Radio.

noemail@radioloungeusa.com — Wed, 04 Mar 2009 17:00:00 GMT

Pull up a stool and have a pint. When Hospitality USA was ready to expand Baker St. Pub and Grill with a new location in the Boulder, Colorado market, radio advertising was the media of choice to generate buzz and promote the new grand opening. With radio advertising costs at a recent low, now was a great time to take advantages of advertising on the radio. And what goes better with low radio advertising rates? A cold pint of ale? Maybe that too…but fun creative radio ads that drive traffic. As a strategic media partner with Hospitality USA over the past several years, Radio Lounge was the choice for, creative radio ad development, and production services. Headquartered in Houston, with Sherlock’s’ Pub and Baker St. Pub locations in Houston, Dallas/Ft. Worth, Austin, San Antonio, Oklahoma City, and Denver, Hospitality USA was poised to create the same kind of excitement in Boulder. The Boulder vibe is incredible; the spots reflect an energized messaged packaged in a cool,...

Sterling Bank Launches Radio Advertising Campaign with Creative and Media Buying from Radio Lounge

noemail@radioloungeusa.com — Wed, 28 Jan 2009 16:00:00 GMT

When Houston based Sterling Bank decided it wanted to use radio advertising to acquire new business customers, Radio Lounge was the choice for strategy, creative development, production and media buying services. Headquartered in Houston, with branches in Houston, Dallas/Ft. Worth, and San Antonio, Sterling Bank was poised to increase market share for 2009 in the always competitive area of business banking. With no connection to the Fannie Mae, Freddie Mac, or the sub-prime mortgage debacle, Sterling Bank wanted to get the word out – We are strong, and we are Texans focused on helping Texas businesses. When Sterling Bank decided to launch a media campaign, it chose the cost effective medium of radio advertising to get the word out. We could pinpoint target the business executive with radio, says Radio Lounge Creative Director and Partner M. Bruce Abbott. We were able to drill down the exact radio stations and dayparts that best reached these business owners and negotiate extremely...

CREATIVE SHOWCASE : RADIO LOUNGE CREATES LATEST RADIO CAMPAIGN FOR HAWTHORN

noemail@radioloungeusa.com — Mon, 21 Apr 2008 16:00:00 GMT

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

Wes Anderson's Fantastic Mr. Fox taps Radio Lounge for audio recording

noemail@radioloungeusa.com — Mon, 31 Mar 2008 19:00:00 GMT

For Immediate Release (March 31, 2008)

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009. Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios. Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris.

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy. Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London. Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally.

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

RADIO LOUNGE WRAPS UP PRODUCTION ON TWO NEW RADIO ADVERTISING CAMPAIGNS FOR THE HOUSTON YMCA

noemail@radioloungeusa.com — Wed, 02 Jan 2008 16:00:00 GMT

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Radio Lounge Produces The Latest Radio Advertising Campaign for The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 13 Dec 2007 19:00:00 GMT

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. We've brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE

noemail@radioloungeusa.com — Mon, 24 Sep 2007 21:00:00 GMT

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE Sugar Land, TX – When Moody Gardens Festival of Lights opens for its sixth season on November 17th, it will dazzle visitors with a new sound system filling all areas of the property with holiday ambiance and music to compliment the popular Festival of Lights event. A comprehensive multi-channel digital audio system will be permanently installed to highlight all display areas, including the park entrance and visitors center outdoor areas with a variety of themed audio experiences. The park will also add more lights and displays this year, to further enhance Festival of Lights, one of the area’s favorite holiday destinations. Moody Gardens General Manager John Zendt noted that after five successful Festival of Lights seasons, it was time to create a next level experience for Moody Gardens visitors. Festival of Lights now has the added wow. Literally, hundreds of speakers will...

PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE

noemail@radioloungeusa.com — Tue, 07 Aug 2007 13:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com For Immediate Release (August 1, 2007) PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE The 30th annual PRISM Awards, held at the Hobby Center for the Performing Arts, recognizes product, people, and promotion in Houston’s home building industry and covers events, marketing campaigns, sales brochures, websites, print, outdoor, direct mail and radio and television commercials. The winning radio campaign created, written and produced by RADIO LOUNGE for Cheryl Boe and Lynn Stewart of Boe Creative Services www.boecretive.com and Christine Draughn of Friendswood Development’s Fairfield community, www.visitfairfield.com used local music celebrity Kyle Hutton with a series of family themed radio spots targeting this fast growing Northwest Houston community. RADIO LOUNGE has worked with Boe Creative for the...

Radio Lounge teams up again with The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.15.06

RADIO LOUNGE dropped by the Houston Texans training camp last week to grab on-location audio from Matt Schaub and DeMeco Ryans for The Texans upcoming television campaign being created and produced by Freed Advertising. Creative Director Dallas Baker coordinated recording sessions along with Freed Advertising account executive Wendy Rosner. RADIO LOUNGE has also completed production on the initial “I’m a Texan” radio campaign for Freed. This is the second season The Texans have chosen Freed Advertising to develop and direct their marketing efforts.