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Radio Advertising Insights: Ford Study/Panel Discussion On Consumer Optimism And Trust

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 07 Dec 2012 14:00:00 GMT

A recent MediaPost article discussed a new study by Ford Motor Company about the current state of consumer optimism as we head into 2013. The study, presented by Sheryl Connelly, the global consumer trends and futuring analyst at Ford Motor, at Thursday's Ford-sponsored New York conference on 2013 consumer trends, revealed that optimism is growing, especially in the 20-30 year old demographic. At a panel discussion, it was discussed that people are tired of brands not behaving in the best interest of the consumer. A big issue is trust, and as trust increases so does brand equity. Consumers want a reason to believe in brands and brands must live up to those promises. This is an opportunity for companies to tell consumers " we are here for you" and then back it up with their actions. According to the article, "To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does. The issue, noted Connelly, isn't that a company can't make mistakes, but that if it does, it needs to be straight about what went wrong, and if it doesn't know what went wrong, it should say that too. "People want sincerity. The assumption is it's never perfect, but you are supposed to make good." (MediaPost, 2012). Connelly follows up stating "Consumers' tolerance for imperfection is correlated to what's in it for them."

What does this mean for you? It means that your radio advertising, social media marketing, and every other marketing touch point must be backed up with meaningful action. Talk is cheap. Show consumers that you really value them.

To read the full article, visit: http://www.mediapost.com/publications/article/188660/ford-report-finds-opportunities-in-social-shifting.html#ixzz2ENKiPofx

M. Bruce Abbott is Creative Director and Partner of Radio Lounge Marketing. Located in Houston, TX, Radio Lounge is a marketing agency specializing in driving sales through effective radio advertising campaigns. From strategy, to creative development, to pinpoint-targeted media placement and innovative measurement technologies, Radio Lounge is the company to call on for results. Call for a free consultation. 1-866-428-3469

7-Dec-12 8:00 AM

The Power of Radio: Average Weekly Reach

M. Bruce Abbott - noemail@radioloungeusa.com — Mon, 26 Nov 2012 14:15:00 GMT

Did you know that radio reaches an amazing 93% of all Americans age 12 or older every week. Listeners continue to turn to radio for sports, news, information and entertainment – even with options like the internet and mobile applications.

Check out these numbers for average weekly reach:

Persons 12+ : 92.5%

Persons 12‐17: 91.2%

Persons 18+: 92.7%

Persons 18‐34: 92.7%

Persons 25‐54: 94.8%

Persons 35‐64: 94.7%

Persons 65+: 86.3%

Those are strong numbers! For those who think radio is dead, think again. Radio advertising has tremendous potential when it is done correctly. Do you think your business can benefit from this kind of listenership? Give Radio Lounge a call at 1-866-428-3469.

Source: RADAR ® 114, September 2012 © Copyright Arbitron (Monday‐Sunday 24‐Hour Weekly Cume Estimates)

26-Nov-12 8:15 AM

Radio Advertising Superheroes: Marvel NOW

M. Bruce Abbott - noemail@radioloungeusa.com — Mon, 19 Nov 2012 19:15:00 GMT

Don’t count radio out! Much like the superhero that gets knocked down, then comes back to save the world, radio advertising is in fact still alive and kicking butt.

In response to a recent DC Comics television campaign, comic giant Marvel announced last week in a press release that it will be utilizing radio advertising to promote its Marvel NOW initiative.

Watch for radio commercials featuring Marvel titles such as Captain America, Thor: God of Thunder, All-New X-Men, Uncanny Avengers, Deadpool, Fantastic Four, Indestructible Hulk, and others. According to Marvel, the radio advertising campaigns will broadcast on national radio shows such as Jim Rome, Fox Sports, Opie & Anthony, Sixx, Petros & Money and others..

“We’re excited to bring Marvel NOW! to millions of new readers nationwide through advertising during the biggest radio programs,” David Gabriel, Marvel’s senior vice president of sales, said in a statement. “We’re spending more money on comic book marketing than ever in Marvel’s history to make sure that, in addition to publicity with major media outlets and top comic sites, there’s a strong mass consumer awareness of all our great new launches, from Uncanny Avengers to All New X-Men to Superior Spider-Man.”

Why radio? Because it is still an effective marketing medium. Kudos to Marvel for recognizing that a radio ad campaign is a great way to reach fans of the characters – past, present and future.

19-Nov-12 1:15 PM

Radio Advertising : This Month…Building The Brand

M. Bruce Abbott - noemail@radioloungeusa.com — Thu, 30 Aug 2012 20:45:00 GMT

One of the biggest strengths of radio advertising is the power to build brands. Even with the astronomical growth of social media and various other communications platforms, radio continues to reach nearly 90% of consumers on a nearly daily basis*. This month, we will be focusing on how your business can build brands with radio advertising. Over the next few weeks, we will provide you with quick reads that you can immediately apply to your radio marketing campaigns – helping you build awareness, while claiming that special piece of real estate in the hearts and minds of your customers.

Radio advertising builds brands by being…

Visible: As we mentioned before, even though social media gets the lion’s share of marketing press these days, don’t forget that over 90% of consumers still listen to the radio on a nearly daily basis. Most of this listen occurs during commutes to and from work or school. Advertising on the radio is still a great means of reaching clients.
Fashionable: Huh? What does fashion and radio advertising have to do with each other? Your clothes make a statement. They are a reflection of who you are. Your radio commercial creates an image. The production value, copywriting, voice talent, etc. come together to deliver the message, BUT the style and delivery reflect on your image as a business. Are you buttoned up and serious? Quirky and funky? (This is why it is really important to find the right company to help you with your radio marketing campaign…shameless plug). Think of your radio commercial in the same way you think of your outfit.
Conversational: I was told the other day that brand communication was no longer a one-way street, and that radio is no longer a viable model (because it is not a two way communication platform) I understand the thought behind the statement, however that short changes the power of a good radio campaign. Radio (and television) make be technologically one directional, however a good marketing strategy combines the power of these different media. A solid radio advertising campaign gets people thinking and talking spills over into two-way conversations on blogs, Facebook, Twitter, etc. Use the awareness (and the 90% reach) to stir emotions, then engage in dialogue. Comment…respond…continue the dialogue. The campaign has to be good though, or else it simply reinforces this idea that radio exists in its own marketing bubble.

Watch for more on building brands with radio advertising all this month from Radio Lounge.

*Source: Radio Advertising Bureau, www.rab.com

30-Aug-12 3:45 PM

Radio Advertising Thoughts: Tying Traditional and Social Media Together

Bruce Abbott - noemail@radioloungeusa.com — Sun, 22 May 2011 15:00:00 GMT

The death of traditional media won’t happen on May 21^st, 2011, even if the world comes to an abrupt end, (and that is highly unlikely). The death of traditional media will happen when every ad person forgets that one media platform builds on another, and another, and another. Some of the biggest and best social media success stories have been built on the traditional media platform. Gary Vaynerchuk, in his book “The Thank You Economy”, gives great examples of how traditional and social can benefit the outcome, and how one advertiser missed an opportunity to turn a free product giveaway into a goldmine of customer love. Denny’s created a date with their consumer base during the 2010 Super Bowl, inviting viewers to drop by for a free Grand Slam Breakfast. Great spots, but Vaynerchuk says, why didn’t they tie in a Facebook aspect. Instead of just giving away a bunch of high calorie, artery clogging, but so tasty breakfasts, they could have as Gary puts is, “extended the conversation” with an offer for a free OJ in exchange for a ton of usable marketing material. Traditional media is not going away anytime soon. It will take agencies and advertisers that are smart enough to recognize that brand engagement is the way.

22-May-11 10:00 AM

Christmas Advertising - Real Deals?

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 17 Dec 2010 19:00:00 GMT

If you’re a retailer, selling stuff this holiday season, you no doubt have wracked your brain trying to figure out how to outsmart your competition. Shoppers expect a deal, but just what kind of deals are working this season? In The Wall Street Journal, the article “Many Discounts, Few Deals” written by Carl Bialik, Elizabeth Holmes, and Ray A. Smith, takes a look at BOGO’s, Flash Sales, and other perks that shoppers eat up. Read it and you just might find the answer to having a successful sales season.

17-Dec-10 1:00 PM

Radio Advertising : Multi-Station Discount

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 08 Oct 2010 20:00:00 GMT

As a media buyer for radio advertising, one must always be on the lookout for good deals when it comes to buying radio airtime. Over the next few months, I will share some of the secrets to getting great radio advertising rates and negotiating the best schedule possible.

Right now, I want to focus on something quite basic yet powerful when media buying time comes around - look for multi-station discounts. Multi-station buys are not just common nowaday, they have become almost the norm in this age of media consolidation. Station clusters may have two, three...up to eight stations in one market. Station management are usually trying to use the "cash-cow" station to drive sales on other stations within their cluster.

With that said...It is a commonly known fact that purchasing in volume helps lower prices. The same holds true for number of stations. If station KXXX is offering $300 per spot and KYYY is offering $300 per spot, and both are reaching effective segments of your potential customer (and both are owned by the same radio group), make a deal! For example, tell the station rep that you will increase your radio advertising expenditure (i.e. spend more money) with the group but will pay $200 per spot for KXXX and KYYY as a combo (or maybe even less if the media buyer has a figure in mind). More than likely the answer will be "OK!" You just cut your per spot rate by 33%. And that's just one way to make the most of your radio advertising dollar. A savvy media buyer will use many methods of negotiation to whittle down radio advertising rates to maximize a client's budget.

Are you thinking about radio advertising? Call Radio Lounge toll free to get your questions answered. 1-866-428-3469.

8-Oct-10 3:00 PM

Radio Advertising : What Are The Best Stations?

M. Bruce Abbott - noemail@radioloungeusa.com — Fri, 24 Sep 2010 19:00:00 GMT

What radio stations should I run my advertising on?

A very common question heard here at Radio Lounge. One of the biggest strengths of radio advertising is that radio is a very targeted medium. Radio stations program content based upon their format. Different formats target different demographics. Want to reach women ages 35-44? An adult contemporary format might be your best choice. Men 18-34? Maybe sports talk or alternative rock stations would work best. Every radio station has a "sweet spot". This sweet spot is going to be the strongest demographic segment based upon Arbitron ratings. This is why it is very important to know your customer. What are their ages, income levels, hobbies, etc? This will allow you to fine tune your radio advertising efforts to reach the highest percentage of potential customers for the least amount of money. Once you have defined your best station matches, it will be time to determine cost efficiencies...

We will save that one for another article.

Are you thinking about radio advertising? Call Radio Lounge toll free to get your questions answered. 1-866-428-3469.

24-Sep-10 2:00 PM

Marketing Innovation

Bruce Abbott - noemail@radioloungeusa.com — Mon, 20 Sep 2010 20:45:00 GMT

Make a big splash, communicate continously, and get creative! Just a few examples noted in the article “Building a Marketing Strategy for Innovation Efforts”, by James Pasmantier for Blogging Innovation. This article is a great quick read on a topic that just might help your product or service. Check it out and let us know what you think.

20-Sep-10 3:45 PM

Cemetary Marketing To Die For

Bruce Abbott - noemail@radioloungeusa.com — Tue, 07 Sep 2010 19:00:00 GMT

Nobody, okay, maybe a few, really knows how to present death to potential customers. Many do it awkwardly, other’s create an advertising message that just lies there, but others have fun with the idea of death and burial. Especially to the owners of Cedar Hill in Hartford Connecticut. Check out the article "A Party To Die For" from the Wall St. Journal and note the video report on Cedar Hill and some others that know how event marketing that might be the ticket to those dearly beloved that are still with us.

7-Sep-10 2:00 PM

YMCA Houston grabs new members with the Healthy Kids Day campaign created and produced by Radio Lounge

noemail@radioloungeusa.com — Tue, 23 Apr 2013 19:00:00 GMT

Once again, YMCA Houston looks to Radio Lounge for broadcast creative and production on their Spring membership campaign. Radio Lounge has again had the pleasure of working with Dana Maurer, Senior Director of Marketing and Communications on this bilingual promoting the "Healthy Kids 2013" special events/membership drive. Check out the audio below.

Radio Advertising and TV Drama with IKEA Houston and Freed Advertising

noemail@radioloungeusa.com — Wed, 18 May 2011 14:00:00 GMT

Daytime Drama Sells Stuff at IKEA

Radio Lounge works with Freed Advertising to help launch the new IKEA Houston television campaign, providing sound design, audio post production and mixing. Kyle Jones, Senior Copywriter, is writer/producer for the new IKEA campaign for Freed. Radio Lounge has been a partner with Freed on other IKEA media projects and a long-time partner on a variety of local and national advertising and marketing projects. Video courtesy of TV Man.

The Advertising Show - Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the

noemail@radioloungeusa.com — Fri, 14 Jan 2011 19:00:00 GMT

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the Guard at CNN Part I Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels...

The Advertising Show - Best of: Social Media Expert Amber Mac Connects On All Things Digital

noemail@radioloungeusa.com — Fri, 07 Jan 2011 21:00:00 GMT

Social Media Expert Amber Mac Connects On All Things Digital

(Originally aired July 18, 2010) Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker.

As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, Yahoo!, and MSN. As co-founder of agency MGImedia.ca, her team has managed social media initiatives for Tony Robbins, Canada Goose, Rogers, the American Dental Association, among other organizations.

Amber has also worked for Razorfish-San Francisco, Microsoft Canada, and a number of other emerging technology companies. She is an exclusive speaker with The Lavin Agency where she keynotes on web strategy at dozens of conferences across North America every year.

For Entertaining Advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Podcast available for download via iTunes

The Advertising Show - Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

noemail@radioloungeusa.com — Mon, 27 Dec 2010 16:00:00 GMT

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! features over 1,000 of such stories and represents over twenty years of research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard."

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

noemail@radioloungeusa.com — Wed, 22 Dec 2010 16:00:00 GMT

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show : Hollywood Reporter's Alex Ben Block Shares Predictions for 2010

noemail@radioloungeusa.com — Fri, 17 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block Shares Predictions for 2010 Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated and participated in...

The Advertising Show - Hollywood Reporter's Alex Ben Block's Annual Year End Review

noemail@radioloungeusa.com — Fri, 10 Dec 2010 20:00:00 GMT

Hollywood Reporter's Alex Ben Block's Annual Year End Review Show Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, George Lucas's Blockbusting, published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox's Prison Break and a dialogue about the image of Arabs on TV with producers of 24 and Lost. As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He's moderated...

The Advertising Show - According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

noemail@radioloungeusa.com — Fri, 03 Dec 2010 20:00:00 GMT

According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He’s based near Cincinnati, where he’s lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and business publications since 1990, and since 1994 with Advertising Age.

He’s also worked in corporate communications for the E.W. Scripps Co., written business books and columns for graphic designers, woodworkers and writers, co-written the “Insiders Guide to Greater Cincinnati,” covered the bankruptcy of Federated Department Stores (precursor to Macy’s) for the Atlanta Constitution and covered legal and regulatory issues for the Bureau of National Affairs and Bloomberg.

He lives in Batavia, Ohio, with his wife and two children.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

The Advertising Show - Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

noemail@radioloungeusa.com — Fri, 26 Nov 2010 20:00:00 GMT

Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and size on their growth strategies.

As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement growth strategies of some of the world’s largest companies and brands, including BMW, L’Oreal, Nestle, Southwest Airlines, T-Mobile, and Novartis’ Teraflu and Triaminic. As an entrepreneur, he grew an advertising agency into a successful national business.

Robert bloom lives in New York City and Italy.

For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Radio Advertising Rates / Costs in My City?

Thu, 26 Aug 2010 14:58:38 GMT

Macon, GA Madison, WI Manchester, NH *** Mankato-New Ulm-St. Peter, MN Mason City, IA McAllen-Brownsville-Harlingen, TX Meadville-Franklin, PA Medford-Ashland, OR Melbourne-Titusville-Cocoa, FL Memphis, TN Merced, CA Meridian, MS Miami-Ft. Lauderdale-Hollywood, FL Middlesex-Somerset-Union, NJ*** Milwaukee-Racine, WI Minneapolis-St. Paul, MN Mobile, AL Modesto, CA Monmouth-Ocean, NJ* Monroe, LA Monterey-Salinas-Santa Cruz, CA Montgomery, AL Montpelier-Barre-Waterbury, VT Morgantown-Clarksburg-Fairmont, WV Morristown, NJ* Muncie-Marion, IN Muskegon, MI Myrtle Beach, SC Nashville, TN ...

How Much Does Radio Advertising Cost in Mason City, IA? - How to Budget Radio with Mason City, IA Rates and Prices

Mon, 30 Nov 2009 21:11:42 GMT

Mason City, IA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mason City, IA is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Mankato-New Ulm-St. Peter, MN? - How to Budget Radio with Mankato Rates and Prices

Mon, 30 Nov 2009 21:11:03 GMT

Mankato-New Ulm-St. Peter, MN If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mankato-New Ulm-St. Peter, is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really...

How Much Does Radio Advertising Cost in Manchester, NH? - How to Budget Radio with Manchester Rates and Prices

Mon, 30 Nov 2009 21:05:00 GMT

Manchester, NH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Manchester, NH is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Madison, WI? - How to Budget Radio with Madison, WI Rates and Prices

Mon, 30 Nov 2009 21:03:46 GMT

Madison, WI If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Madison, WI is about $ 42.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Macon, GA? - How to Budget Radio with Macon, GA Rates and Prices

Mon, 30 Nov 2009 21:02:54 GMT

Macon, GA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Macon, GA is about $ 22.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Lufkin-Nacogdoches, TX? - How to Budget Radio with Lufkin-Nacogdoches, TX Rates and Prices

Tue, 24 Nov 2009 19:52:17 GMT

Lufkin-Nacogdoches, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lufkin-Nacogdoches, TX is about $ 15.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the...

How Much Does Radio Advertising Cost in Lubbock, TX? - How to Budget Radio with Lubbock, TX Rates and Prices

Tue, 24 Nov 2009 19:51:55 GMT

Lubbock, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lubbock, TX is about $ 24.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Louisville, KY? - How to Budget Radio with Louisville, KY Rates and Prices

Tue, 24 Nov 2009 19:51:31 GMT

Louisville, KY If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Louisville, KY is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Los Angeles, CA? - How to Budget Radio with Los Angeles, CA Rates and Prices

Tue, 24 Nov 2009 19:51:10 GMT

Los Angeles, CA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Los Angeles, CA is about $ 966.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

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noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

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Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

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2006-06-07T19:00:00Z

Instructor: Fraley

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