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Radio Advertising : Your Nickname

M. Bruce Abbott — Thu, 02 Sep 2010 19:00:00 GMT

Consumers call the Chevrolet brand “Chevy”, Harley’s are “Hogs”, and National Public Radio is “NPR. So, does your company have a nickname? According to Al Ries, corporate nicknames are a good thing. In the article “Why Two Names Are Better Than One”, Ries says, like any consumer perception, you can’t force a nickname on your fans, it has to come from an emotional seed. With that said, I thought for a moment about our brand, Radio Lounge, and what our nickname might be. Any ideas?

2-Sep-10 2:00 PM

Back To School Advertising Effectiveness

M. Bruce Abbott — Wed, 25 Aug 2010 16:00:00 GMT

Yes, there are probably too many advertising awards competitions, but what the heck, why not run a competition for effective back to school ads, seems appropriate. We’ll, just in case you missed it, Kohl’s took the top spot for the creative effectiveness of its back to school blitz. Ace Metrix runs down the top ten in the Back To School Ad Class.

25-Aug-10 11:00 AM

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Bruce Abbott — Wed, 25 Aug 2010 13:00:00 GMT

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25-Aug-10 8:00 AM

Radio Advertising : Hispanic Markets

M. Bruce Abbott — Tue, 24 Aug 2010 18:00:00 GMT

Radio Lounge provides a wide variety of creative and media buying services. Most advertisers think that buying your mainstream A/C’s and News/Talk stations are the only way to go. We always ask the question; what about foreign language radio. Especially in markets like Houston and Los Angeles, where Hispanics are a significant population mix. One in six US residents are Hispanic, and they are the second largest consumer market. In an Advertising Age article by Peter Francese, called “Hispanic Market Hits Tipping Point” you might find that your brand could benefit big time from exposure here. So some food for thought. Don’t overlook this growing population segment.

24-Aug-10 1:00 PM

Great Radio Advertising By Luke Sullivan

M. Bruce Abbott — Tue, 24 Aug 2010 14:00:00 GMT

Luke Sullivan, creative guru at GSDM Advertising in Austin, Texas is a good friend of The Advertising Show and of Radio Lounge. Author of the book Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) , I remember listening to Luke speak when I was an advertising grad student at The University of Texas at Austin. Amazing creative insight!

Luke is a fan of radio advertising. Likewise, we are a fan of Luke. Check out his recent blog entry about radio advertising titled Get Great At Writing Radio...

And his book is a necessity for anyone in the industry...

24-Aug-10 9:00 AM

Advertising Budgets - Who Is Spending?

M. Bruce Abbott — Mon, 23 Aug 2010 16:45:00 GMT

Although 149 billion is a big number, it doesn’t include advertising budget trends in several of the brand categories you might think. And the forecast of a 1.1% increase overall is much better than the 12.3% decrease we saw last year. Retail numbers overall are up but brands like Target and Kohl’s are down. Pharmaceuticals are down just a bit but automotive is growing. So, it’s more of a cautious approach as we experience a quicker than expected recovery from the world’s worst drought in decades. Read the attached article “Laggards Amid The Ad Rebound” by Suzanne Vranica, and see where you fit into the overall picture.

23-Aug-10 11:45 AM

Radio Advertising Expands

M. Bruce Abbott — Wed, 04 Aug 2010 19:00:00 GMT

According to a report in Inside Radio, web listening in cars will reach five million in just five short years. The good news for radio stations that are using the web effectively means a much broader audience, well beyond their own markets. For those stations that are just waking up, it means listener shares might be down to Internet success stories like Pandora. And may the best media win. Quick question. If you are thinking about making a car purchase in the near future, would you choose a web radio? And if so, how would it affect your listening habits in the car?

4-Aug-10 2:00 PM

Radio Advertising That "Sticks"

M. Bruce Abbott — Fri, 30 Jul 2010 15:00:00 GMT

Wouldn’t you have loved to be the person that came up with the idea of a Post-it Note? Believe it or not, that happened 30 years ago, and the brand lives on stronger than ever. To celebrate, the company will put up a billboard consisting of more than 100,000 Post-it Notes, and they are running some cool television spots that target home use. By the way, for those who think that putting your head in the sand and not spending on advertising during a recession is a smart move, the Post-it brand spent 2.9 million on advertising in 2009. Finally, if your name is Spencer Silver and you worked for 3M in 1967, we just want to say, thanks.

30-Jul-10 10:00 AM

Radio Productions and Multimedia on Your Blog

M. Bruce Abbott — Tue, 27 Jul 2010 20:00:00 GMT

We do a ton of radio and television commercials , and we also take our creative capabilities beyond terrestrial limits. From sound design for theme parks to narrative e-learning online. Many of our clients have also asked for our help with developing audio and video for their websites. Technology today gives us the benefit of adding audio and video content without the downside of loading issues. I came across this article entitled “How to Add Multimedia to Your Blog”, written by Zachary Sniderman, who calls a website without multimedia, a cupcake without icing. He provides some good info on how you might benefit and why you might not need to outsource to get it done. Check it out.

27-Jul-10 3:00 PM

Business Lessons From A Lemonade Stand

M. Bruce Abbott — Tue, 20 Jul 2010 18:00:00 GMT

Sometimes we just try too hard. We forget how simple things can make a profound difference in the creation and ultimate success of a brand. As children, many of us were budding entrepreneurs, and we succeeded in what we started out to do. With childlike attitudes though we soon found out that our business empire was getting in the way of more fun stuff, so we moved on. But here’s the good news. We got our first dose of how a business works and how marketing savvy caused us to actually make money. The article by Ann Handley, called “Seven Business Lessons From A Lemonade Stand”, really hits home. Let’s fast forward a few decades and see if your business stands up to the Lemonade Stand test.

20-Jul-10 1:00 PM

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noemail@radioloungeusa.com — Mon, 23 Aug 2010 19:00:00 GMT

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IKEA Houston Radio Advertising Campaign Produced at Radio Lounge

noemail@radioloungeusa.com — Fri, 20 Aug 2010 21:00:00 GMT

Freed Advertising was back in the Radio Lounge studios working on the new radio campaign for IKEA Houston. On the creative side Senior Copywriter Kyle Jones and voice actor Cynthia Martinez worked in Radio Lounge’s Surround Studio “A”. Radio Lounge has also been a creative partner with Freed for the IKEA hispanic radio and television spots.

Listen to one of the new IKEA radio advertising spots right now.

Radio Lounge Salutes A Good Friend, Marty Ambrose

noemail@radioloungeusa.com — Tue, 22 Jun 2010 16:00:00 GMT

This is not only a Houston media legend but a good friend. Marty and I (Ray Schilens) worked together at KODA back in the late 70’s, and when I returned to Houston in the late 80’s I had the pleasure of his friendship once again. Marty always did tackle life at full speed with a smile and a selfless attitude. Marty and Mary are going through a tough time right now. Please keep them in your prayers.

http://abclocal.go.com/ktrk/story?section=news%2Flocal&id=7507546

Can You Dig It...Radio Lounge Produces Multicultural Campaign for Texas Pipeline Awareness Alliance

noemail@radioloungeusa.com — Fri, 14 May 2010 14:00:00 GMT

Radio Lounge finishes audio design and production on an updated radio and television marketing campaign for the Texas Pipeline Awareness Alliance (TPAA). Working with the Parker-Wright Agency, and Principal Clint Wright, Radio Lounge has created a series of English and Spanish 60 and 30 second radio spots and 30 second television spots featuring Radio Lounge Creative Director/Partner (and voice actor) M. Bruce Abbott, and former Univision news anchor Antonio Hernandez that will air in several markets statewide. The commercials serve as Consumer Awareness Announcements which are designed to raise level of attention regarding underground pipelines as well as the associated dangers of digging without checking first. To extend the reach of the spots, the TPAA has targeted both the English-speaking and the Spanish-speaking portion of the target markets. One of the challenges that arise when producing spots using multiple languages for radio and television commercial is ensuring that all elements translate from a cultural standpoint. Radio Lounge, having broad exposure in this field coupled with vast voice talent resources, accomplished this feat with relative ease, producing a top-notch advertising campaign that effectively delivers the message of pipeline safety to a broad audience.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a media consultation.

Radio Lounge Crafts and Executes the Radio Advertising Campaign for Marketplace Homes in Charlotte, NC

noemail@radioloungeusa.com — Thu, 22 Apr 2010 15:00:00 GMT

Working with the Detroit area agency A Few Good Marketers, and agency principal, Patty Cox, Radio Lounge was chosen to research, negotiate and place the month long radio advertising campaign designed to introduce the Market Place Homes concept to the Charlotte market. The multi-station buy is airing this month. Radio Lounge has a strong background in working with home builders and master-planned communities around the country on both the media and creative side. Radio Lounge is also a past recipient of the Prism Award for Professional Results in Sales & Marketing presented by the Sales and Marketing Council of the Houston Association of Home Builders on a campaign for Boe Creative and Friendswood Development.

Marketplace Homes, founded in 1976, is one of the nation’s leading home builders, serving a broad segment of the housing market including first-time, move-up, luxury, and empty nester buyers.

Google Selects Radio Lounge As Creative Partner in New Ad Creation Marketplace for Internet Radio

noemail@radioloungeusa.com — Thu, 11 Feb 2010 16:00:00 GMT

Radio Lounge has been a part of Google's radio advertising efforts since 2007, when Google launched its terrestrial radio ad initiative. After a year long hiatus, Google's new relaunch focuses on internet radio, and will give clients globally the opportunity to tap Radio Lounge's creative resources - from script writing to broadcast production. In the past this service was dedicated to Google AdWords advertisers.

This new phase, called Ads Creation Marketplace 2.0, will be open to everyone, not just Google Adwords users. As part of the original Google Radio Ads effort, Radio Lounge worked with advertisers around the country developing a wide variety of campaigns for a number of service and retail clients.

“Our goals are much the same, but our approach to creative has changed to reflect the unique web platform culture. Ads Creation Marketplace 2.0 is an exciting opportunity as well for many advertisers desiring to reach multiple markets with limited budgets. What used to be called non-traditional media, has now become more of the norm, and we see this trend as a positive spin for advertisers.” - Ray Schilens-President/Partner of Radio Lounge.

" Terrestrial radio was not a good fit for Google's business model. This revamp of the creation marketplace combines the best of both worlds - radio advertising and web accountability. We are honored to be one of a handful of vendors selected to participate in the new venture." - M. Bruce Abbott, Creative Director/Partner of Radio Lounge.

Beta testing has been completed, and launch is expected by mid 2010.

Radio Advertising Gets the Word Out for the Waste Not Want Not Foundation

noemail@radioloungeusa.com — Thu, 04 Feb 2010 15:00:00 GMT

Radio Lounge, selected by Forsythe and Butler, produces the new radio advertising campaign for Waste Not Want Not: a Maui based non-profit organization that provides the island’s hungry and less fortunate with healthful and nutritious fruit that would otherwise go to waste. To date, the organization has collected over 19 tons of fruit that has fallen from trees. Seniors on the island, and the Maui Food Bank, are beneficiaries of the program that also provides low income communities with the fruit at no charge. www.fruitpickup.com The Pacific Radio Group and other stations in the area have committed their support to the Public Service Campaign
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Radio Lounge has consistently worked with Forsythe and Butler to create and produce several advertising projects over the past several years. Brad Forsythe, the agency’s President and Executive Creative Director says, “We wanted a professionally executed announcement that would not sound like your typical PSA radio spot. And we knew we could count on the support from our friends at Radio Lounge. It’s gratifying to provide marketing assistance to help the community support organizations and the people of Maui. The tourism downturn has had a negative impact Island wide and we’re happy to contribute our small part to help.” http://www.forsythebutler.com

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Lounge Partners With Taylor Morrison Homes and Disney for National Radio Advertising Campaign

noemail@radioloungeusa.com — Fri, 22 Jan 2010 14:00:00 GMT

A national radio advertising campaign created and produced by Radio Lounge is being used to drive web and neighborhood traffic to Taylor-Morrison communities from Florida to California. The Taylor-Morrison Dream Home Giveaway is tied to Disneyland® Resort, Microsoft and HP, offering additional prizes and contest incentives.

Taylor Morrison is the official builder of the dream home at INNOVENTIONS in Disneyland® Park. Taylor-Morrison came to Radio Lounge on a referral from Clear Channel’s Jeff Malone in Houston. Radio Lounge has created and produced both :30 and :60 radio spots that will be tagged locally in various markets with additional incentives.

Taylor Morrison is now one of the largest home builders in the United States, with more than 280 Taylor Morrison communities currently under construction. For more information regarding the Taylor Morrison 2010 Dream Home Giveaway, please visit www.WintheDreamHome.com.

Listen to the radio commercial here:

Radio Lounge Produces Radio Advertising for Prudential Gary Greene

noemail@radioloungeusa.com — Thu, 07 Jan 2010 15:00:00 GMT

An opportunity that presents itself to real estate companies is that the home buying/selling industry is on the rebound again and by making the recruitment of the best talent a priority would certainly give companies an advantage. One Houston based company, Prudential-Gary Greene, felt that its radio marketing objectives would be accomplished both efficiently and effectively through Radio Lounge. Working with Clear Channel Account Executive Denise Partridge, the ideal results of Prudential-Gary Greene’s 2010 radio advertising campaign are: 1) to drive web traffic to its real estate simulator and; 2) to act as a branding campaign for Prudential-Gary Greene. The real estate simulator is a platform that aims to attract new agents that are both interested and qualified in pursuing a career in real estate. Regarding the branding aspect of the campaign, Prudential-Gary Greene wants to position itself as the #1 Houston association of realtors MLS broker. Being one the oldest and top...

It's Almost Here - Media Expo 2009 Tomorrow in Houston / Woodlands

noemail@radioloungeusa.com — Wed, 14 Oct 2009 16:30:00 GMT

It's almost time... Media EXPO ’09 is this Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center. Consider how an hour or two spent with Houston’s leading media companies can help get your business to the next level in 2010. For instance... Do you know how affordable broadcast advertising is? Are you aware combined newspaper online and print readership grew by over 8% in the U.S. in 2008? What is the best way to market your website and does it involve social media? Do public relations firms help small businesses? What's the difference between advertising and marketing? What the heck is psychographics and Dot Boom? What impact can Variable Data Printing have on new sales? Where's your market share? This Thursday only, we've assembled a roster of thought leaders and exhibitors from the Houston media scene that will help your business grow. To view the complete roster of presenters, workshop schedules...

Radio Advertising Rates / Costs in My City?

Thu, 26 Aug 2010 14:58:38 GMT

Macon, GA Madison, WI Manchester, NH *** Mankato-New Ulm-St. Peter, MN Mason City, IA McAllen-Brownsville-Harlingen, TX Meadville-Franklin, PA Medford-Ashland, OR Melbourne-Titusville-Cocoa, FL Memphis, TN Merced, CA Meridian, MS Miami-Ft. Lauderdale-Hollywood, FL Middlesex-Somerset-Union, NJ*** Milwaukee-Racine, WI Minneapolis-St. Paul, MN Mobile, AL Modesto, CA Monmouth-Ocean, NJ* Monroe, LA Monterey-Salinas-Santa Cruz, CA Montgomery, AL Montpelier-Barre-Waterbury, VT Morgantown-Clarksburg-Fairmont, WV Morristown, NJ* Muncie-Marion, IN Muskegon, MI Myrtle Beach, SC Nashville, TN ...

RADIO LOUNGE Founders

Tue, 05 Jan 2010 18:45:05 GMT

Ray Schilens President/Partner rschilens@radioloungeusa.com 281.494.4680 Ray's Voice Demo When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of creativity, dedication to quality, and his strength in client relationships has driven his successful career. For...

How Much Does Radio Advertising Cost in Mason City, IA? - How to Budget Radio with Mason City, IA Rates and Prices

Mon, 30 Nov 2009 21:11:42 GMT

Mason City, IA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mason City, IA is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Mankato-New Ulm-St. Peter, MN? - How to Budget Radio with Mankato Rates and Prices

Mon, 30 Nov 2009 21:11:03 GMT

Mankato-New Ulm-St. Peter, MN If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mankato-New Ulm-St. Peter, is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really...

How Much Does Radio Advertising Cost in Manchester, NH? - How to Budget Radio with Manchester Rates and Prices

Mon, 30 Nov 2009 21:05:00 GMT

Manchester, NH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Manchester, NH is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Madison, WI? - How to Budget Radio with Madison, WI Rates and Prices

Mon, 30 Nov 2009 21:03:46 GMT

Madison, WI If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Madison, WI is about $ 42.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Macon, GA? - How to Budget Radio with Macon, GA Rates and Prices

Mon, 30 Nov 2009 21:02:54 GMT

Macon, GA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Macon, GA is about $ 22.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Lufkin-Nacogdoches, TX? - How to Budget Radio with Lufkin-Nacogdoches, TX Rates and Prices

Tue, 24 Nov 2009 19:52:17 GMT

Lufkin-Nacogdoches, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lufkin-Nacogdoches, TX is about $ 15.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the...

How Much Does Radio Advertising Cost in Lubbock, TX? - How to Budget Radio with Lubbock, TX Rates and Prices

Tue, 24 Nov 2009 19:51:55 GMT

Lubbock, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lubbock, TX is about $ 24.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Louisville, KY? - How to Budget Radio with Louisville, KY Rates and Prices

Tue, 24 Nov 2009 19:51:31 GMT

Louisville, KY If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Louisville, KY is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

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noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

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2006-06-07T19:00:00Z

Instructor: Fraley

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