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Radio Advertising Thoughts: Tying Traditional and Social Media Together

Bruce Abbott - noemail@radioloungeusa.com — Sun, 22 May 2011 15:00:00 GMT

The death of traditional media won’t happen on May 21^st, 2011, even if the world comes to an abrupt end, (and that is highly unlikely). The death of traditional media will happen when every ad person forgets that one media platform builds on another, and another, and another. Some of the biggest and best social media success stories have been built on the traditional media platform. Gary Vaynerchuk, in his book “The Thank You Economy”, gives great examples of how traditional and social can benefit the outcome, and how one advertiser missed an opportunity to turn a free product giveaway into a goldmine of customer love. Denny’s created a date with their consumer base during the 2010 Super Bowl, inviting viewers to drop by for a free Grand Slam Breakfast. Great spots, but Vaynerchuk says, why didn’t they tie in a Facebook aspect. Instead of just giving away a bunch of high calorie, artery clogging, but so tasty breakfasts, they could have as Gary puts is, “extended the conversation” with an offer for a free OJ in exchange for a ton of usable marketing material. Traditional media is not going away anytime soon. It will take agencies and advertisers that are smart enough to recognize that brand engagement is the way.

22-May-11 10:00 AM

Christmas Advertising - Real Deals?

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 17 Dec 2010 19:00:00 GMT

If you’re a retailer, selling stuff this holiday season, you no doubt have wracked your brain trying to figure out how to outsmart your competition. Shoppers expect a deal, but just what kind of deals are working this season? In The Wall Street Journal, the article “Many Discounts, Few Deals” written by Carl Bialik, Elizabeth Holmes, and Ray A. Smith, takes a look at BOGO’s, Flash Sales, and other perks that shoppers eat up. Read it and you just might find the answer to having a successful sales season.

17-Dec-10 1:00 PM

Radio Advertising : Multi-Station Discount

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 08 Oct 2010 20:00:00 GMT

As a media buyer for radio advertising, one must always be on the lookout for good deals when it comes to buying radio airtime. Over the next few months, I will share some of the secrets to getting great radio advertising rates and negotiating the best schedule possible.

Right now, I want to focus on something quite basic yet powerful when media buying time comes around - look for multi-station discounts. Multi-station buys are not just common nowaday, they have become almost the norm in this age of media consolidation. Station clusters may have two, three...up to eight stations in one market. Station management are usually trying to use the "cash-cow" station to drive sales on other stations within their cluster.

With that said...It is a commonly known fact that purchasing in volume helps lower prices. The same holds true for number of stations. If station KXXX is offering $300 per spot and KYYY is offering $300 per spot, and both are reaching effective segments of your potential customer (and both are owned by the same radio group), make a deal! For example, tell the station rep that you will increase your radio advertising expenditure (i.e. spend more money) with the group but will pay $200 per spot for KXXX and KYYY as a combo (or maybe even less if the media buyer has a figure in mind). More than likely the answer will be "OK!" You just cut your per spot rate by 33%. And that's just one way to make the most of your radio advertising dollar. A savvy media buyer will use many methods of negotiation to whittle down radio advertising rates to maximize a client's budget.

Are you thinking about radio advertising? Call Radio Lounge toll free to get your questions answered. 1-866-428-3469.

8-Oct-10 3:00 PM

Radio Advertising : What Are The Best Stations?

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 24 Sep 2010 19:00:00 GMT

What radio stations should I run my advertising on?

A very common question heard here at Radio Lounge. One of the biggest strengths of radio advertising is that radio is a very targeted medium. Radio stations program content based upon their format. Different formats target different demographics. Want to reach women ages 35-44? An adult contemporary format might be your best choice. Men 18-34? Maybe sports talk or alternative rock stations would work best. Every radio station has a "sweet spot". This sweet spot is going to be the strongest demographic segment based upon Arbitron ratings. This is why it is very important to know your customer. What are their ages, income levels, hobbies, etc? This will allow you to fine tune your radio advertising efforts to reach the highest percentage of potential customers for the least amount of money. Once you have defined your best station matches, it will be time to determine cost efficiencies...

We will save that one for another article.

Are you thinking about radio advertising? Call Radio Lounge toll free to get your questions answered. 1-866-428-3469.

24-Sep-10 2:00 PM

Marketing Innovation

Bruce Abbott - noemail@radioloungeusa.com — Mon, 20 Sep 2010 20:45:00 GMT

Make a big splash, communicate continously, and get creative! Just a few examples noted in the article “Building a Marketing Strategy for Innovation Efforts”, by James Pasmantier for Blogging Innovation. This article is a great quick read on a topic that just might help your product or service. Check it out and let us know what you think.

20-Sep-10 3:45 PM

Cemetary Marketing To Die For

Bruce Abbott - noemail@radioloungeusa.com — Tue, 07 Sep 2010 19:00:00 GMT

Nobody, okay, maybe a few, really knows how to present death to potential customers. Many do it awkwardly, other’s create an advertising message that just lies there, but others have fun with the idea of death and burial. Especially to the owners of Cedar Hill in Hartford Connecticut. Check out the article "A Party To Die For" from the Wall St. Journal and note the video report on Cedar Hill and some others that know how event marketing that might be the ticket to those dearly beloved that are still with us.

7-Sep-10 2:00 PM

Radio Advertising : Nuturing Creativity

Ray Schilens - noemail@radioloungeusa.com — Mon, 06 Sep 2010 14:00:00 GMT

In the early 70’s at a radio station in Upstate New York, I proposed a better way of categorizing our commercials, which at that time were on carts (like an 8-track tape). I was the midday personality, not necessarily a management position. To my surprise the station put my system into use and thanked me with a nice dinner at a fancy restaurant. Pretty cool for a newly married guy making the big bucks in radio ($2.00 an hour at the time). My point here is that so many companies don’t listen to their employees. People at all levels of an organization have valid and valuable things to add to your business system. By ignoring them, or worse yet, by not listening when they speak up, guarantees that the company loses their buy-in and a potential for making things better. The article called “Ideacide: or 14 Ways to Kill an Idea”, written by Matthew E. May is worth the read. If you have a similar experience, share it with us.

6-Sep-10 9:00 AM

Radio Advertising : Your Nickname

M. Bruce Abbott - noemail@radioloungeusa.com — Thu, 02 Sep 2010 19:00:00 GMT

Consumers call the Chevrolet brand “Chevy”, Harley’s are “Hogs”, and National Public Radio is “NPR. So, does your company have a nickname? According to Al Ries, corporate nicknames are a good thing. In the article “Why Two Names Are Better Than One”, Ries says, like any consumer perception, you can’t force a nickname on your fans, it has to come from an emotional seed. With that said, I thought for a moment about our brand, Radio Lounge, and what our nickname might be. Any ideas?

2-Sep-10 2:00 PM

Back To School Advertising Effectiveness

M. Bruce Abbott - noemail@radioloungeusa.com — Wed, 25 Aug 2010 16:00:00 GMT

Yes, there are probably too many advertising awards competitions, but what the heck, why not run a competition for effective back to school ads, seems appropriate. We’ll, just in case you missed it, Kohl’s took the top spot for the creative effectiveness of its back to school blitz. Ace Metrix runs down the top ten in the Back To School Ad Class.

25-Aug-10 11:00 AM

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Bruce Abbott - noemail@radioloungeusa.com — Wed, 25 Aug 2010 13:00:00 GMT

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25-Aug-10 8:00 AM

Radio Advertising and TV Drama with IKEA Houston and Freed Advertising

noemail@radioloungeusa.com — Wed, 18 May 2011 14:00:00 GMT

Daytime Drama Sells Stuff at IKEA

Radio Lounge works with Freed Advertising to help launch the new IKEA Houston television campaign, providing sound design, audio post production and mixing. Kyle Jones, Senior Copywriter, is writer/producer for the new IKEA campaign for Freed. Radio Lounge has been a partner with Freed on other IKEA media projects and a long-time partner on a variety of local and national advertising and marketing projects. Video courtesy of TV Man.

The Advertising Show - Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the

noemail@radioloungeusa.com — Fri, 14 Jan 2011 19:00:00 GMT

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the Guard at CNN Part I Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels...

The Advertising Show - Best of: Social Media Expert Amber Mac Connects On All Things Digital

noemail@radioloungeusa.com — Fri, 07 Jan 2011 21:00:00 GMT

Social Media Expert Amber Mac Connects On All Things Digital

(Originally aired July 18, 2010) Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker.

As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Amber has also worked for Razorfish-San Francisco, Microsoft Canada, and a number of other emerging technology companies. She is an exclusive speaker with The Lavin Agency where she keynotes on web strategy at dozens of conferences across North America every year.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

The Advertising Show - Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

noemail@radioloungeusa.com — Mon, 27 Dec 2010 16:00:00 GMT

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! features over 1,000 of such stories and represents over twenty years of research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard."

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

noemail@radioloungeusa.com — Wed, 22 Dec 2010 16:00:00 GMT

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show : Hollywood Reporter's Alex Ben Block Shares Predictions for 2010

noemail@radioloungeusa.com — Fri, 17 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block Shares Predictions for 2010 Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated and participated in...

The Advertising Show - Hollywood Reporter's Alex Ben Block's Annual Year End Review

noemail@radioloungeusa.com — Fri, 10 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block's Annual Year End Review Show Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated...

The Advertising Show - According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

noemail@radioloungeusa.com — Fri, 03 Dec 2010 20:00:00 GMT

According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age.

He’s also worked in corporate communications for the E.W. Scripps Co., written business books and columns for graphic designers, woodworkers and writers, co-written the “Insiders Guide to Greater Cincinnati,” covered the bankruptcy of Federated Department Stores (precursor to Macy’s) for the Atlanta Constitution and covered legal and regulatory issues for the Bureau of National Affairs and Bloomberg.

He lives in Batavia, Ohio, with his wife and two children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

noemail@radioloungeusa.com — Fri, 26 Nov 2010 20:00:00 GMT

Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and size on their growth strategies.

As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement growth strategies of some of the world’s largest companies and brands, including BMW, L’Oreal, Nestle, Southwest Airlines, T-Mobile, and Novartis’ Teraflu and Triaminic. As an entrepreneur, he grew an advertising agency into a successful national business.

Robert bloom lives in New York City and Italy.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today's Consumer

noemail@radioloungeusa.com — Fri, 19 Nov 2010 20:00:00 GMT

Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today's Consumer Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an internationally known social theorist on consumerism and its impact on business, innovation and strategy. As a consultant to corporate leaders in many of the world's best-known companies, Gerzema is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands. John oversees BrandAsset Valuator, the world's largest database of consumer insights. In his Business Week bestselling book The Brand Bubble, he identified the beginning of changes in consumer attitudes that preceded the financial crisis. It was voted the third best of Amazon's best business books of 2008 and in the best marketing books by Strategy + Business for 2009. A frequent...

Radio Advertising Rates / Costs in My City?

Thu, 26 Aug 2010 14:58:38 GMT

Macon, GA Madison, WI Manchester, NH *** Mankato-New Ulm-St. Peter, MN Mason City, IA McAllen-Brownsville-Harlingen, TX Meadville-Franklin, PA Medford-Ashland, OR Melbourne-Titusville-Cocoa, FL Memphis, TN Merced, CA Meridian, MS Miami-Ft. Lauderdale-Hollywood, FL Middlesex-Somerset-Union, NJ*** Milwaukee-Racine, WI Minneapolis-St. Paul, MN Mobile, AL Modesto, CA Monmouth-Ocean, NJ* Monroe, LA Monterey-Salinas-Santa Cruz, CA Montgomery, AL Montpelier-Barre-Waterbury, VT Morgantown-Clarksburg-Fairmont, WV Morristown, NJ* Muncie-Marion, IN Muskegon, MI Myrtle Beach, SC Nashville, TN ...

How Much Does Radio Advertising Cost in Mason City, IA? - How to Budget Radio with Mason City, IA Rates and Prices

Mon, 30 Nov 2009 21:11:42 GMT

Mason City, IA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mason City, IA is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Mankato-New Ulm-St. Peter, MN? - How to Budget Radio with Mankato Rates and Prices

Mon, 30 Nov 2009 21:11:03 GMT

Mankato-New Ulm-St. Peter, MN If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mankato-New Ulm-St. Peter, is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really...

How Much Does Radio Advertising Cost in Manchester, NH? - How to Budget Radio with Manchester Rates and Prices

Mon, 30 Nov 2009 21:05:00 GMT

Manchester, NH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Manchester, NH is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Madison, WI? - How to Budget Radio with Madison, WI Rates and Prices

Mon, 30 Nov 2009 21:03:46 GMT

Madison, WI If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Madison, WI is about $ 42.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Macon, GA? - How to Budget Radio with Macon, GA Rates and Prices

Mon, 30 Nov 2009 21:02:54 GMT

Macon, GA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Macon, GA is about $ 22.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Lufkin-Nacogdoches, TX? - How to Budget Radio with Lufkin-Nacogdoches, TX Rates and Prices

Tue, 24 Nov 2009 19:52:17 GMT

Lufkin-Nacogdoches, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lufkin-Nacogdoches, TX is about $ 15.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the...

How Much Does Radio Advertising Cost in Lubbock, TX? - How to Budget Radio with Lubbock, TX Rates and Prices

Tue, 24 Nov 2009 19:51:55 GMT

Lubbock, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lubbock, TX is about $ 24.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Louisville, KY? - How to Budget Radio with Louisville, KY Rates and Prices

Tue, 24 Nov 2009 19:51:31 GMT

Louisville, KY If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Louisville, KY is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Los Angeles, CA? - How to Budget Radio with Los Angeles, CA Rates and Prices

Tue, 24 Nov 2009 19:51:10 GMT

Los Angeles, CA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Los Angeles, CA is about $ 966.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

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