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YMCA Houston grabs new members with the Healthy Kids Day campaign created and produced by Radio Lounge

noemail@radioloungeusa.com — Tue, 23 Apr 2013 19:00:00 GMT

Once again, YMCA Houston looks to Radio Lounge for broadcast creative and production on their Spring membership campaign. Radio Lounge has again had the pleasure of working with Dana Maurer, Senior Director of Marketing and Communications on this bilingual promoting the "Healthy Kids 2013" special events/membership drive. Check out the audio below.

Radio Advertising and TV Drama with IKEA Houston and Freed Advertising

noemail@radioloungeusa.com — Wed, 18 May 2011 14:00:00 GMT

Daytime Drama Sells Stuff at IKEA

Radio Lounge works with Freed Advertising to help launch the new IKEA Houston television campaign, providing sound design, audio post production and mixing. Kyle Jones, Senior Copywriter, is writer/producer for the new IKEA campaign for Freed. Radio Lounge has been a partner with Freed on other IKEA media projects and a long-time partner on a variety of local and national advertising and marketing projects. Video courtesy of TV Man.

The Advertising Show - Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the

noemail@radioloungeusa.com — Fri, 14 Jan 2011 19:00:00 GMT

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the Guard at CNN Part I Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels...

The Advertising Show - Best of: Social Media Expert Amber Mac Connects On All Things Digital

noemail@radioloungeusa.com — Fri, 07 Jan 2011 21:00:00 GMT

Social Media Expert Amber Mac Connects On All Things Digital

(Originally aired July 18, 2010) Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker.

As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Amber has also worked for Razorfish-San Francisco, Microsoft Canada, and a number of other emerging technology companies. She is an exclusive speaker with The Lavin Agency where she keynotes on web strategy at dozens of conferences across North America every year.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

The Advertising Show - Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

noemail@radioloungeusa.com — Mon, 27 Dec 2010 16:00:00 GMT

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! features over 1,000 of such stories and represents over twenty years of research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard."

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

noemail@radioloungeusa.com — Wed, 22 Dec 2010 16:00:00 GMT

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show : Hollywood Reporter's Alex Ben Block Shares Predictions for 2010

noemail@radioloungeusa.com — Fri, 17 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block Shares Predictions for 2010 Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated and participated in...

The Advertising Show - Hollywood Reporter's Alex Ben Block's Annual Year End Review

noemail@radioloungeusa.com — Fri, 10 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block's Annual Year End Review Show Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated...

The Advertising Show - According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

noemail@radioloungeusa.com — Fri, 03 Dec 2010 20:00:00 GMT

According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age.

He’s also worked in corporate communications for the E.W. Scripps Co., written business books and columns for graphic designers, woodworkers and writers, co-written the “Insiders Guide to Greater Cincinnati,” covered the bankruptcy of Federated Department Stores (precursor to Macy’s) for the Atlanta Constitution and covered legal and regulatory issues for the Bureau of National Affairs and Bloomberg.

He lives in Batavia, Ohio, with his wife and two children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

noemail@radioloungeusa.com — Fri, 26 Nov 2010 20:00:00 GMT

Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and size on their growth strategies.

As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement growth strategies of some of the world’s largest companies and brands, including BMW, L’Oreal, Nestle, Southwest Airlines, T-Mobile, and Novartis’ Teraflu and Triaminic. As an entrepreneur, he grew an advertising agency into a successful national business.

Robert bloom lives in New York City and Italy.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today's Consumer

noemail@radioloungeusa.com — Fri, 19 Nov 2010 20:00:00 GMT

Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today's Consumer Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an internationally known social theorist on consumerism and its impact on business, innovation and strategy. As a consultant to corporate leaders in many of the world's best-known companies, Gerzema is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands. John oversees BrandAsset Valuator, the world's largest database of consumer insights. In his Business Week bestselling book The Brand Bubble, he identified the beginning of changes in consumer attitudes that preceded the financial crisis. It was voted the third best of Amazon's best business books of 2008 and in the best marketing books by Strategy + Business for 2009. A frequent...

The Advertising Show - Author Paul French Says It's More Than Just a Growing Waistline to Consider When Thinking About Today's Chinese Consumer

noemail@radioloungeusa.com — Fri, 12 Nov 2010 20:00:00 GMT

Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer

Co-hosts Brad Forsythe and Ray Schilens interview Paul French, a Shanghai based editor, author and analyst. His own books include several histories including a history of North Korea, a biography of Carl Crow, an American advertising agent who became a ‘guru’ on doing business in Shanghai in the 1930s and a study of foreign journalists in China before 1949, Through the Looking Glass. He is also the co-author of a study of China’s changing energy needs (Oil on Water) and an analysis of China’s rising obesity problem and healthcare system (Fat China).

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part II

noemail@radioloungeusa.com — Fri, 05 Nov 2010 19:00:00 GMT

A Candid Conversation With Legendary Art Director George Lois Part II

Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising.

He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribute (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomena) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sport network with his dynamic “IN Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on.

The only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. And in 2008, the Museum of Modern Art installed 38 of his iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part I

noemail@radioloungeusa.com — Fri, 29 Oct 2010 19:00:00 GMT

A Candid Conversation With Legendary Art Director George Lois Part I

In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribute (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomena) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sport network with his dynamic “IN Your Face” campaign. Additionally, he created the winning ad campaigns for four U.S. Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You're Overlooking a Key Factor in Consumer Buying Decisions

noemail@radioloungeusa.com — Fri, 22 Oct 2010 19:00:00 GMT

Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. She writes a popular expert blog at Fast Company, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. Prior to founding Exponential Edge, she was an executive at HP for 15 years and was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Should Social Media Be a Part of Your Marketing Mix?

noemail@radioloungeusa.com — Thu, 14 Oct 2010 19:00:00 GMT

Should Social Media Be a Part of Your Marketing Mix?

Co Hosts Ray Schilens and Brad Forsythe interview Pete Blackshaw, Executive Vice President of Nielsen Online EVP. Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, interactive marketing, and brand management. In his previous role as Executive Vice President of Digital Strategic Services for Nielsen, Pete and his team worked with many of the world’s top brands and corporations to develop cohesive, consumer-centered dig.

Pete joined The Nielsen Company through the Nielsen BuzzMetrics’ acquisition of Intelliseek, where he served as Chief Marketing and Client Satisfaction Officer and was responsible for major client engagements and marketing efforts. In 1999, he founded PlanetFeedback.com which Intelliseek acquired. Prior to starting PlanetFeedback.com, he spent several years at P&G focusing on interactive marketing and brand management. Pete began his career as press secretary and legislative consultant to California State Senator Art Torres where he guided several consumer-focused bills to passage and initiated the nation's first "intera legislative hearing.

Pete is author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World.” He writes a bi-weekly column in Advertising Age and co-founded the Word-of-Mouth Marketing Association (WOMMA). He currently serves as Chairman of the Board of the National Council of Better Business Bureau (BBB) and sits on the National Advertising Review Council. Pete is a graduate of Harvard Business School and the University of California Santa Cruz.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Think You Understand the Movie Business? Author of The Hollywood Economist Provides an Eye Opening View.

noemail@radioloungeusa.com — Thu, 07 Oct 2010 19:00:00 GMT

Think You Understand the Movie Business? Author of “The Hollywood Economist” Provides an Eye Opening View.

Co Hosts Ray Schilens and Brad Forsythe interview Edward Jay Epstein, author of The Hollywood Economist. Edward studied government at Cornell and Harvard, and received a Ph.D from Harvard in 1973. Edward's master's thesis on the search for political truth ("Inquest: The Warren Commission and the Establishment of Truth" and his doctoral dissertation ("News From Nowhere") were both published as books. He taught political science at MIT and UCLA for three years but then decided that researching and writing books was a far more educational enterprise. He has now written 14 books, some of which are on his website, www.edwardjayepstein.com. He is currently writing a book on the 9-11 Commission.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Radio Lounge Creates New Radio Advertising For Chesmar Homes

noemail@radioloungeusa.com — Wed, 06 Oct 2010 18:00:00 GMT

This past summer, Radio Lounge conceived and created a “customer focused” radio advertising campaign for Chesmar Homes. Working with Scott Merovitch VP Sales and Marketing and Donna Newcomb, Director of Marketing, the advertising campaign was built with a series of :30 second commercials wrapped around Chesmar homeowners commentary. Radio Lounge has used this approach in a variety of different business categories, with much success. For Chesmar, it was a logical connection, and distinct approach in the market.

Round one of the series has been creating a lot of buzz for Chesmar with the radio spots on the air in Houston for the past several weeks. The new series of spots are now in production at the Radio Lounge Studios. Chesmar homes have some very unique attributes that are clearly stated by their customers including energy efficiency as a top selling point. “Reaching out via phone gives us a perfect platform for a casual conversation with their clients, which yields very candid, personal and relatable commentary” Ray Schilens-Radio Lounge.

Listen to a few of the radio spots from the Chesmar Homes radio advertising campaign:

The Chesmar relationship is the result of a recommendation from Jeff Malone, AE at Clear Channel Houston. Radio Lounge has worked on a variety of projects over the past several years with Malone.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a media consultation.

The Advertising Show - Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It

noemail@radioloungeusa.com — Fri, 01 Oct 2010 19:00:00 GMT

Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It

Co-Hosts Brad Forsythe and Ray Schilens interview Lisa Gansky, author of The Mesh – Why the Future of Business is Sharing. Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships.

As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa & the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995 where she then directed Internet Services for AOL through 1997. Lisa has been an investor and board member of more than twenty internet and mobile services companies.

Currently, Lisa serves as a board member and investor of Me Please, Squidoo, TasteBook, and Dos Margaritas, an environmental foundation. She is an advisor/investor in several new ventures including: New Resource Bank, Slide, Instructables, Nuko toys, Addis Creson, and Greener World Media.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System

noemail@radioloungeusa.com — Fri, 24 Sep 2010 19:00:00 GMT

Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System

Co-Hosts Brad Forsythe & Ray Schelins interview Joe Philport, President & CEO of the Traffic Audit Bureau for Media Measurements, Inc. Joseph joined the TAB, as President and CEO in September 2002.The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry’s transition to EYES ON audience measurement, making OOH the first medium to report seeing an advertising message.

He is a recipient of the Advertising Research Foundation’s 2009 Great Mind Award for innovation in research.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.