Radio Lounge RSS Feed

Valentine's Day Radio Advertising - Think Value

noemail@radioloungeusa.com — Wed, 03 Feb 2010 16:00:00 GMT

Local radio advertisers can take a cue from national chains this Valentine’s Day; consumers are looking for a bargain. Stuart Elliott, in the New York Times says we’ve turned into savers rather than spenders, especially coming off Christmas. So what does that say about your Valentine’s Day offerings. If you’re a spa, or service oriented business, you’d better design a promotion that gives your customers more. When you’re competing against retail giants like Target’s “weekly wow” candies, or Martha Stewarts discounts on flowers, you’ve got to present a better value. Check out the article “Cheap Sentiments Apply This Valentine’s Day”. What can you do differently this year. Send us your ideas.

3-Feb-10 10:00 AM

Radio Advertising: Is Your Product or Service the “Real” Deal, Be Careful What You Say

noemail@radioloungeusa.com — Tue, 12 Jan 2010 16:00:00 GMT

One of Coke’s jingles sang, “It’s the real thing”, Canada Dry ginger ale is made with “real” ginger. Not a big deal, yeah it is, according to how our current administration sees things. According to the article “Can Marketers Back Up Real Claims", appearing in Advertising Age, written by Emily Bryson York, the Obama administration just might come calling, if you decide that you’re the “real deal”. The word “real” is powerful, and used by many marketers. So what do you think, has our government crossed the line, or is it a good thing for consumers?

12-Jan-10 10:00 AM

What to Watch For in 2010

noemail@radioloungeusa.com — Fri, 08 Jan 2010 16:00:00 GMT

Radio is hailing the new year as a time of getting back to business, and back to the way it used to be, and we also believe that it’s time to challenge the way you see advertising, specifically radio advertising as a part of your media mix. For the past two years we’ve seen many businesses either cut ad budgets completely or dramatically reduce their ad spends. For those of you who decided that a positive media presence was important, congratulations, you have now out-paced your competition for the moment. 2010 promises to be an exciting year of change. Spend wisely though, and make sure your advertising agency has tapped all of the best channels for both traditional and non-traditional media. The piece that accompanies this article is a worthwhile read. It’s called “100 things to watch in 2010” written by Ann Handley, Chief Content Officer for MarketingProfs. Would love to hear your comments as well.

8-Jan-10 10:00 AM

Radio Advertising and 2010 Consumer Trends

noemail@radioloungeusa.com — Wed, 06 Jan 2010 16:00:00 GMT

Okay, as an advertiser wouldn’t you just love to map out 2010 with just enough budget to make the bottom line healthy, and be able to deliver your product or service message to best satisfy everyone who wanted it? Or, maybe morph your product or service into a refined package that better address the need. The article “10 Essential Consumer Trends for 2010” really does a great job of looking at a variety of consumer behaviors and beliefs (some risqué). Needless to say, in 2010 you will be challenged to be more transparent, as consumers will perform much deeper evaluations before they buy, and you on the other hand will have the chance to drive your advertising to a more specific target as your consumers personal profiles become even more valuable as a mining tool. This piece from www.trendwatching.com might be a nice bit of information to add to your advertising arsenal. Check it out and let us know what you think.

6-Jan-10 10:00 AM

Advertising, the Mad Men and Mad Women

noemail@radioloungeusa.com — Thu, 17 Dec 2009 15:00:00 GMT

An article worth stopping what you are doing just to get a glimpse into the real world of 1960’s advertising. With names like George Lois and Joy Golden, take a few minutes to get her perspective on what it was really like on the creative side of an advertising agency. The BBC documentary called “Selling The Sixties” is a great read and includes some cool video clips. Enjoy the feature called “Pioneering Ad Woman on Selling the Sixties”.

17-Dec-09 9:00 AM

2010 Trends for Small Businesses

noemail@radioloungeusa.com — Mon, 14 Dec 2009 15:00:00 GMT

John Jantsch is one of our favorite marketing guys. His “Duct Tape Marketing” material is a must have for small business. His article “ 5 Trends That Will Shape Small Business in 2010” is worth reviewing. And this is a must read for those of you who are afraid, confused, in denial, or generally are ignoring the social media aspects of advertising. In our radio advertising campaigns we always suggest introducing an element of social media into the creative. It makes your advertising campaign measureable and actively connects to your potential customers. If your competition discovers the benefits before you do, they win. So, are you building an aspect of social media into your radio advertising? And how is it working? Let us know.

14-Dec-09 9:00 AM

Radio Advertising in 2010

noemail@radioloungeusa.com — Wed, 09 Dec 2009 21:00:00 GMT

One of our favorite ad guys, Walter Hammock, always signs his emails with a quote from Henry Ford, and it reads, “a man who stops advertising to save money, is like a man who stops a clock to save time”. Well guess what, lots of folks were guilty as charged in 2009, and it makes me wonder why. Some of our clients went full steam ahead, other’s adjusted their radio ad budgets and others, kind of vaporized. In the article “Report: Radio Expected to End 2010 on an Upbeat Note”, those who did battle the economy with smarter marketing will no doubt be far ahead of those who got scared. The story, in Media Daily News, by Erik Sass, has some positive news for radio advertising as we close out the year. How do you think radio can help itself in this re-building process?

9-Dec-09 3:00 PM

Radio Advertising On The Rise?

noemail@radioloungeusa.com — Wed, 11 Nov 2009 14:00:00 GMT

Still hiding under a rock, wondering if the economy will come back this holiday season. Chances are that if you hesitate, you will be last on your customers list.

From K-Mart to Wal-Mart, Home Depot to Lowes, ad spending is up this holiday season and that means those who hesitate will lose. It doesn’t matter if you are a big box store or a small retailer, don’t let your competition beat you to the punch. According to an article called Some Retailers Bulking Up on Ad Spending This Holiday Season, written by Suzanne Vranica and posted in The Wall Street Journal, there is 810 billion in ad spending expected this year. Want your share…go advertise it. Radio is a powerful place to start.

How do you see your holiday advertising unfolding (or that of your clients)?

We would love to hear your comments below.

11-Nov-09 8:00 AM

Radio Advertising Dialect : 2010 or 20-10?

noemail@radioloungeusa.com — Fri, 06 Nov 2009 14:00:00 GMT

If we didn’t already have enough options on our plate as to how to relate to radio listeners, we have yet another. We had this issue come up with a session for the Houston Texans. How do you “say” the year 2010. Is it “two thousand ten”, or “two thousand and ten”, or “twenty ten”. Silly question, but the same issue was written about in The New York Times. The article “Naming 2010”, written by Stuart Elliott, titled “2010 to Come in Plain and Fancy Versions” as car dealers flip a coin to see how to best convey the new year to come. Take a look at the article and then we have a favor to ask of you. How would you say it? Let us know. Really, what would you say, and why?

6-Nov-09 8:00 AM

Kohl's Increases Advertising, Including Radio

noemail@radioloungeusa.com — Wed, 04 Nov 2009 14:00:00 GMT

As a business owner, anticipating a rebound, or just waiting to see what your competition does might be a mistake. Kohl’s is a good example of taking advantage of an opportunity to spend sensibly, and react quickly. In the article from Advertising Age “Kohl’s Increases Ad Spending to Woo Holiday Shoppers”, written by Natalie Zmuda, Kohl’s is beefing up its advertising budget and radio is one of the benefactors. Very smart, because at a time when radio is feeling the sting of a down economy, advertisers are able to grab up a bunch of media at prices many would be surprised to get, especially in this fourth quarter. Kohl’s may not be your direct competition, but your competitors might be gearing up, and those who get the word out first are usually the winners. Are you in a position to take that chance?

4-Nov-09 8:00 AM

Radio Advertising Gets the Word Out for the Waste Not Want Not Foundation

noemail@radioloungeusa.com — Thu, 04 Feb 2010 15:00:00 GMT

Radio Lounge, selected by Forsythe and Butler, produces the new radio advertising campaign for Waste Not Want Not: a Maui based non-profit organization that provides the island’s hungry and less fortunate with healthful and nutritious fruit that would otherwise go to waste. To date, the organization has collected over 19 tons of fruit that has fallen from trees. Seniors on the island, and the Maui Food Bank, are beneficiaries of the program that also provides low income communities with the fruit at no charge. www.fruitpickup.com The Pacific Radio Group and other stations in the area have committed their support to the Public Service Campaign
.
Radio Lounge has consistently worked with Forsythe and Butler to create and produce several advertising projects over the past several years. Brad Forsythe, the agency’s President and Executive Creative Director says, “We wanted a professionally executed announcement that would not sound like your typical PSA radio spot. And we knew we could count on the support from our friends at Radio Lounge. It’s gratifying to provide marketing assistance to help the community support organizations and the people of Maui. The tourism downturn has had a negative impact Island wide and we’re happy to contribute our small part to help.” http://www.forsythebutler.com

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Lounge Partners With Taylor Morrison Homes and Disney for National Radio Advertising Campaign

noemail@radioloungeusa.com — Fri, 22 Jan 2010 14:00:00 GMT

A national radio advertising campaign created and produced by Radio Lounge is being used to drive web and neighborhood traffic to Taylor-Morrison communities from Florida to California. The Taylor-Morrison Dream Home Giveaway is tied to Disneyland® Resort, Microsoft and HP, offering additional prizes and contest incentives.

Taylor Morrison is the official builder of the dream home at INNOVENTIONS in Disneyland® Park. Taylor-Morrison came to Radio Lounge on a referral from Clear Channel’s Jeff Malone in Houston. Radio Lounge has created and produced both :30 and :60 radio spots that will be tagged locally in various markets with additional incentives.

Taylor Morrison is now one of the largest home builders in the United States, with more than 280 Taylor Morrison communities currently under construction. For more information regarding the Taylor Morrison 2010 Dream Home Giveaway, please visit www.WintheDreamHome.com.

Listen to the radio commercial here:

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Lounge Produces Radio Advertising for Prudential Gary Greene

noemail@radioloungeusa.com — Thu, 07 Jan 2010 15:00:00 GMT

An opportunity that presents itself to real estate companies is that the home buying/selling industry is on the rebound again and by making the recruitment of the best talent a priority would certainly give companies an advantage. One Houston based company, Prudential-Gary Greene, felt that its radio marketing objectives would be accomplished both efficiently and effectively through Radio Lounge. Working with Clear Channel Account Executive Denise Partridge, the ideal results of Prudential-Gary Greene’s 2010 radio advertising campaign are: 1) to drive web traffic to its real estate simulator and; 2) to act as a branding campaign for Prudential-Gary Greene. The real estate simulator is a platform that aims to attract new agents that are both interested and qualified in pursuing a career in real estate. Regarding the branding aspect of the campaign, Prudential-Gary Greene wants to position itself as the #1 Houston association of realtors MLS broker. Being one the oldest and top...

It's Almost Here - Media Expo 2009 Tomorrow in Houston / Woodlands

noemail@radioloungeusa.com — Wed, 14 Oct 2009 16:30:00 GMT

It's almost time... Media EXPO ’09 is this Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center. Consider how an hour or two spent with Houston’s leading media companies can help get your business to the next level in 2010. For instance... Do you know how affordable broadcast advertising is? Are you aware combined newspaper online and print readership grew by over 8% in the U.S. in 2008? What is the best way to market your website and does it involve social media? Do public relations firms help small businesses? What's the difference between advertising and marketing? What the heck is psychographics and Dot Boom? What impact can Variable Data Printing have on new sales? Where's your market share? This Thursday only, we've assembled a roster of thought leaders and exhibitors from the Houston media scene that will help your business grow. To view the complete roster of presenters, workshop schedules...

Radio Lounge to Present Radio Advertising Workshop at MediaExpo October 15th in Houston (Woodlands)

noemail@radioloungeusa.com — Mon, 05 Oct 2009 19:00:00 GMT

Radio Lounge is proud to be a part of this exciting event on October 15th. Here is a letter from Tom Carrese that shares more info about Houston's Media Expo '09. I’m writing to invite you to join us and other Houston businesses at Media EXPO ’09, on a day decision makers are strategizing their 2010 advertising and marketing plans. If you’re in business to win and not just in business to last, this economy offers everything you need to succeed: Better negotiating positions as a buyer; more talent looking for opportunity; new products able to launch in a less crowded marketplace; market share ripe for the taking. If you're passionate about what you do and have built a team that can carry out the mission, this economic slump is yours to defeat and your place in the market can be solidified. Media EXPO '09 is on Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center and we’re partnering with some truly exceptional organizations. 50 exhibitors...

Marketing Interns Wanted at Radio Lounge

noemail@radioloungeusa.com — Tue, 11 Aug 2009 20:00:00 GMT

Radio Lounge, a radio advertising agency located in Houston, TX (Sugar Land), has openings in its intern program for marketing interns. We are looking for personable, organized, reliable, self motivating and creative problem solvers who can think on their feet…and have an insatiable desire to become future marketing dynamos! About these internships Marketing interns will be responsible for helping execute Radio Lounge marketing initiatives. These include (but are not limited to) social media marketing, lead generation, market research, article creation and submission, social bookmarking, press releases, web marketing, newsletter generation, and more. Social media experience, knowledge of HTML and basic video production experience is a plus. Marketing interns will work to support Radio Lounge’s current marketing efforts, organize task executions, and contribute to the overall sales and marketing effort of the company. Past interns have also been known to participate in client...

Radio Advertising Campaign and Television Campaign from Moody Gardens on Galveston Island grant you a Magic Passport to Savings From Radio Lounge, Radio Advertising in Houston, TX.

noemail@radioloungeusa.com — Thu, 21 May 2009 17:00:00 GMT

Moody Gardens on Galveston Island has put Hurricane Ike behind them, and a summer full of fun ahead of them. And to kick off a great summer, Moody Gardens once again has worked with Radio Lounge for its radio advertising campaign. English and Spanish radio and television production for the new Magic Passport to Savings summer marketing campaign including the re-introduction of a jingle that caught a lot of attention a few years ago. Even just weeks past Hurricane Ike, Moody Gardens took a pro-active and very positive approach to saying, let’s get back on our feet as quickly as possible and give our visitors something even better than we had before. This latest broadcast campaign demonstrates that mantra with a new message that tells listeners and viewers to Believe in Magic, it’s here at Moody Gardens. The goal of the campaign is really re-capturing interest of families and visitors that might not know Moody Gardens is back and operating at its full potential, offering visitors...

Radio Advertising Agency Radio Lounge helps Houston YMCA Recruit for Summer Programs.

noemail@radioloungeusa.com — Mon, 06 Apr 2009 17:00:00 GMT

Summer vacation means keeping kids entertained. In Houston, the YMCA has always been trusted by parents to provide quality summer programs for kids of all ages. Houston YMCA once again turned to radio to get the word out to parents. The radio advertising campaign, produced by Radio Lounge, targets moms and dads to let them know that registration is open.

"This campaign will capture those still undecided about how their children will benefit most from the summer break." says Radio Lounge President/Partner Ray Schilens. "The radio campaign is also emphasizing how the YMCA can be a one-stop destination for families with the slogan “Do more together this summer”."

Radio Lounge Creative Director/Partner M. Bruce Abbott added, "A tough economy is making it more of a challenge to maintain positive growth for many recreational-type venues. Therefore, the YMCA needed a strong radio advertising campaign for recruiting".

The Houston YMCA tapped Radio Lounge to hyper-focus on Moms with a message about the core values of the “Y” combined with affordable solutions for kids and grownups to participate together in a safe setting. The kids are able to take advantage of summer camps, while the adults can take advantage of the YMCA’s adult programs.

"YMCA Houston has been a partner with Radio Lounge over the past couple of years with Radio Lounge creating and producing their broadcast campaigns." adds Schilens. "Their mission and their message is very timely and dovetails well into our current economic client. "

Radio Lounge tapped two distinctive Houston area female voice actors for the radio production parts. Two :30 second spots were developed to run as stand-alone :30’s, or be piggy-backed as a :60 spot. Several Houston stations are on the buy with the radio campaign is being supported by direct mail.

So if you've got little ones, and you live in the Houston area, visit the YMCA Houston website to sign up.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

Radio Advertising Campaign for Poolcenter.com Makes a Big Splash with Creative from Radio Lounge A Direct Response Radio Advertising Agency

noemail@radioloungeusa.com — Wed, 18 Mar 2009 16:00:00 GMT

Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.COM in a radio advertising campaign created and produced by Radio Lounge. Rob Cox, President of Pool Center.COM had worked with Radio Lounge last year on the original concept. “We really felt that they knew our customers, and the spot came off very nicely. It was a natural for us to return to Radio Lounge again this year to create another humorous outtake.” This round of creative is called “Squish” and will be airing in Sunbelt markets, with an offer to tune up your pool for spring.

“The concept behind the creative is so much fun”, replies Radio Lounge Creative Director and Partner M. Bruce Abbott , “first you hear a diving board, then the sound of SQUISH! Disgusting sounding…squishy…the sound effects just make you feel like you’ve landed SPLAT on this thick layer of sludge.” The commercial is perfect for PoolCenter.com, who targets pool owners with pool maintenance services.

An interesting sidebar, the ad runs only when the weather is 75 degrees or higher. With the help of Google Marketing, the spot uses a coupon code to track performance.

Radio Station Advertising Just Part of the Mix - Radio Lounge Helps Sterling Bank celebrate 2008 AMA Houston Finance/Banking Marketer of the Year.

noemail@radioloungeusa.com — Wed, 11 Mar 2009 19:00:00 GMT

Radio Lounge was on hand to celebrate with the EVP, Graham Painter and the Sterling Bank marketing team, as Sterling Bank was awarded the top spot in the banking/financial category when The Houston Chapter of the American Marketing Association honored the top marketers of 2008 with an event March 2, 2009 at the Alley Theater. Overall, 176 firms were nominated. AMA-Houston members voted in the selection of the “Best of Category” winners.

Radio Lounge was tapped in 2008 for media buying services, and broadcast creative. “We are so excited for the team at Sterling Bank, comments Radio Lounge President and Partner Ray Schilens, “They are such a great client for Radio Lounge and overall great people to work with…honest (laughs).”

“In spite of tumultuous time for the banking and financial industry, Sterling Bank held their ground and grew their assets to more than five billion dollars” states Radio Lounge Creative Director and Partner M. Bruce Abbott, “we are proud to be associated with an organization like this”.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation

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Tue, 15 Dec 2009 16:33:02 GMT

They care about the customer...classy, talented, customer focused, quick turnaround, the highest ethical standards, nice guys to work with...overall the finest people."
- Patrick Guerra, the Guerra Group

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Tue, 15 Dec 2009 16:29:38 GMT

"Passionate, great production value, no risk...my only supplier who is a true partner" - Dallas Baker, Freed Advertising

RADIO LOUNGE Founders

Tue, 05 Jan 2010 18:45:05 GMT

Ray Schilens President/Partner rschilens@radioloungeusa.com 281.494.4680 Ray's Voice Demo When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of creativity, dedication to quality, and his strength in client relationships has driven his successful career. For...

How Much Does Radio Advertising Cost in Mason City, IA? - How to Budget Radio with Mason City, IA Rates and Prices

Mon, 30 Nov 2009 21:11:42 GMT

Mason City, IA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mason City, IA is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Mankato-New Ulm-St. Peter, MN? - How to Budget Radio with Mankato Rates and Prices

Mon, 30 Nov 2009 21:11:03 GMT

Mankato-New Ulm-St. Peter, MN If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mankato-New Ulm-St. Peter, is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really...

How Much Does Radio Advertising Cost in Manchester, NH? - How to Budget Radio with Manchester Rates and Prices

Mon, 30 Nov 2009 21:05:00 GMT

Manchester, NH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Manchester, NH is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Madison, WI? - How to Budget Radio with Madison, WI Rates and Prices

Mon, 30 Nov 2009 21:03:46 GMT

Madison, WI If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Madison, WI is about $ 42.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Macon, GA? - How to Budget Radio with Macon, GA Rates and Prices

Mon, 30 Nov 2009 21:02:54 GMT

Macon, GA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Macon, GA is about $ 22.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Lufkin-Nacogdoches, TX? - How to Budget Radio with Lufkin-Nacogdoches, TX Rates and Prices

Tue, 24 Nov 2009 19:52:17 GMT

Lufkin-Nacogdoches, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lufkin-Nacogdoches, TX is about $ 15.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the...

How Much Does Radio Advertising Cost in Lubbock, TX? - How to Budget Radio with Lubbock, TX Rates and Prices

Tue, 24 Nov 2009 19:51:55 GMT

Lubbock, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lubbock, TX is about $ 24.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Louisville, KY? - How to Budget Radio with Louisville, KY Rates and Prices

Tue, 24 Nov 2009 19:51:31 GMT

Louisville, KY If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Louisville, KY is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Los Angeles, CA? - How to Budget Radio with Los Angeles, CA Rates and Prices

Tue, 24 Nov 2009 19:51:10 GMT

Los Angeles, CA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Los Angeles, CA is about $ 966.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

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noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

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Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat.

Ut wisis enim ad minim veniam, quis nostrud exerci

Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

Ut wisis enim ad minim veniam, quis nostrud exerci

Lorem ipsum

2006-06-07T19:00:00Z

Instructor: Fraley

Lorem ipsum