Radio Lounge

Radio Lounges Bryon Beaubien Competes in AOL/AIM Rebranding

noemail@radioloungeusa.com — Mon, 28 Apr 2008 19:00:00 GMT

Houston, TX - April 28, 2008 Radio Lounges Bryon Beaubien was part of the University of Houston team that competed regionally in a re-branding competition for AOL/AIM in Dallas on earlier this month. Beaubien was tapped as creative director of the team that was given the task of re-branding AOLs AIM feature to position it to be more competitive in the social networking arena, much like My Space and Facebook. The University of Houston Communications program driven by U of H professors Bob Culpepper, Larry Kelly and Rosario Laudicina, also involved agency pitches from a number of other national universities, says RADIO LOUNGE President Ray Schilens. Those competing presented their pitch on the AIM in an effort tie the benefits of AIM together in a targeted package that related to a younger demographic with a full re-branding, marketing and advertising campaign. In addition to attending U of H in his senior year Beaubien has also interned and worked part-time at Radio...

CREATIVE SHOWCASE : RADIO LOUNGE CREATES LATEST RADIO CAMPAIGN FOR HAWTHORN

noemail@radioloungeusa.com — Mon, 21 Apr 2008 16:00:00 GMT

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

Wes Anderson's Fantastic Mr. Fox taps Radio Lounge for audio recording

noemail@radioloungeusa.com — Mon, 31 Mar 2008 19:00:00 GMT

For Immediate Release (March 31, 2008)

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009. Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios. Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris.

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy. Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London. Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally.

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

RADIO LOUNGE WRAPS UP PRODUCTION ON TWO NEW RADIO ADVERTISING CAMPAIGNS FOR THE HOUSTON YMCA

noemail@radioloungeusa.com — Wed, 02 Jan 2008 16:00:00 GMT

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Radio Lounge Produces The Latest Radio Advertising Campaign for The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 13 Dec 2007 19:00:00 GMT

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. Weve brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE

noemail@radioloungeusa.com — Mon, 24 Sep 2007 21:00:00 GMT

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE Sugar Land, TX – When Moody Gardens Festival of Lights opens for its sixth season on November 17th, it will dazzle visitors with a new sound system filling all areas of the property with holiday ambiance and music to compliment the popular Festival of Lights event. A comprehensive multi-channel digital audio system will be permanently installed to highlight all display areas, including the park entrance and visitors center outdoor areas with a variety of themed audio experiences. The park will also add more lights and displays this year, to further enhance Festival of Lights, one of the area’s favorite holiday destinations. Moody Gardens General Manager John Zendt noted that after five successful Festival of Lights seasons, it was time to create a next level experience for Moody Gardens visitors. Festival of Lights now has the added wow. Literally, hundreds of speakers will...

PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE

noemail@radioloungeusa.com — Tue, 07 Aug 2007 13:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com For Immediate Release (August 1, 2007) PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE The 30th annual PRISM Awards, held at the Hobby Center for the Performing Arts, recognizes product, people, and promotion in Houston’s home building industry and covers events, marketing campaigns, sales brochures, websites, print, outdoor, direct mail and radio and television commercials. The winning radio campaign created, written and produced by RADIO LOUNGE for Cheryl Boe and Lynn Stewart of Boe Creative Services www.boecretive.com and Christine Draughn of Friendswood Development’s Fairfield community, www.visitfairfield.com used local music celebrity Kyle Hutton with a series of family themed radio spots targeting this fast growing Northwest Houston community. RADIO LOUNGE has worked with Boe Creative for the...

Radio Lounge teams up again with The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.15.06

RADIO LOUNGE dropped by the Houston Texans training camp last week to grab on-location audio from Matt Schaub and DeMeco Ryans for The Texans upcoming television campaign being created and produced by Freed Advertising. Creative Director Dallas Baker coordinated recording sessions along with Freed Advertising account executive Wendy Rosner. RADIO LOUNGE has also completed production on the initial “I’m a Texan” radio campaign for Freed. This is the second season The Texans have chosen Freed Advertising to develop and direct their marketing efforts.

Radio Lounge and Google Work Together for Radio Advertisers

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.21.07

Google and RADIO LOUNGE continue to build an incredible creative experience for their Google Marketplace radio advertising clients nationwide. Broadcast audio for real estate, travel and entertainment, financial, technology, and services are a few of the categories RADIO LOUNGE has delivered spot production to Google Ad Marketplace clients over the past few months. Feedback from Google clients is that RADIO LOUNGE is providing high-end solutions from copywriting, talent selection, production and delivery of the finished product. Google Marketplace clients also commented that the full-service aspect of RADIO LOUNGE services, and all-inclusive pricing, makes it easier to get exactly the kinds of radio spots they are looking for.

Radio Production Session with Actor Richard Thomas

noemail@radioloungeusa.com — Thu, 01 Mar 2007 17:15:00 GMT

What happens when one angry man gets together with five happy campers? Great radio ad’s get created. Actor, producer, director Richard Thomas dropped by the RADIO LOUNGE for a voiceover session for BB&T Bank and represented by ad agency Rockett Burkhead Winslow out of Raleigh. Thomas was in Houston for the Roundabout Theater Broadway touring production of Twelve Angry Men. Pictured l-r are; Herb Campbell – Producer/RBW Advertising, Amber Frasketi-Account Executive/RBW, Natalie Gilham-BB&T Marketing Director , Richard Thomas, Mike Allen –Creative Director & Copywriter/RBW and M. Bruce Abbott - RADIO LOUNGE Creative Director/Partner.

Houston Ad Federation welcomed Dave Schiff & Alex Burnie Burnard, co-creative directors for Crispin Porter & Bogusky,

noemail@radioloungeusa.com — Thu, 01 Mar 2007 17:00:00 GMT

Houston Ad Federation welcomed Dave Schiff & Alex "Burnie" Burnard, co-creative directors for Crispin Porter & Bogusky, as they spoke about the creative culture and environment at CPB that has inspired some of the best advertising to be produced in recent years winning practically every major award show in the last two years. Pictured (l) M. Bruce Abbott - Creative Director/Partner RADIO LOUNGE, and Dave Schiff (r) Creative Director - Crispin Porter & Bogusky.

Radio Lounge Co-MCs 45th Annual Houston ADDY Awards

noemail@radioloungeusa.com — Thu, 01 Mar 2007 14:00:00 GMT

It’s amazing how much energy goes into a few hours of entertainment and accolades, this few hours being called the 45th annual ADDY Awards presented by the Houston Advertising Federation. On a chilly Houston evening in February, okay it wasn’t that cold, hundreds gathered in downtown Houston for what was to be a night of awards and entertainment celebrating the creative spirit surrounding the Houston Advertising Federation. And it was indeed a celebration of the incredible talent we have here in Houston. The agencies, production companies, writers, producers; great advertising still lives here and it’s very healthy and prospering. Coupled with our Only in Houston campaign, www.onlyinhouston.org our little town is back on the radar. Bruce and I co-hosted the event with Dave Henry (VT2 Studios) our ADDY Master, which loosely translated means we read fifty plus pages of winners, most of which contained names with too many syllables. Winners are listed on the Houston...

Randy Carr appointed President of Michigan Association of Educational Broadcasters

noemail@radioloungeusa.com — Mon, 12 Feb 2007 15:00:00 GMT

Congratulations to recent RADIO LOUNGE guest Randy Carr on his appointment as President of the Michigan Association of Educational Broadcasters. Randy’s vast broadcast background and experience, and his enthusiasm for grooming the next generation of broadcasters makes him a well qualified candidate to take the reigns of this incredible organization. Go to www.maeb.org to learn more.

Radio Lounge Showcases Southern Trails

noemail@radioloungeusa.com — Thu, 14 Dec 2006 18:00:00 GMT

Radio Lounge recently took on the challenge of capturing 500 acres of awe-inspiring architecture, lush parks with winding trails, flawlessly manicured lawns, immaculate facilities, and nature-filled lakes in only 30 seconds. Four of Houston’s best home builders, Ashton Woods, Trendmaker, Newmark, and David Weekly, teamed up to create Southern Trails, a stunning new residential community in Pearland. Hear how Radio Lounge, hand picked to do two radio spots that would encompass the beauty and sophistication of this residential masterpiece, captured the spirit of Southern Trails.

Listen to Southern Trails 30 second radio.

Freed Advertising taps RADIO LOUNGE for Houston Texans Broadcast Production

noemail@radioloungeusa.com — Fri, 03 Nov 2006 14:00:00 GMT

Listen to Houston Texans Radio :60 Eric Moulds/Singles :60 Eric Moulds/General Tickets SUGAR LAND, TX – I’m a Texan is the new marketing theme for The NFL’s Houston Texans and their agency, Freed Advertising, L.P. called on RADIO LOUNGE for sound design, ISDN digital voice patch, music production, and final audio mixes for radio and television. Working with Dallas Baker, Creative Director at Freed Advertising, RADIO LOUNGE provided and edited new music tracks and sound effects with a driving bass line and memorable theme. The final product for radio and television included use of a wide variety of both live stadium audio and studio effects. RADIO LOUNGE also handled remote recording of Texans’ wide receiver, Eric Moulds, at Reliant Stadium to capture voice tracks that are being used in a portion of the radio spots. “During the chaos of training camp, it’s nearly impossible to get time with a pro athlete...

RADIO LOUNGE Takes On The Houston Half Marathon 13.1 Miles Closer To A Cure

noemail@radioloungeusa.com — Fri, 06 Oct 2006 15:30:00 GMT

Contact Information: M .Bruce Abbott RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com FOR IMMEDIATE RELEASE: (August 28, 2006) RADIO LOUNGE Takes On The Houston Half Marathon – 13.1 Miles Closer To A Cure SUGAR LAND, TX – RADIO LOUNGE Creative Director /Partner M. Bruce Abbott is asking for your donations to support CanCare of Houston. Bruce and his wife Shelley are out to raise $5000 in support of their half-marathoning skills in the Houston Aramco Half Marathon in January 2007. The Abbott have been supporters of CanCare since 2003, after a year long battle with melanoma took the life of Shelleys father Kenny Bolen at age 55. Donations can be made at the website http://www.active.com/donate/cancare2007/radiolounge I want to thank everyone who can donate, says Bruce Abbott. Sometimes in the advertising industry, you just feel like youre out to sell goods...

Why Does Moody Gardens Choose RADIO LOUNGE?

noemail@radioloungeusa.com — Fri, 06 Oct 2006 14:00:00 GMT

Moody Gardens' Marketing Manager Jerri Hamachek is a RADIO LOUNGEr. Jerri pops into the RADIO LOUNGE to explain why she uses RADIO LOUNGE for the Moody Gardens radio advertising and TV audio campaign. LENGTH: 1 min 32 seconds.

Click here to listen.

RADIO LOUNGE begins podcast production for the Cingular Wireless Enterprise Data Developer Program

noemail@radioloungeusa.com — Wed, 02 Aug 2006 16:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com FOR IMMEDIATE RELEASE: (August 1, 2006) RADIO LOUNGE begins Podcast production for the Cingular Wireless Enterprise Data Developer Program SUGAR LAND, TX – Cingular Wireless and their Enterprise Data Developer Program based in Redmond, Washington hired RADIO LOUNGE to record and produce the 5-10 minute podcasts that focused on the Cingular non-stocked device certification process. Voice tracks from a Cingular specialist were recorded on a digital phone hybrid directly into our studios. Music and additional voice tracks were added, mixed, and compressed for delivery to the Cingular Website. More and more companies are now seeing the value of communicating with vendors and customers via Podcasting. Cingular had been producing these podcasts in-house but decided to raise the bar on their overall production quality....

RADIO LOUNGE creates online radio station to stream advertising and marketing audio.

noemail@radioloungeusa.com — Wed, 02 Aug 2006 16:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com FOR IMMEDIATE RELEASE: (August 2, 2006) RADIO LOUNGE creates online radio station to stream advertising and marketing audio. SUGAR LAND, TX – RADIO LOUNGE has teamed up with online broadcaster LIVE365 to create the RADIO LOUNGE radio station. The station streams recent podcast interviews from some of the sharpest minds in marketing, advertising and brand development. Also included are audio articles and commentaries from RADIO LOUNGE radio experts. We wanted to share these great interviews and audio elements in a unique way, says RADIO LOUNGE Creative Director/Partner M. Bruce Abbott. Were all about radio. So why not stream the interviews and audio articles in an online radio station format for visitors to our website? Currently, past 2006 interviews are in rotation with numerous new interview slated for Summer...

RADIO LOUNGE teams up with Schipul Web Marketing to launch new website.

noemail@radioloungeusa.com — Fri, 30 Jun 2006 19:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com FOR IMMEDIATE RELEASE: (July 1, 2006) RADIO LOUNGE teams up with Schipul Web Marketing to launch new website. Sugar Land, TX - RADIO LOUNGE, a creative branding/production company for the radio and radvertising industry, has recently hired Schipul Technologies (www.schipul.net) to update the www.radioloungeusa.com website to a content based portal of information, advice and audio. We are more than just a production company, says Partner and Creative Director M. Bruce Abbott, our strength lies in strategy for radio advertisers. We need to do a better job of letting people know that we are more than just a great production company. A content based website is a necesary vehicle to share our thoughts and philosophies. We have known Ed Schipul through our association with www.theadvertisingshow.com and his staff there is...