Radio Lounge

Radio Lounge Weekly Radio Advertising Tip - Radio Cliche of the Month

noemail@radioloungeusa.com — Tue, 30 Jun 2009 15:00:00 GMT

Radio Cliche of the Month - "Family Owned and Operated"

"family owned and operated"...

Where this phrase become the defacto stand-in for "we won't screw you", we'll never know. Some of our worst customer nightmares came from businesses that were" family owned and operated". This really has no benefit to a radio listener.

If you feel that your company REALLY goes out of their way to help customers, then use specific examples in your radio advertising campaign. Don't tell the listener, show the listener. Otherwise this is just another meaninless fluff line that increases the chance of your radio commercial being tuned out.

Besides...didn't anyone watch the Sopranos. Isn't the mafia technically "family owned and operated"?

:)

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

30-Jun-09 10:00 AM

Per Inquiry Radio Advertising - Is It For Me?

noemail@radioloungeusa.com — Thu, 25 Jun 2009 16:00:00 GMT

Q: I read a lot about per inquiry radio advertising. How can I take advantage of it?

A: Per inquiry radio advertising is a great method of radio advertising - if you can get it. The concept behind PI advertising is that you get free airtime, in exchange for a percentage of sales of your product paid to the radio station. This sounds like a great idea, but taking advantage of PI radio advertising is not as easy as it sounds.

There are a few hurdles to overcome before you can launch a PI campaign.

Radio Station Inventory:

This is the limited inventory of on-air slots to place commercials. In today’s tough media climate, radio stations are pushed further and further with higher revenue expectations. Every dollars is squeezed out of every second of available commercial slots. Although it is entirely possible that your per inquiry radio advertising campaign COULD make the radio station a lot of money, often this is not a gamble that radio station managers are willing to bet their desk on. The station has a goal that it has to reach at the end of the month…period!

Now, you may get lucky and land some available airtime in the evenings, overnights or weekends when radio advertising demand is lower. But the reality is that many radio stations do not want to touch per inquiry advertising. Some will, and for those it is best to have a relationship with the station manager, or use a company that specializes in per inquiry advertising. (Note: for full disclosure, Radio Lounge is not a per inquiry radio advertising agency).

Your Inventory:

If you are lucky enough to get PI advertising from a station, you better hope to sell a lot. Radio stations that do work with PI usually require a minimum of 3000 – 5000 units to be sold. SO make sure you are in a position to sell that many units! Remember, that you are at the bottom of the pecking order for commercial airtime. You will almost always get bumped off a station’s schedule by paying spots, and added value spots given to large paying clients. The result is, you may only get a handful of commercials run during a week. Can just a few commercials drive 3000 – 5000 units? Also, remember that radio stations make (on average) about 20% of a sale in most PI agreements. Make sure your gross margins can handle 20% for advertising alone. Also, most stations require a product to be sold through fulfillment companies meeting certain criteria. This criteria varies between agreements.

There are a few other hurdles, but these two are the biggest to overcome. Radio advertising is still a powerful advertising vehicle, even if a per inquiry radio campaign is not available for you.

________________

M. Bruce Abbott is Creative Director and Partner of Radio Lounge, a radio advertising agency in Houston Texas.

If you are thinking about advertising on the radio, let the experienced radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio.

Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469.

Radio advertising works - and when done right, it can achieve powerful results.

25-Jun-09 11:00 AM

Radio Lounge Weekly Radio Advertising Tip - One Main Thought

noemail@radioloungeusa.com — Thu, 25 Jun 2009 15:45:00 GMT

One Main Thought

A radio listener will remember one main item from your radio commercial. What do you want that to be?

If you have done your homework (i.e. talking to your clients), the one main thought that you hope listeners will take away from your radio commercial will be the one most important reason (i.e. benefit) that will be gained by using your product or service.

Face it, the average person is bombarded by thousands of marketing messages every day. If your radio advertising was lucky enough to grab the listener's attention, you have a very short period of time to make a connection. So keep your message simple and focused. Don't go off in the weeds with extraneous information and every little attribute about your company, product, services, friendly staff, etc in your radio advertising campaign. Get to the point! The radio listener is only concerned with "what's in it for me"

Keep the commercial focused on the ONE thing the customer cares about.

Not sure what that is? Just ask your customers.

Until next week...
~B

25-Jun-09 10:45 AM

Radio Advertising Costs : How Much Should I Spend?

noemail@radioloungeusa.com — Thu, 05 Mar 2009 15:00:00 GMT

“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?”

Every day at Radio Lounge, we hear radio advertising questions such as these.

Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.

Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Media

For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. W

e will try to simplify the mystery of radio media buying as much as we can in this small amount of space.

A good radio advertising buy focuses on a few different things:

Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).

Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?

Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money

Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.

Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called “rankers”. This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.

Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.

Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?

Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*

*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.

Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
Expect to pay from $4000 to $8000 per week/per station for a top performing station.
Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
Expect to pay from $2000 to $5000 per week/per station for a top performing station.
Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
Expect to pay from $1000 to $3000 per week/per station for a top performing station.
Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)
Expect to pay from $800 to $2000 per week/per station for a top performing station.
Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
Expect to pay from $500 to $1500 per week/per station for a top performing station.

You may be saying, “Wow! That can be expensive”. Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.

Leftovers?

Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.

Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.

The Total Cost

You may be thinking, “So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!” That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, “How much money can you make off half a million potential targeted customers?” Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.

It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?

Launch Your Radio Advertising Campaign

You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.

Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.
Let Radio Lounge help you drive traffic with powerful radio advertising solutions.

5-Mar-09 9:00 AM

Radio Advertising Tip - Q1 Radio Advertising Prices

noemail@radioloungeusa.com — Thu, 19 Feb 2009 16:15:00 GMT

Thinking about radio advertising? Now is a great time to execute. Yes, the economy is in the toilet, but if you are in a position to advertise on the radio there are great deals to be had. Radio advertising is soft during the first quarter for radio stations anyway. And with the slow economy you have tremendous bargaining power to negotiate great radio advertising prices.. So go ahead. If you've been thinking about radio advertising...go for it! Need assistance? Want to get the best radio advertising prices possible? Give Radio Lounge a call. 1-866-4-AUDIO-9.

19-Feb-09 10:15 AM

Advertising On The Radio - Keep It Simple

noemail@radioloungeusa.com — Wed, 15 Oct 2008 13:00:00 GMT

Let’s say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info…oh yeah, paragraphs about who you are, what you do….the different services you provide, your product offerings…and the list goes on and on. Everything you believe a potential client would need or want to know about your business. Now you are interested in advertising on the radio.

Here’s a great radio advertising tip –

Don’t let your radio commercials end up like your brochure.

Advertising on the radio works best when it is simple and effective.

First…a given. If you are going to advertise on the radio. Make sure you have a product that has demand. In another article we discuss the topic of Direct Response Radio Advertising Mistakes: A Product No One Wants. With that said, lets move on to advertising on the radio assuming there is demand for your product or service.

Simplicity is the key to effective direct response radio advertising. Face it, when you are buying fifteen, thirty, even sixty seconds worth of radio advertising, you don’t have the time to create an audio brochure. Radio advertising is a powerful advertising medium, but can it work for you?

Yes it can. You just need to make sure your direct response radio advertising campaign is just that…DIRECT. When advertising on the radio, get right to the point. What is the problem your potential customers face? What is the solution? (Hopefully this is where you have inserted your company name). What benefit does your company provide that solves the problem? And most important of all…what would make me choose your company? Here is where the irresistible offer comes in. Direct response radio advertising is rooted in a foundation of “what’s in it for me”. Give me reason to call. A free offer…free sample…free estimate…deep discount…money back guarantee…whatever your feel is important to your potential customer. This offer helps “grease the skids” and provides a strong incentive to call or click.

And speaking of calls and clicks - If you are advertising on the radio, you must make your call to action clear, concise and memorable. In other words, if you are driving to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers. Vanity phone numbers provide sticking power in the listeners mind. What will you remember more – 1-800-I-ATE-A-BUG or 1-800-428-3228 (plus the extra useless digit)? You can use a combination of vanity numbers or words and number for tracking purposes. If you are directing your radio advertising campaign to a URL. Make sure it’s a simple domain name. No long URL’s with dashes and slashes and long strings of weird variables. Simple works better. And again, you can use a variety of simple domains for tracking. And make sure you mention your number or URL at least a couple of times throughout the radio commercial.

So what have you learned here?

When advertising on the radio, keep it simple. Get directly to the problem, the solution, the benefit, the irresistible offer, and the clear call to action. Keep this simple structure in mind, and your chances of success when advertising on the radio dramatically increase.

If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio.

Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469...but we would never say it like that on the radio J

Remember…Direct Response Radio Advertising Works - when done right, it can achieve powerful results.

marketing

15-Oct-08 8:00 AM

Radio Lounge Weekly Radio Advertising Tip - What Are Good Radio Commercials?

noemail@radioloungeusa.com — Thu, 21 Aug 2008 09:00:00 GMT

What Are Good Radio Commercials?

A Good Radio Spot is Not

Creative for the sake of being creative.
Is not designed to please copywriters, art directors, agency presidents, or even your client’s wife.
Is not designed to win awards.

A Good Radio Spot is

One that stresses a key benefit.
The main selling proposition.
A spot that arouses curiosity.
A spot that is customer focused, not client focused.
A spot that clearly differentiates the client from the competition.

“Why should I choose to do business with you over any and all other options available to me in your category?” ~ Dan Kennedy

A spot that identifies a problem.
A spot that provides a simple, single solution to that singular problem.
A spot that can offer valid credible proof that the product works.
A spot that calls the listener to respond.
Gives the listener easy access to do that.
And gives the listener a defined time to respond.

Until next week...when we show you why sometimes radio spots don't work...

~B

Radio Lounge Weekly Radio Advertising Tip - Use Colorful Words and Phrases

noemail@radioloungeusa.com — Thu, 14 Aug 2008 09:00:00 GMT

Use Colorful Words and Phrases

Stronger than horseradish!

The location was CBS Radio in Houston in the late 90's under the legendary Dickie Rosenfeld. Dickie was contemplating time delaying a live syndicated radio show. In one of the most brilliant PR moves seen in radio, the syndicated host whipped the Houston listeners up into a frenzy. Radio listeners locked up the phone lines and started appearing at the radio station. On the air it seemed as if the station was under attack. From the inside, it sure felt like it. Dickie eventually gave in to the pressure that afternoon and live on the air said You Win. No time delay. Then referred to the listeners as STRONGER THAN HORSERADISH!

You had to know Dickie to see how that SO fit his personality, and the phrase is so memorable because it's colorful and reflective of the person.

The same is true for your radio advertising.

The No-More-Sleeping-On-The-Couch Jewelry Sale this week at -
The Bounce-a-quarter-off-your-abs Super Signup at XYZ Fitness -

Use colorful words people will remember on a consistant basis. They command attention and evoke emotion.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

14-Aug-08 4:00 AM

Radio Lounge Weekly Radio Advertising Tip - The Difference Between Press Releases and Radio Commercials

noemail@radioloungeusa.com — Thu, 07 Aug 2008 09:00:00 GMT

The Difference Between Press Releases and Radio Commercials

Radio advertising (and all advertising for that matter) is based upon the idea that consumers buy wih emotion and justify with logic. Therefore, great commercials are able to tap in to the benefits and emotions of potential customers in a way that showcases the product (or service) making one's life better by purchasing.

A press release does not do this.

Why then do we see radio commercial scripts that are nothing more than edited down press releases? Some even so blatant with words like FOR IMMEDIATE RELEASE or CONTACT INFO that includes someone's specific name and phone number.

Press releases are a great marketing tool. They can communicate why something may be newsworthy to various media and can be great online for serach engine optimization. Radio advertising is no place for press releases.

Keep in mind, there is a big difference between communication of something newsworthy, and persuasion toward purchase. One is dry, logic oriented and fact filled, the other must be emotional, persuasive and build a desire to purchase.

Don't confuse the two when it comes to radio advertising. Have a professional copywriter work from the press release and tailor a script to create passionate, emotion driven benefits to the consumer from the dry details (and any customer info available).

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Back Up The Claims With Facts

noemail@radioloungeusa.com — Thu, 31 Jul 2008 09:00:00 GMT

Back Up The Claims With Facts

The greatest (product or service) buying experience anywhere.

It's a line heard over and over in radio commercials.

What makes this the greatest buying experience ever? How is this greatest buying experience different than the competitions greatest buying experience as heard in THEIR radio commercial?

Back up your statement with facts. For example, if you're a car dealership, your radio ad might talk about the finance manager that presents you with multiple options to choose from while you recline in a plush leather chair enjoying a complimentary chair message and snacking on catered dinner from the great restaurant next door.

I've never personally had THAT experience, but it is specifically defining what a great experience might be. Any competitor who uses the line as fluff better be prepared to upgrade their uncomfortable chairs, rude finance manager, and the overbearing smell of three hour old popcorn - or else find a different position.

What makes your experience great? Why is it better than your competition? Tell us about it!

Back it up with facts. Competitors will have to rethink, and customers will respond.

Until next week...
~B

Radio Advertising Campaign and Television Campaign from Moody Gardens on Galveston Island grant you a Magic Passport to Savings From Radio Lounge, Radio Advertising in Houston, TX.

noemail@radioloungeusa.com — Thu, 21 May 2009 17:00:00 GMT

Moody Gardens on Galveston Island has put Hurricane Ike behind them, and a summer full of fun ahead of them. And to kick off a great summer, Moody Gardens once again has worked with Radio Lounge for its radio advertising campaign. English and Spanish radio and television production for the new Magic Passport to Savings summer marketing campaign including the re-introduction of a jingle that caught a lot of attention a few years ago. Even just weeks past Hurricane Ike, Moody Gardens took a pro-active and very positive approach to saying, let’s get back on our feet as quickly as possible and give our visitors something even better than we had before. This latest broadcast campaign demonstrates that mantra with a new message that tells listeners and viewers to Believe in Magic, it’s here at Moody Gardens. The goal of the campaign is really re-capturing interest of families and visitors that might not know Moody Gardens is back and operating at its full potential, offering visitors...

Radio Advertising Agency Radio Lounge helps Houston YMCA Recruit for Summer Programs.

noemail@radioloungeusa.com — Mon, 06 Apr 2009 17:00:00 GMT

Summer vacation means keeping kids entertained. In Houston, the YMCA has always been trusted by parents to provide quality summer programs for kids of all ages. Houston YMCA once again turned to radio to get the word out to parents. The radio advertising campaign, produced by Radio Lounge, targets moms and dads to let them know that registration is open.

"This campaign will capture those still undecided about how their children will benefit most from the summer break." says Radio Lounge President/Partner Ray Schilens. "The radio campaign is also emphasizing how the YMCA can be a one-stop destination for families with the slogan “Do more together this summer”."

Radio Lounge Creative Director/Partner M. Bruce Abbott added, "A tough economy is making it more of a challenge to maintain positive growth for many recreational-type venues. Therefore, the YMCA needed a strong radio advertising campaign for recruiting".

The Houston YMCA tapped Radio Lounge to hyper-focus on Moms with a message about the core values of the “Y” combined with affordable solutions for kids and grownups to participate together in a safe setting. The kids are able to take advantage of summer camps, while the adults can take advantage of the YMCA’s adult programs.

"YMCA Houston has been a partner with Radio Lounge over the past couple of years with Radio Lounge creating and producing their broadcast campaigns." adds Schilens. "Their mission and their message is very timely and dovetails well into our current economic client. "

Radio Lounge tapped two distinctive Houston area female voice actors for the radio production parts. Two :30 second spots were developed to run as stand-alone :30’s, or be piggy-backed as a :60 spot. Several Houston stations are on the buy with the radio campaign is being supported by direct mail.

So if you've got little ones, and you live in the Houston area, visit the YMCA Houston website to sign up.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

Radio Advertising Campaign for Poolcenter.com Makes a Big Splash with Creative from Radio Lounge A Direct Response Radio Advertising Agency

noemail@radioloungeusa.com — Wed, 18 Mar 2009 16:00:00 GMT

Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.COM in a radio advertising campaign created and produced by Radio Lounge. Rob Cox, President of Pool Center.COM had worked with Radio Lounge last year on the original concept. “We really felt that they knew our customers, and the spot came off very nicely. It was a natural for us to return to Radio Lounge again this year to create another humorous outtake.” This round of creative is called “Squish” and will be airing in Sunbelt markets, with an offer to tune up your pool for spring.

“The concept behind the creative is so much fun”, replies Radio Lounge Creative Director and Partner M. Bruce Abbott , “first you hear a diving board, then the sound of SQUISH! Disgusting sounding…squishy…the sound effects just make you feel like you’ve landed SPLAT on this thick layer of sludge.” The commercial is perfect for PoolCenter.com, who targets pool owners with pool maintenance services.

An interesting sidebar, the ad runs only when the weather is 75 degrees or higher. With the help of Google Marketing, the spot uses a coupon code to track performance.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

Radio Station Advertising Just Part of the Mix - Radio Lounge Helps Sterling Bank celebrate 2008 AMA Houston Finance/Banking Marketer of the Year.

noemail@radioloungeusa.com — Wed, 11 Mar 2009 19:00:00 GMT

Radio Lounge was on hand to celebrate with the EVP, Graham Painter and the Sterling Bank marketing team, as Sterling Bank was awarded the top spot in the banking/financial category when The Houston Chapter of the American Marketing Association honored the top marketers of 2008 with an event March 2, 2009 at the Alley Theater. Overall, 176 firms were nominated. AMA-Houston members voted in the selection of the “Best of Category” winners.

Radio Lounge was tapped in 2008 for media buying services, and broadcast creative. “We are so excited for the team at Sterling Bank, comments Radio Lounge President and Partner Ray Schilens, “They are such a great client for Radio Lounge and overall great people to work with…honest (laughs).”

“In spite of tumultuous time for the banking and financial industry, Sterling Bank held their ground and grew their assets to more than five billion dollars” states Radio Lounge Creative Director and Partner M. Bruce Abbott, “we are proud to be associated with an organization like this”.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation

Radio Ad Campaign from Radio Lounge Launches Hospitality USA's Newest Baker St. Pub and Grill' Location in Boulder, CO with Fun Advertising on the Radio.

noemail@radioloungeusa.com — Wed, 04 Mar 2009 17:00:00 GMT

Pull up a stool and have a pint. When Hospitality USA was ready to expand Baker St. Pub and Grill with a new location in the Boulder, Colorado market, radio advertising was the media of choice to generate buzz and promote the new grand opening. With radio advertising costs at a recent low, now was a great time to take advantages of advertising on the radio. And what goes better with low radio advertising rates? A cold pint of ale? Maybe that too…but fun creative radio ads that drive traffic. As a strategic media partner with Hospitality USA over the past several years, Radio Lounge was the choice for, creative radio ad development, and production services. Headquartered in Houston, with Sherlock’s’ Pub and Baker St. Pub locations in Houston, Dallas/Ft. Worth, Austin, San Antonio, Oklahoma City, and Denver, Hospitality USA was poised to create the same kind of excitement in Boulder. The Boulder vibe is incredible; the spots reflect an energized messaged packaged in a cool,...

Sterling Bank Launches Radio Advertising Campaign with Creative and Media Buying from Radio Lounge

noemail@radioloungeusa.com — Wed, 28 Jan 2009 16:00:00 GMT

When Houston based Sterling Bank decided it wanted to use radio advertising to acquire new business customers, Radio Lounge was the choice for strategy, creative development, production and media buying services. Headquartered in Houston, with branches in Houston, Dallas/Ft. Worth, and San Antonio, Sterling Bank was poised to increase market share for 2009 in the always competitive area of business banking. With no connection to the Fannie Mae, Freddie Mac, or the sub-prime mortgage debacle, Sterling Bank wanted to get the word out – We are strong, and we are Texans focused on helping Texas businesses. When Sterling Bank decided to launch a media campaign, it chose the cost effective medium of radio advertising to get the word out. We could pinpoint target the business executive with radio, says Radio Lounge Creative Director and Partner M. Bruce Abbott. We were able to drill down the exact radio stations and dayparts that best reached these business owners and negotiate extremely...

CREATIVE SHOWCASE : RADIO LOUNGE CREATES LATEST RADIO CAMPAIGN FOR HAWTHORN

noemail@radioloungeusa.com — Mon, 21 Apr 2008 16:00:00 GMT

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

Wes Anderson's Fantastic Mr. Fox taps Radio Lounge for audio recording

noemail@radioloungeusa.com — Mon, 31 Mar 2008 19:00:00 GMT

For Immediate Release (March 31, 2008)

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009. Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios. Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris.

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy. Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London. Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally.

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

RADIO LOUNGE WRAPS UP PRODUCTION ON TWO NEW RADIO ADVERTISING CAMPAIGNS FOR THE HOUSTON YMCA

noemail@radioloungeusa.com — Wed, 02 Jan 2008 16:00:00 GMT

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Radio Lounge Produces The Latest Radio Advertising Campaign for The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 13 Dec 2007 19:00:00 GMT

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. We've brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

Radio Advertising Agency, Radio Marketing, Advertise On The Radio, Radio Advertising Costs, Rates, Prices.

Thu, 18 Jun 2009 20:46:32 GMT

Effective Radio Advertising Campaigns Welcome to the Radio Lounge. We are a radio advertising agency specializing in driving sales through our effective radio advertising campaigns. Over the past ten years, we have produced thousands of successful radio advertising campaigns. We know what works and what doesn’t work! From radio advertising strategy, to creative development, to pinpoint-targeted media placement, to innovative measurement technologies, Radio Lounge is the only company you need to call. When you want proven radio advertising results, we deliver! Come inside. Look around. Learn tips and tricks to advertising on the radio. See how much radio advertising costs in your city. Read our radio advertising articles. See how Radio Lounge can make your next radio advertising campaign a success. ...

Radio Advertising Radio Commercial Samples

Thu, 18 Jun 2009 20:45:10 GMT

Hear some of our latest radio advertising campaigns. Exclaim Marketing - MyTV Houston Texans - Youth Football Camp Sterling Bank - Everyday People Follow @radiolounge on follow me on Twitter

How Much Does Radio Advertising Cost In My City - Rates , Prices, (Continued)

Wed, 03 Jun 2009 22:42:16 GMT

Macon, GA Madison, WI Manchester, NH *** Mankato-New Ulm-St. Peter, MN Mason City, IA McAllen-Brownsville-Harlingen, TX Meadville-Franklin, PA Medford-Ashland, OR Melbourne-Titusville-Cocoa, FL Memphis, TN Merced, CA Meridian, MS Miami-Ft. Lauderdale-Hollywood, FL Middlesex-Somerset-Union, NJ*** Milwaukee-Racine, WI Minneapolis-St. Paul, MN Mobile, AL Modesto, CA Monmouth-Ocean, NJ* Monroe, LA Monterey-Salinas-Santa Cruz, CA Montgomery, AL Montpelier-Barre-Waterbury, VT Morgantown-Clarksburg-Fairmont, WV Morristown, NJ* Muncie-Marion, IN Muskegon, MI ...

How Much Does Radio Advertising Cost in My City? Find rates and prices here.

Wed, 03 Jun 2009 22:38:55 GMT

Abilene, TX Akron, OH Albany, GA Albany-Schenectady-Troy, NY Albuquerque, NM Alexandria, LA Allentown-Bethlehem, PA Altoona, PA Amarillo, TX Anchorage, AK Ann Arbor, MI Appleton-Oshkosh, WI Asheville, NC Atlanta, GA Atlantic City-Cape May, NJ Augusta, GA ...

How Much Does Radio Advertising Cost In My City - Rates , Prices, (Continued)

Wed, 03 Jun 2009 17:27:57 GMT

How Much Does Radio Advertising Cost in Youngstown-Warren, OH? - How to Budget Radio with Youngstown-Warren, OH Rates and Prices

Tue, 02 Jun 2009 22:07:48 GMT

Youngstown-Warren, OH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be how much does it cost? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Youngstown-Warren, OH is about $ 25.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives....

How Much Does Radio Advertising Cost in York, PA? - How to Budget Radio with York, PA Rates and Prices

Tue, 02 Jun 2009 22:07:22 GMT

York, PA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be how much does it cost? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in York, PA is about $ 54.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is this a branding campaign?...

How Much Does Radio Advertising Cost in Yakima, WA? - How to Budget Radio with Yakima, WA Rates and Prices

Tue, 02 Jun 2009 22:06:55 GMT

Yakima, WA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be how much does it cost? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Yakima, WA is about $ 16.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is this a branding...

How Much Does Radio Advertising Cost in Worcester, MA? - How to Budget Radio with Worcester, MA Rates and Prices

Tue, 02 Jun 2009 22:06:25 GMT

Worcester, MA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be how much does it cost? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Worcester, MA is about $ 58.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is this a branding...

How Much Does Radio Advertising Cost in Winchester, VA? - How to Budget Radio with Winchester, VA Rates and Prices

Tue, 02 Jun 2009 22:05:59 GMT

Winchester, VA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be how much does it cost? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Winchester, VA is about $ 24.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is this a...

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noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

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Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

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2006-06-07T19:00:00Z

Instructor: Fraley

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