Radio Lounge

Advertising On The Radio - Keep It Simple

noemail@radioloungeusa.com — Wed, 15 Oct 2008 13:00:00 GMT

Let’s say you spent good money on a brochure. Several pages filled with features, benefits, facts, figures, call to action, contact info…oh yeah, paragraphs about who you are, what you do….the different services you provide, your product offerings…and the list goes on and on. Everything you believe a potential client would need or want to know about your business. Now you are interested in advertising on the radio.

Here’s a great radio advertising tip –

Don’t let your radio commercials end up like your brochure.

Advertising on the radio works best when it is simple and effective.

First…a given. If you are going to advertise on the radio. Make sure you have a product that has demand. In another article we discuss the topic of Direct Response Radio Advertising Mistakes: A Product No One Wants. With that said, lets move on to advertising on the radio assuming there is demand for your product or service.

Simplicity is the key to effective direct response radio advertising. Face it, when you are buying fifteen, thirty, even sixty seconds worth of radio advertising, you don’t have the time to create an audio brochure. Radio advertising is a powerful advertising medium, but can it work for you?

Yes it can. You just need to make sure your direct response radio advertising campaign is just that…DIRECT. When advertising on the radio, get right to the point. What is the problem your potential customers face? What is the solution? (Hopefully this is where you have inserted your company name). What benefit does your company provide that solves the problem? And most important of all…what would make me choose your company? Here is where the irresistible offer comes in. Direct response radio advertising is rooted in a foundation of “what’s in it for me”. Give me reason to call. A free offer…free sample…free estimate…deep discount…money back guarantee…whatever your feel is important to your potential customer. This offer helps “grease the skids” and provides a strong incentive to call or click.

And speaking of calls and clicks - If you are advertising on the radio, you must make your call to action clear, concise and memorable. In other words, if you are driving to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers. Vanity phone numbers provide sticking power in the listeners mind. What will you remember more – 1-800-I-ATE-A-BUG or 1-800-428-3228 (plus the extra useless digit)? You can use a combination of vanity numbers or words and number for tracking purposes. If you are directing your radio advertising campaign to a URL. Make sure it’s a simple domain name. No long URL’s with dashes and slashes and long strings of weird variables. Simple works better. And again, you can use a variety of simple domains for tracking. And make sure you mention your number or URL at least a couple of times throughout the radio commercial.

So what have you learned here?

When advertising on the radio, keep it simple. Get directly to the problem, the solution, the benefit, the irresistible offer, and the clear call to action. Keep this simple structure in mind, and your chances of success when advertising on the radio dramatically increase.

If you are thinking about advertising on the radio, let the experienced direct response radio advertising professionals at Radio Lounge make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their advertising on the radio.

Call toll free, 1-866-4-AUDIO-9. That’s 1-866-428-3469...but we would never say it like that on the radio J

Remember…Direct Response Radio Advertising Works - when done right, it can achieve powerful results.

15-Oct-08 8:00 AM

Radio Lounge Weekly Radio Advertising Tip - What Are Good Radio Commercials?

noemail@radioloungeusa.com — Thu, 21 Aug 2008 09:00:00 GMT

What Are Good Radio Commercials?

A Good Radio Spot is Not

Creative for the sake of being creative.
Is not designed to please copywriters, art directors, agency presidents, or even your client’s wife.
Is not designed to win awards.

A Good Radio Spot is

One that stresses a key benefit.
The main selling proposition.
A spot that arouses curiosity.
A spot that is customer focused, not client focused.
A spot that clearly differentiates the client from the competition.

“Why should I choose to do business with you over any and all other options available to me in your category?” ~ Dan Kennedy

A spot that identifies a problem.
A spot that provides a simple, single solution to that singular problem.
A spot that can offer valid credible proof that the product works.
A spot that calls the listener to respond.
Gives the listener easy access to do that.
And gives the listener a defined time to respond.

Until next week...when we show you why sometimes radio spots don't work...

~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

21-Aug-08 4:00 AM

Radio Lounge Weekly Radio Advertising Tip - Use Colorful Words and Phrases

noemail@radioloungeusa.com — Thu, 14 Aug 2008 09:00:00 GMT

Use Colorful Words and Phrases

Stronger than horseradish!

The location was CBS Radio in Houston in the late 90's under the legendary Dickie Rosenfeld. Dickie was contemplating time delaying a live syndicated radio show. In one of the most brilliant PR moves seen in radio, the syndicated host whipped the Houston listeners up into a frenzy. Radio listeners locked up the phone lines and started appearing at the radio station. On the air it seemed as if the station was under attack. From the inside, it sure felt like it. Dickie eventually gave in to the pressure that afternoon and live on the air said You Win. No time delay. Then referred to the listeners as STRONGER THAN HORSERADISH!

You had to know Dickie to see how that SO fit his personality, and the phrase is so memorable because it's colorful and reflective of the person.

The same is true for your radio advertising.

The No-More-Sleeping-On-The-Couch Jewelry Sale this week at -
The Bounce-a-quarter-off-your-abs Super Signup at XYZ Fitness -

Use colorful words people will remember on a consistant basis. They command attention and evoke emotion.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

14-Aug-08 4:00 AM

Radio Lounge Weekly Radio Advertising Tip - The Difference Between Press Releases and Radio Commercials

noemail@radioloungeusa.com — Thu, 07 Aug 2008 09:00:00 GMT

The Difference Between Press Releases and Radio Commercials

Radio advertising (and all advertising for that matter) is based upon the idea that consumers buy wih emotion and justify with logic. Therefore, great commercials are able to tap in to the benefits and emotions of potential customers in a way that showcases the product (or service) making one's life better by purchasing.

A press release does not do this.

Why then do we see radio commercial scripts that are nothing more than edited down press releases? Some even so blatant with words like FOR IMMEDIATE RELEASE or CONTACT INFO that includes someone's specific name and phone number.

Press releases are a great marketing tool. They can communicate why something may be newsworthy to various media and can be great online for serach engine optimization. Radio advertising is no place for press releases.

Keep in mind, there is a big difference between communication of something newsworthy, and persuasion toward purchase. One is dry, logic oriented and fact filled, the other must be emotional, persuasive and build a desire to purchase.

Don't confuse the two when it comes to radio advertising. Have a professional copywriter work from the press release and tailor a script to create passionate, emotion driven benefits to the consumer from the dry details (and any customer info available).

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Back Up The Claims With Facts

noemail@radioloungeusa.com — Thu, 31 Jul 2008 09:00:00 GMT

Back Up The Claims With Facts

The greatest (product or service) buying experience anywhere.

It's a line heard over and over in radio commercials.

What makes this the greatest buying experience ever? How is this greatest buying experience different than the competitions greatest buying experience as heard in THEIR radio commercial?

Back up your statement with facts. For example, if you're a car dealership, your radio ad might talk about the finance manager that presents you with multiple options to choose from while you recline in a plush leather chair enjoying a complimentary chair message and snacking on catered dinner from the great restaurant next door.

I've never personally had THAT experience, but it is specifically defining what a great experience might be. Any competitor who uses the line as fluff better be prepared to upgrade their uncomfortable chairs, rude finance manager, and the overbearing smell of three hour old popcorn - or else find a different position.

What makes your experience great? Why is it better than your competition? Tell us about it!

Back it up with facts. Competitors will have to rethink, and customers will respond.

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Internal Communication

noemail@radioloungeusa.com — Thu, 24 Jul 2008 09:00:00 GMT

Internal Communication

(phone rings)
(business) Thanks for calling ABC Business
(customer) Yeah, I want to find out more about the X product offer.
(b) Which offer?
(c) The X offer.
(b) I'm not sure which one you are talking about.
(c) I heard it on your radio commercial
(b) Hold on, let me find sales manager and find out about that offer.

True story.

If you run specials in any kind of print, web, television or radio advertising, communicate to your ENTIRE staff those specials. There's nothing worse than making a customer appear stupid when they simply want to purchase something from your business. Yes, that's what happens when the business's first point of contact knows nothing about what is being marketed.

A simple copy of the ad, or short memo describing the specials is all you need.

Remember, everyone from the receptionist, to sales, to accounting, to management are a part of the total customer experience.

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Immediate Action

noemail@radioloungeusa.com — Thu, 17 Jul 2008 09:00:00 GMT

Immediate Action

You advertise on the radio. Your commercial reaches X number of people. You've generated interest. Your radio ads may have stirred up a desire for the product. Now, they are contemplating purchasing your product. So, when should they buy?

Duhhh. NOW! Of course.

You want sales now. Not a month from now, or a year from now. Now! However, we all know that procrastination runs rampant in our society. How do you get people to act now?

Make it very obvious in your radio commercials that you will miss out on the deal if you don't act now. Now, I don't mean use the tired old phrases like Dont Miss Out, or Hurry This Sale Ends Soon. Be specific.

We have X number of these and we expect to sell them all before (date). or something like - Buy before (date) for only (price), because after (date) the price goes back up 30%to (higher price).

Make it clear to consumers that there really is a reason to buy now and it's not fluff. If they are in the market for your product or service, this approach in your radio advertising will light a fire and generate more immediate action.

Until next week...
~B

Radio Lounge Radio Advertising Tips of The Week - Show Your Passion

noemail@radioloungeusa.com — Thu, 10 Jul 2008 09:00:00 GMT

Show Your Passion

It has been said that advertising and marketing materials are essentially salesmanship in print. Radio advertising is no different. Think of it as sonic salesmanship.

If you have ever seen a great sales presentation, or witnessed an excellent salesperson describing their product, you can sense the passion in their delivery. Does your radio commercial have passion? The concept, the voiceover, the music, the content of the script - must all have passion.

Passion comes in many forms. The radio ad for children's toy stores will sound different than the commercial for pre-planned funeral plots. However, the same amount of passion will be apparent in each radio spot. Different deliveries and styles, same level of passion.

Remember, customers buy with emotion. Logic comes into play when justifying the purchase.

If you want customers to be passionate about your company, product or service, you must show passion for it as well in your radio advertising

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Got Copycat?

noemail@radioloungeusa.com — Thu, 03 Jul 2008 09:00:00 GMT

Got Copycat? Be Original

Even though this is a radio advertising tip, this applies to all forms of advertising.

Be original! Don't rip off someone else's idea.

My inspiration for this tip is a billboard outside the dentist office around the corner from our studios (and I'm sure it's on a dentist's office near you too). The billboard says...

"Got Smile?"

I once read an article with creative guru Jeff Goodby (who's agency is the creative force behind the "Got Milk?" campaign). He said he really knew he had something special when he saw copycat versions of his slogan everywhere - especially the local adult bookstore near his home who's sign out front read "Got P-rn?"

The point here is to be original. If everyone else has "Your (insert industry here) solutions provider", create a slogan that's different. If you provide computer tech service, don't be "Your computer tech solutions provider", be Your "I know longer want to smash my computer with a hammer" company.

People appreciate originality...and remember your name easier.

Until next week...
~B

Radio Lounge Weekly Radio Advertising Tip - Names in Radio Commercials

noemail@radioloungeusa.com — Thu, 26 Jun 2008 09:00:00 GMT

"Gee Bob, Is That Your Real Name? Why Yes Sue." - Names In Radio Commercials.

Unless the name ties in with the creative - such as a character like "Flawless Florence" or "Mile-A-Minute Molly" , or telling a funny story bout Uncle Louie - there's no reason to have dialogue in radio commercials that have names. You hear them all the time in those "two voice spots". Hey Bob...Yes Jane...of course Jill.

Just converse. Make it natural. Drop the needless names and get to the dialogue.

Until next time...
~B

CREATIVE SHOWCASE : RADIO LOUNGE CREATES LATEST RADIO CAMPAIGN FOR HAWTHORN

noemail@radioloungeusa.com — Mon, 21 Apr 2008 16:00:00 GMT

Houston, TX - April 14, 2008 - The Stay a While Crocodile radio advertising campaign gets an update for spring/summer exposure with new radio creative to air in several Texas and Louisiana broadcast markets. The Hawthorn Suites at The Victorian Resort and Conference Center along with Pam Matlock, marketing director developed the radio marketing campaign to focus on a fun attitude unique to the Victorian and to showcase their recent promotional association with the new Schlitterbahn Galveston Island WaterPark. The Victorian, a family oriented venue, with condo-style full service rooms, on-property themed pools and close proximity to the Gulf make it a favorite vacation destination year-round, says RADIO LOUNGE President Ray Schilens. Stay a While Crocodile ties into their current outdoor campaign. Radio Lounge has worked with The Victorian for almost two decades on various radio production projects, marketing on-hold and video productions. The Victorian came to RADIO...

Wes Anderson's Fantastic Mr. Fox taps Radio Lounge for audio recording

noemail@radioloungeusa.com — Mon, 31 Mar 2008 19:00:00 GMT

For Immediate Release (March 31, 2008)

London - Wes Anderson’s Fantastic Mr. Fox taps Radio Lounge for audio recording

Wes Anderson’s new animated movie, based on the Roald Dahl book is in production and set to be released in November of 2009. Anderson is writing the script and directing the stop-motion animated pic for Revolution Studios. Local television news anchor and media personality Steve Smith recorded tracks for Anderson in late February at the Radio Lounge studios with a digital phone patch and ISDN to Anderson’s location in Paris.

The Fantastic Mr. Fox stars George Clooney, and Bill Murray, in this adventure animation comedy. Anderson is also known for his darker comedies including “The Royal Tenenbaums” and “Rushmore” and has just wrapped filming of “The Life Aquatic with Steve Zissou”.

This is Radio Lounge’s first opportunity to work with Anderson and Fantastic Mr. Fox Productions, based at 3 Mills Studios in London. Radio Lounge regularly provides sound to picture, 5.1 and Hi-Def audio production services for a variety of television and cinema clients globally.

RADIO LOUNGE also works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

RADIO LOUNGE WRAPS UP PRODUCTION ON TWO NEW RADIO ADVERTISING CAMPAIGNS FOR THE HOUSTON YMCA

noemail@radioloungeusa.com — Wed, 02 Jan 2008 16:00:00 GMT

Houston, TX - December 26, 2007 - RADIO LOUNGE has just finished a post-holiday radio ad production session working with Mike Hagan VP/Marketing for The Houston YMCA on two new radio campaigns; a membership campaign featuring real success stories that translate into a series of positive radio commercials designed to drive membership in 2008, and a youth sports sign-up day campaign that will also run throughout the year. The stories are compelling and they translated well into radio spots that relate real life successes of several YMCA members , says RADIO LOUNGE President Ray Schilens.The idea of family and community is the central theme of this campaign. The true stories were read by local Houston area voice actors. On the Youth Sports campaign we chose kids to do the play-by-play theme with a polished but fun attitude. RADIO LOUNGE has been a creative radio advertising partner of The Houston YMCA for more than a year. To listen to these latest radio ads from RADIO LOUNGE, click...

Radio Lounge Produces The Latest Radio Advertising Campaign for The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 13 Dec 2007 19:00:00 GMT

Houston, TX - December 12, 2007 - RADIO LOUNGE has just finished working with Freed Advertising on the new radio commercials for The Houston Texans. The ads, which feature voice actor Doc Morgan are for the Texans latest campaign promoting season packages for the 2008 season. Aggressive, in your face radio commercials that grab attention, says RADIO LOUNGE President Ray Schilens. We've brought the aural excitement of field level energy to the radio. Radio Lounge has worked with Freed Advertising and The Texans for the past two years on various production projects for radio, television and new media. After considering a variety of Houston based radio production companies Freed Advertising hand picked RADIO LOUNGE with an advertising goal of generating a new fresh approach to sports marketing and a powerful new buzz for The Texans. Listen to this latest project from RADIO LOUNGE: RADIO LOUNGE, a radio marketing company in Houston, Texas, is out to save radio advertising with...

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE

noemail@radioloungeusa.com — Mon, 24 Sep 2007 21:00:00 GMT

MOODY GARDENS FESTIVAL OF LIGHTS BECOMES FESTIVAL OF LIGHTS AND SOUND - WITH SOUND DESIGN BY RADIO LOUNGE Sugar Land, TX – When Moody Gardens Festival of Lights opens for its sixth season on November 17th, it will dazzle visitors with a new sound system filling all areas of the property with holiday ambiance and music to compliment the popular Festival of Lights event. A comprehensive multi-channel digital audio system will be permanently installed to highlight all display areas, including the park entrance and visitors center outdoor areas with a variety of themed audio experiences. The park will also add more lights and displays this year, to further enhance Festival of Lights, one of the area’s favorite holiday destinations. Moody Gardens General Manager John Zendt noted that after five successful Festival of Lights seasons, it was time to create a next level experience for Moody Gardens visitors. Festival of Lights now has the added wow. Literally, hundreds of speakers will...

PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE

noemail@radioloungeusa.com — Tue, 07 Aug 2007 13:00:00 GMT

Contact Information: Ray Schilens RADIO LOUNGE 12926 Dairy Ashford, Suite 120 Sugar Land, TX 77478 rschilens@radioloungeusa.com www.radioloungeusa.com For Immediate Release (August 1, 2007) PRISM Awards Radio Commercial of the Year presented to RADIO LOUNGE The 30th annual PRISM Awards, held at the Hobby Center for the Performing Arts, recognizes product, people, and promotion in Houston’s home building industry and covers events, marketing campaigns, sales brochures, websites, print, outdoor, direct mail and radio and television commercials. The winning radio campaign created, written and produced by RADIO LOUNGE for Cheryl Boe and Lynn Stewart of Boe Creative Services www.boecretive.com and Christine Draughn of Friendswood Development’s Fairfield community, www.visitfairfield.com used local music celebrity Kyle Hutton with a series of family themed radio spots targeting this fast growing Northwest Houston community. RADIO LOUNGE has worked with Boe Creative for the...

Radio Lounge teams up again with The Houston Texans and Freed Advertising

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.15.06

RADIO LOUNGE dropped by the Houston Texans training camp last week to grab on-location audio from Matt Schaub and DeMeco Ryans for The Texans upcoming television campaign being created and produced by Freed Advertising. Creative Director Dallas Baker coordinated recording sessions along with Freed Advertising account executive Wendy Rosner. RADIO LOUNGE has also completed production on the initial “I’m a Texan” radio campaign for Freed. This is the second season The Texans have chosen Freed Advertising to develop and direct their marketing efforts.

Radio Lounge and Google Work Together for Radio Advertisers

noemail@radioloungeusa.com — Thu, 21 Jun 2007 16:00:00 GMT

6.21.07

Google and RADIO LOUNGE continue to build an incredible creative experience for their Google Marketplace radio advertising clients nationwide. Broadcast audio for real estate, travel and entertainment, financial, technology, and services are a few of the categories RADIO LOUNGE has delivered spot production to Google Ad Marketplace clients over the past few months. Feedback from Google clients is that RADIO LOUNGE is providing high-end solutions from copywriting, talent selection, production and delivery of the finished product. Google Marketplace clients also commented that the full-service aspect of RADIO LOUNGE services, and all-inclusive pricing, makes it easier to get exactly the kinds of radio spots they are looking for.

Radio Production Session with Actor Richard Thomas

noemail@radioloungeusa.com — Thu, 01 Mar 2007 17:15:00 GMT

What happens when one angry man gets together with five happy campers? Great radio ad’s get created. Actor, producer, director Richard Thomas dropped by the RADIO LOUNGE for a voiceover session for BB&T Bank and represented by ad agency Rockett Burkhead Winslow out of Raleigh. Thomas was in Houston for the Roundabout Theater Broadway touring production of Twelve Angry Men. Pictured l-r are; Herb Campbell – Producer/RBW Advertising, Amber Frasketi-Account Executive/RBW, Natalie Gilham-BB&T Marketing Director , Richard Thomas, Mike Allen –Creative Director & Copywriter/RBW and M. Bruce Abbott - RADIO LOUNGE Creative Director/Partner.

Houston Ad Federation welcomed Dave Schiff & Alex Burnie Burnard, co-creative directors for Crispin Porter & Bogusky,

noemail@radioloungeusa.com — Thu, 01 Mar 2007 17:00:00 GMT

Houston Ad Federation welcomed Dave Schiff & Alex "Burnie" Burnard, co-creative directors for Crispin Porter & Bogusky, as they spoke about the creative culture and environment at CPB that has inspired some of the best advertising to be produced in recent years winning practically every major award show in the last two years. Pictured (l) M. Bruce Abbott - Creative Director/Partner RADIO LOUNGE, and Dave Schiff (r) Creative Director - Crispin Porter & Bogusky.

Direct Response Radio Advertising Success Story: Blades Rock!

Mon, 03 Nov 2008 17:16:35 GMT

Helicopter Services, Inc. Boosts Enrollment with Local Radio Advertising Services from Radio Lounge Radio will be our future media of choice. Hands down, it delivered - Mike Melton, President - Helicopter Services, Inc. www.bladesrock.com Listen to the interview with Mike Melton The Opportunity: Helicopter Services, Inc (HSI) provides training for students wishing to become commercial helicopter pilots. With a price tag of nearly $70,000 for a full time student, this can be quite a hefty sell. In fact, HSI, one of the largest national helicopter training companies, had just watched a competing facility across the street recently close down. HSI had also just taken on a building renovation shortly before the economy took its nosedive. Helicopter Services needed to increase its student enrollment. They saw an opportunity to attract students from the former competitor and, with the economy forcing many to rethink their careers, HSI...

DIRECT RESPONSE RADIO ADVERTISING AGENCIES - RADIO LOUNGE TESTIMONIALS

Mon, 03 Nov 2008 16:30:01 GMT

"They care about the customer...classy, talented, customer focused, quick turnaround, the highest ethical standards, nice guys to work with...overall the finest people" - Patrick Guerra, The Guerra Group

To read more radio advertising client testimonials, click here.

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Tracking Your Direct Response Radio Advertising Campaign

Thu, 23 Oct 2008 00:47:57 GMT

Tracking and Measurement Half the money I spend on advertising is wasted; the trouble is, I don’t know which half – John Wanamaker One of the most famous advertising quotes ever. The idea that fifty percent of advertising is wasted is somewhat of an ancient concept. Today’s demand for high ROI means that every dollar spent on advertising has to be tracked. Once upon a time, radio advertising was difficult to measure and analyze. Those days are gone. Radio Lounge combines power creativity that sells with pinpoint targeted media placement to get your message to the right people in the right places, and at the right time. So, how do you know it is working as effectively and efficiently as possible? Our unique tracking and measurement methods deliver accurate, timely analytics for all offline and online activity. And here’s the really cool part… Radio Lounge can provide offline tracking (i.e. phone calls) right in your favorite web analytics software! That’s right. If...

Media Buying - Direct Response Radio Advertising

Thu, 23 Oct 2008 00:47:17 GMT

How much should I spend on radio advertising? On what stations? In what dayparts? How many spots should run? Is my campaign as effective as it should be? Are the radio commercials working as well as they should? These are many of the questions that advertisers look to get answered by the experts at Radio Lounge. Let the professional team at Radio Lounge work with you to create a profitable media plan that best delivers customers to your business. Our proven media strategies allow you to maximize your advertising budget – and reach your target customers in the most efficient ways. The result is a more pinpoint- targeted media placement and a much higher return on your radio advertising investment. The Radio Lounge Media Planning Strategy includes – - Working with you to define media goals and objectives - including sales targets, Cost Per Order (CPO) targets, frequency targets, campaign length, and more. - Using demographic, psychographic, and personality profiles...

Creative Direct Response Radio Advertising

Thu, 23 Oct 2008 00:44:30 GMT

Radio Lounge – Direct Response Radio Creativity When a radio advertising agency has created over ten thousand radio commercials, you can bet it has a pretty good idea what does and what does not work when it comes to effective radio advertising. When you trust Radio Lounge to create your profitable radio advertising campaign, you get more than just great radio commercials. You get solid radio marketing services, based on years of experience. To be a success in radio advertising, a campaign must have four key elements – sound strategy, targeted media buying, transparent measurement…and creativity that SELLS. Here is what you get with the Radio Lounge Creative Process. Create a Target Customer Profile - Identify your target customer in terms of demographics, psychographics, and personality segmentation - Determine emotional and logical triggers - WII-FM, everyone’s favorite radio station (What’s In It – For Me) Create the Campaign Positioning and the Brand...

The Radio Lounge Direct Response Radio Advertising Process

Thu, 23 Oct 2008 00:43:27 GMT

The Radio Lounge - Direct Response Radio Advertising Process Radio advertising is a powerful medium. Nearly 100% of homes and autos have a radio. Even with the proliferation of cd players, mp3 players, and other digital doodads, radio listenership still remains strong. Radio advertising still reaches a huge audience and continues to generate profitable results. The key is in knowing how to effectively use radio advertising. With over ten thousand radio advertising campaigns under our belt, Radio Lounge knows what works and what doesn’t. Our direct response radio advertising model has been proven to achieve profitable results, based on a combination of solid marketing strategy, pinpoint-targeted media placement, sales-driving creativity and —most importantly —the use of innovative technologies to track and analyze campaign data. Here’s how we approach a successful direct response radio advertising campaign. Strategic Development: - Learn about you, your product, your...

Tue, 14 Oct 2008 21:40:25 GMT

Learn how solid radio marketing strategy is the first step to success in direct response radio advertising. Learn how effective radio creative attracts listeners and turns advertising on the radio into a powerful sales tool. Learn how pinpoint targeted media buying reaches your customers. Learn how our innovative tracking and measurement is the key to success in direct response radio advertising. ...

Direct Response Radio Advertising, Radio Marketing, Advertise On The Radio

Tue, 14 Oct 2008 21:39:24 GMT

Direct Response Radio Advertising Works! Welcome to the Radio Lounge. We are a direct response radio advertising agency specializing in driving sales through our effective radio advertising campaigns. Over the past ten years, we have produced thousands of successful radio advertising campaigns. We know what works and what doesn’t work! From radio advertising strategy, to creative development, to pinpoint-targeted media placement, to innovative measurement technologies, Radio Lounge is the only company you need to call. When you want proven radio advertising results, we deliver! Come inside. Look around. Learn tips and tricks to advertising on the radio. Read our radio advertising articles. See how Radio Lounge can make your next direct response radio advertising campaign a success. Call for a free consultation. 1-866-4-AUDIO-9

Production Services from Radio Lounge

Mon, 13 Oct 2008 20:03:03 GMT

Radio Lounge Commericals for Radio Stations Feel The Love: How Clear Channel Earned 24X ROI Our eight station cluster is currently generating almost 35% of our revenues selling shorter length commercials (:30’s /:15’s) Partnering with RADIO LOUNGE has made all the difference. (more...) Radio Lounge Radio Ad Production for Ad Agencies Feel The Love: No Nickel and Dime Attitude Raise Your Expectations: Agencies love the easy-to-work-with attitude at RADIO LOUNGE. We make sessions fun, but we take our work very seriously. Our goal is to make you look good for your clients in everyway possible. (more...) Radio Lounge e-Learning , CBT and Multimedia Audio Services Feel The Love: Speaking Your e-Language For a limited time get FREE music and sound effects when you use Radio Lounge narration services for your next e-learning, CBT, multimedia or online project. A $500+...

Voice Over Services

Fri, 11 Jul 2008 19:21:39 GMT

"Fast turnaround, very creative" - Cheryl Boe, Boe Creative

"They work out the details, take complete responsibility, and raise my expectations" - Bill Lawrence, Bubbles Car Wash

Smooth to snobby, story-tellers to high-energy yellers, gen-X to boomers, dialects from the East Coast to the French Riviera. Matching a voice to a script is essential.

RADIO LOUNGE can connect you to thousands, upon thousands of voice actors. RADIO LOUNGE not only has a great stable of in-house talent, but we work with some of the best talent agencies in the world.

Need a deadpan executive from Jersey? We're on it! Looking for a funny grandma from Clute? No problemo? How about a raspy valley-girl with a British accent? Okay, that one's gonna be tough. Let RADIO LOUNGE help cast your next project. It's easy to get started.

Shoot us an email with your requirements, including the script and we'll get you the auditions, pronto.

Lorem ipsum survey

noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

Objectives:

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi.

Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Ut wisi enim ad minim veniam, quis nostrud exerci taion ullamcorper suscipit lobortis nisl ut aliquip ex en commodo consequat. Duis te feugifacilisi per suscipit lobortis nisl ut aliquip ex en commodo consequat.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat.

Ut wisis enim ad minim veniam, quis nostrud exerci

Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

Ut wisis enim ad minim veniam, quis nostrud exerci

Lorem ipsum

2006-06-07T19:00:00Z

Instructor: Fraley

Lorem ipsum