Radio Lounge

Radio Lounge Weekly Radio Advertising Tip - Got Copycat?

noemail@radioloungeusa.com — Thu, 03 Jul 2008 09:00:00 GMT

Got Copycat? Be Original

Even though this is a radio advertising tip, this applies to all forms of advertising.

Be original! Don't rip off someone else's idea.

My inspiration for this tip is a billboard outside the dentist office around the corner from our studios (and I'm sure it's on a dentist's office near you too). The billboard says...

"Got Smile?"

I once read an article with creative guru Jeff Goodby (who's agency is the creative force behind the "Got Milk?" campaign). He said he really knew he had something special when he saw copycat versions of his slogan everywhere - especially the local adult bookstore near his home who's sign out front read "Got P-rn?"

The point here is to be original. If everyone else has "Your (insert industry here) solutions provider", create a slogan that's different. If you provide computer tech service, don't be "Your computer tech solutions provider", be Your "I know longer want to smash my computer with a hammer" company.

People appreciate originality...and remember your name easier.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

3-Jul-08 4:00 AM

Radio Lounge Weekly Radio Advertising Tip - Names in Radio Commercials

noemail@radioloungeusa.com — Thu, 26 Jun 2008 09:00:00 GMT

"Gee Bob, Is That Your Real Name? Why Yes Sue." - Names In Radio Commercials.

Unless the name ties in with the creative - such as a character like "Flawless Florence" or "Mile-A-Minute Molly" , or telling a funny story bout Uncle Louie - there's no reason to have dialogue in radio commercials that have names. You hear them all the time in those "two voice spots". Hey Bob...Yes Jane...of course Jill.

Just converse. Make it natural. Drop the needless names and get to the dialogue.

Until next time...
~B

Radio Lounge Weekly Radio Advertising Tip - The First Rule of Radio Advertising

noemail@radioloungeusa.com — Thu, 19 Jun 2008 09:00:00 GMT

The First Rule of Radio Advertising - "There Are No Rules"

Many advertisers have had success with radio advertising with a variety of radio commercials. There is no one style..no one formula.

Our point here, is that when we hear "the name must be in the first three seconds", or "the phone number must be mentioned at least three times", we have to say, oh really?

These are old school rules that do not guarantee success. Success comes from a great radio ad that makes a connection with a potential customer and builds up the desire to purchase...regardless of how many seconds into the spot the name is mentioned.

Oh, I'm sure we'll get disagreements on this one. But sometimes the best rules are those that are broken.

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - How Do You Talk To Your Mother?

noemail@radioloungeusa.com — Thu, 12 Jun 2008 09:00:00 GMT

How Do You Talk To Your Mother? - Use Real Language In Your Radio Commercials

We call it cliche "radio speak". It's the incredibly awkward script written for two voice talents that in no way represents how an actual conversation actually sounds, yet is punctuated with a just-so-happen-to-have-the-phone-number and peppered with bad acting (take breath here...)

Dialogue is one of the toughest things to write, even for the pros. You want your spots to sound real and authentic, yet still communicate the benefits of the product. This is where a professional copywriter comes in handy.

But say you don't have any of the Radio Lounge writers with you at that second :) Simply write the copy and read it out loud. The compare it to a conversation with your mother (provided you have civil conversations). Do they sound similar? They should. If not, rewrite and make it more natural.

Like your mother always said..."Natural radio copy, is believable radio copy"

:)

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - WII-FM

noemail@radioloungeusa.com — Thu, 05 Jun 2008 09:00:00 GMT

Everyone's Favorite Radio Station - WII-FM (What's In It For Me"

Me, me, me..all about me. Many radio commercials are just that. "We do this" and "we do that". "We provide this" and "we provide that". "We offer this"and "we offer that." In your radio commercial, you are the star..the focus. One problem with this.

Listeners don't really care.

The listener's world is me, me, me. in otherwords...My needs..my wants.

So make sure your radio ad is less about you, and more about the listener. It's been used a zillion times, but the phrase "what's in it for me' is SO important. So instead of me, me, me, think about you, you, you. What about my company/product/service satisfies YOUR needs and YOUR wants.

Keep in mind, your ad is for THEM, not you.

And as always...need information...just ask your customers.

Until next week...
~B

Radio Lounge Radio Cliche of The Month - Friendly Knowledgeable Staff

noemail@radioloungeusa.com — Thu, 29 May 2008 09:00:00 GMT

Radio Cliche of The Month - Friendly Knowledgeable Staff I would expect them to be friendly and knowledgeable if they are working in a business that deals with customers. This should not be benefit but a given. Thats like saying we have a front door thats not locked or something as crazy. The truth is, you can say friendly staff all you want in your commercials, but there are personalities out there working with customers that...well...shouldnt be working with customers. I see the same person every week checking out at a store near my home. I bring my items to the register, and he says not a word. He rings me up. And gives me my total. Week in...week out. No conversation...no eye contact...no personality. I bring this up because of the billboard down the road that actually says on it friendly, knowledgeable staff. Heres a solution. Unless the staff makes a huge difference in the sale - dont bring them up. If theres a special reason the staff needs to be promoted, then...

29-May-08 4:00 AM

Radio Lounge Weekly Radio Advertising Tip - Give It A Name

noemail@radioloungeusa.com — Thu, 22 May 2008 16:00:00 GMT

Give It A Name.

Recently we told you about pharma-marketing companies creating new "syndromes" in order to create demand for their products. Here is a different approach to using names to enhance value.

People like to get value - to really get a lot for what they pay for. Here's something you might try in your radio advertising (or all advertising for that matter). Create a special name for your product or service.

Great marketers learned long ago, that using phrases such as "premium", "signature", "flagship","platinum", etc. created more of a mystic surronding everyday products (and generally allowed for higher prices). Do you just want ground beef, or do you want to spring a few extra dollars for "Signature Cut" beef?

Do you have a product or service that you can spruce up. Maybe create the "platinum" carpet cleaning service, or the "Exclusive Collection" of products. Add some little extras to make the service/product special - special packaging, additional free services, etc.

Then promote it. Make sure everyone knows about it through great radio advertising...and be sure to use the Radio Lounge Platinum Signature Premium Exclusive Radio Commercials to do it :)

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Make Up A New Memorable Phrase

noemail@radioloungeusa.com — Thu, 15 May 2008 09:00:00 GMT

Make Up A New Memorable Phrase.

Irritable Bowel Syndrome. Ohh. Sounds painful. Guess who was the first to diagnose this? AN AD AGENCY!!!

In the world of pharma-advertising, there are marketing companies out there that are developing new phrases for their clients. The idea, is that the phrases become so burned into the general public's mind that they actually become part of the medical jargon. Everything from "chronic dry eye" to "restless leg syndrome". Does anyone remember "halitosis"?

Why not do the same thing with your product or service. Oh, I don't know...maybe a florist can promote "natural aroma-couples-therapy" for guys getting out of trouble with flowers. Or maybe a furniture store has the answer for "mattress-depreciation".

All kidding aside...with enough creativity you might be able to make your product or service associated with some syndrome.

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Tell A Compelling Story

noemail@radioloungeusa.com — Thu, 08 May 2008 09:00:00 GMT

Tell A Story.

People love stories. That's why we watch TV. That's why we read novels. Stories draw us in. Stories teach us something about people, places or things that we never knew before.

Does your business have a story to tell?

Instead of using generic sales copy, tell a story. Stories can comunicate benefits in a powerful way.

Here's a great example we had a while back. We were creating radio commercials for an Italian restaurant. The owner wanted to have the generic radio-speak in the spot - great atmosphere, delicious food, blah blah blah. We asked him what makes the restaurant so great - best we could get was that the recipes are "authentic". OK...we hear "authentic" a lot in restaurant commercials.

Later in the conversation is happened to come up that the owner of the restaurant had found an old wooden box buried in his great-grandmothers home after she had passed away. The box was filled with old Italian recipes that he has kept and used for the restaurant.

SCORE!!!!!!!!!

So, we told the story of the box, and the recipes. We were able to truly communicate what "authentic" truly was. And the spots were extremely successful.

What's your story?

Until next week....
~B

Radio Lounge Radio Cliche of the Month - Conveniently Located

noemail@radioloungeusa.com — Thu, 01 May 2008 09:00:00 GMT

Cliche of The Month - "Conveniently Located"

Don't go there! Even if your location is at the end of my driveway, it is not convenient for someone across town. The northside location is not convenient for the south side. The west side location is not convenient to the east side. And there are no such things as multiple convenient locations.

If you have eight locations, say you have eight locations...but drop the word "covenient"

This is a cliche fluff line and a waste of valuable radio commercial real estate.

Until next week...
~B

Radio Lounges Bryon Beaubien Competes in AOL/AIM Rebranding

noemail@radioloungeusa.com — Mon, 28 Apr 2008 19:00:00 GMT

Houston, TX - April 28, 2008 Radio Lounges Bryon Beaubien was part of the University of Houston team that competed regionally in a re-branding competition for AOL/AIM in Dallas on earlier this month. Beaubien was tapped as creative director of the team that was given the task of re-branding AOLs AIM feature to position it to be more competitive in the social networking arena, much like My Space and Facebook. The University of Houston Communications program driven by U of H professors Bob Culpepper, Larry Kelly and Rosario Laudicina, also involved agency pitches from a number of other national universities, says RADIO LOUNGE President Ray Schilens. Those competing presented their pitch on the AIM in an effort tie the benefits of AIM together in a targeted package that related to a younger demographic with a full re-branding, marketing and advertising campaign. In addition to attending U of H in his senior year Beaubien has also interned and worked part-time at Radio...

CREATIVE SHOWCASE : RADIO LOUNGE CREATES LATEST RADIO CAMPAIGN FOR HAWTHORN

noemail@radioloungeusa.com — Mon, 21 Apr 2008 16:00:00 GMT

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

Wes Anderson's Fantastic Mr. Fox taps Radio Lounge for audio recording

noemail@radioloungeusa.com — Mon, 31 Mar 2008 19:00:00 GMT

For Immediate Release (March 31, 2008)

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009. Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios. Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris.

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy. Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London. Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally.

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

RADIO LOUNGE WRAPS UP PRODUCTION ON TWO NEW RADIO ADVERTISING CAMPAIGNS FOR THE HOUSTON YMCA

noemail@radioloungeusa.com — Wed, 02 Jan 2008 16:00:00 GMT

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Radio Lounge Produces The Latest Radio Advertising Campaign for The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 13 Dec 2007 19:00:00 GMT

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. Weve brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE

noemail@radioloungeusa.com — Mon, 24 Sep 2007 21:00:00 GMT

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE Sugar Land, TX – When Moody Gardens Festival of Lights opens for its sixth season on November 17th, it will dazzle visitors with a new sound system filling all areas of the property with holiday ambiance and music to compliment the popular Festival of Lights event. A comprehensive multi-channel digital audio system will be permanently installed to highlight all display areas, including the park entrance and visitors center outdoor areas with a variety of themed audio experiences. The park will also add more lights and displays this year, to further enhance Festival of Lights, one of the area’s favorite holiday destinations. Moody Gardens General Manager John Zendt noted that after five successful Festival of Lights seasons, it was time to create a next level experience for Moody Gardens visitors. Festival of Lights now has the added wow. Literally, hundreds of speakers will...

PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE

noemail@radioloungeusa.com — Tue, 07 Aug 2007 13:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com For Immediate Release (August 1, 2007) PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE The 30th annual PRISM Awards, held at the Hobby Center for the Performing Arts, recognizes product, people, and promotion in Houston’s home building industry and covers events, marketing campaigns, sales brochures, websites, print, outdoor, direct mail and radio and television commercials. The winning radio campaign created, written and produced by RADIO LOUNGE for Cheryl Boe and Lynn Stewart of Boe Creative Services www.boecretive.com and Christine Draughn of Friendswood Development’s Fairfield community, www.visitfairfield.com used local music celebrity Kyle Hutton with a series of family themed radio spots targeting this fast growing Northwest Houston community. RADIO LOUNGE has worked with Boe Creative for the...

Radio Lounge teams up again with The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.15.06

RADIO LOUNGE dropped by the Houston Texans training camp last week to grab on-location audio from Matt Schaub and DeMeco Ryans for The Texans upcoming television campaign being created and produced by Freed Advertising. Creative Director Dallas Baker coordinated recording sessions along with Freed Advertising account executive Wendy Rosner. RADIO LOUNGE has also completed production on the initial “I’m a Texan” radio campaign for Freed. This is the second season The Texans have chosen Freed Advertising to develop and direct their marketing efforts.

Radio Lounge and Google Work Together for Radio Advertisers

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.21.07

Google and RADIO LOUNGE continue to build an incredible creative experience for their Google Marketplace radio advertising clients nationwide. Broadcast audio for real estate, travel and entertainment, financial, technology, and services are a few of the categories RADIO LOUNGE has delivered spot production to Google Ad Marketplace clients over the past few months. Feedback from Google clients is that RADIO LOUNGE is providing high-end solutions from copywriting, talent selection, production and delivery of the finished product. Google Marketplace clients also commented that the full-service aspect of RADIO LOUNGE services, and all-inclusive pricing, makes it easier to get exactly the kinds of radio spots they are looking for.

Radio Production Session with Actor Richard Thomas

noemail@radioloungeusa.com — Thu, 01 Mar 2007 17:15:00 GMT

What happens when one angry man gets together with five happy campers? Great radio ad’s get created. Actor, producer, director Richard Thomas dropped by the RADIO LOUNGE for a voiceover session for BB&T Bank and represented by ad agency Rockett Burkhead Winslow out of Raleigh. Thomas was in Houston for the Roundabout Theater Broadway touring production of Twelve Angry Men. Pictured l-r are; Herb Campbell – Producer/RBW Advertising, Amber Frasketi-Account Executive/RBW, Natalie Gilham-BB&T Marketing Director , Richard Thomas, Mike Allen –Creative Director & Copywriter/RBW and M. Bruce Abbott - RADIO LOUNGE Creative Director/Partner.

Mon, 09 Jun 2008 20:14:09 GMT

Radio Lounge Commericals for Radio Stations Feel The Love: How Clear Channel Earned 24X ROI Our eight station cluster is currently generating almost 35% of our revenues selling shorter length commercials (:30’s /:15’s) Partnering with RADIO LOUNGE has made all the difference. (more...) Radio Lounge Radio Ad Production for Ad Agencies Feel The Love: No Nickel and Dime Attitude Raise Your Expectations: Agencies love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to make you look good for your clients in everyway possible. (more...) Radio Lounge e-Learning , CBT and Multimedia Audio Services Feel The Love: Speaking Your e-Language For a limited time get FREE music and sound effects when you use Radio Lounge narration services for your next e-learning, CBT, multimedia or online project. A $500+...

Fri, 02 May 2008 20:14:06 GMT

Client: Conoco
Agency: Freed
Producer: Dallas Baker
Editor/Color/FX: Donald P. Sattler
Director: Evertt Gorel
Production: SouthCoast Film and Video
Audio: Radio Lounge

Radio Lounge Sound to Picture

Fri, 02 May 2008 17:21:06 GMT

There are lots of audio production houses out there...What makes RADIO LOUNGE unique? Reduce production costs with our no-nonsense straight forward approach we take when it comes to sound to picture. If youve ever used a production house to find those little items add up on the final bill, youll be pleased here. We call it our No Nickel and Dime Attitude. Its just one flat rate on audio. NO charges for archival...NO charges for the first five dubs...NO needle drop charges for in-house music cuts or sound effects (it doesnt matter how many you need)...NO charge for sending your commercial via MP3 delivery. NO cocky attitudes here. In fact, our customners rave about that great friendly feeling they get working with RADIO LOUNGE. We like to call it The LOVE :) Its a simple philosophy that gives you high quality, major market production, with a lot less hassle. Client: Conoco Agency: Freed Producer: Dallas Baker Editor/Color/FX: Donald P. Sattler Director: Evertt...

Radio Lounge Commericals for Radio Stations

Fri, 25 Apr 2008 21:28:22 GMT

Clear Channel Houston hired RADIO LOUNGE to help execute it’s Less Is More initiative, converting clients from :60 advertisers to :30’s, and to help gain new accounts, and retain challenging accounts. The result…twenty four times the return on investment in the first six months. Contact RADIO LOUNGE at 281.494.4680 to find out how your station can boost sales today, no matter what market you are in. Clear Channel’s clutter reduction initiative, Less Is More, has been innovative, yet challenging. Convincing advertisers of breaking the habit of running: 60 commercials has been no easy task. Developing a partnership with RADIO LOUNGE has allowed Clear Channel Houston to lead the way in selling shorter length commercials. Our eight station cluster is currently generating almost 35% of our revenues selling shorter length commercials (:30’s /:15’s) Partnering with RADIO LOUNGE has made all the difference. - Enjoyable and professional partnership!!! ...

Radio Advertising Services for Direct Advertisers

Wed, 23 Apr 2008 19:02:51 GMT

Expect More: Direct Advertisers love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to maximize your radio advertising budget by creating attention grabbing radio spots that stand out. RADIO LOUNGE has a strong reputation for reliability, creativity, and promptness. Services include: Strategic radio advertising consulting Concept development/copywriting Full digital multitrack production services, including editing, mastering and distribution. Infinite pool of voice talent (prices vary). Fresh music and sound effects libraries Our philosophy: Awareness doesn’t happen without attention first, avoid sounding like a radio spot with announcer speak and clichés, stick to a singular focus, and always remember the dog and the pill. Why we’re successful: We merge our decades of radio experience, with a fresh branding agency mindset, to create a higher level of radio commercial....

Radio Advertising Services for Advertising Agencies

Wed, 23 Apr 2008 18:36:11 GMT

RADIO LOUNGE has been a favorite for ad agencies to work with over the years. You expect quality production and strong creativity from your radio advertising. We provide that…that’s a given. If we don’t provide that, we wouldn’t stay in business very long. So what makes RADIO LOUNGE beneficial to work with? Raise Your Expectations: Agencies love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to make you look good for your clients in everyway possible. RADIO LOUNGE has a strong reputation for reliability, creativity, and promptness. Listen to what some of our clients say about us. No Nickel and Dime Pricing: Reduce radio advertising costs with our popular No Nickel and Dime Pricing. Its just one flat rate on audio. NO charges for archival...NO charges for the first five dubs...NO needle drop charges for in-house music cuts or sound effects (it doesnt matter how many you need)...NO charge for sending your...

RADIO LOUNGE Founders

Fri, 15 Feb 2008 20:13:54 GMT

Ray Schilens President/Partner rschilens@radioloungeusa.com 281.494.4680 Rays Voice Demo When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of...

SHAMELESS QUOTE OF THE WEEK - RADIO AD PRODUCTION CLIENTS

Thu, 13 Dec 2007 21:09:32 GMT

"They care about the customer...classy, talented, customer focused, quick turnaround, the highest ethical standards, nice guys to work with...overall the finest people" - Patrick Guerra, The Guerra Group

To read more testimonials, click here.

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8 Steps to Effective Radio Advertising

Mon, 22 Oct 2007 13:08:10 GMT

GET YOUR FREE DOWNLOAD HERE! ...and save BIG BUCKS by getting the most from your radio advertising costs! Wondering how to best take advantage of radio advertising? Check out these 8 steps to help you get the best results from advertising in radio. Part of the Radio Advertising 101 e-book series. 5% of radio commercials are memorably good. 5% are memorably bad. 90% are just unmemorable. The first step to increased sales is increased awareness. Your radio advertising campaign needs to stand out and sell your message at the same time. From: M. Bruce Abbott Creative Director/Radio Lounge Dear potential radio advertising client: Why am I giving away these effective radio advertising secrets? Well, the truth is that these are not secrets at all. Radio advertising has been a powerful medium for a long time. There are so many advantages to radio advertising - low radio ad costs, flexibility,...

CREATE MARKETING BUZZ WITH PROFESSIONAL PODCASTS

Tue, 09 Oct 2007 00:59:04 GMT

Podcasting is great way for your customers to learn about you on their terms. Just make sure what they hear is in line with your brand image. Hear a few samples The Advertising Show (edited) Radio Lounge Podcast about...podcasting! Obtain a FREE REPORT detailing how professionally produced podcasts can benefit your business. Inside you will discover... What podcasting is and how it works. How podcasting can benefit you. Why create professionally produced podcasts versus doing it yourself. Podcasting ideas your business can use. Enter your first name, last name, and email...

Lorem ipsum survey

noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

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Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

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2006-06-07T19:00:00Z

Instructor: Fraley

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