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<title>Radio Lounge - Press Releases</title>
<link>http://www.radioloungeusa.com</link>
<description>Radio Lounge Release RSS feed. Radio Advertising Agency and Radio Commercial Production Studio.</description>
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<webMaster>noemail@radioloungeusa.com</webMaster>
<pubDate>Sun, 26 May 2013 01:32:29 GMT</pubDate>
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			<category>Release</category>
			<link>http://www.radioloungeusa.com/en/rel/69/</link>
			<title>Google Selects Radio Lounge As Creative Partner in New Ad Creation Marketplace for Internet Radio</title>
			<description>&lt;div&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/3/googlelogo.jpg&quot; align=&quot;left&quot; height=&quot;87&quot; hspace=&quot;5&quot; vspace=&quot;5&quot; width=&quot;124&quot; /&gt;Radio Lounge has been a part of Google's radio advertising efforts since 2007, when Google launched its terrestrial radio ad initiative.&amp;nbsp; After a year long hiatus, Google's new relaunch focuses on internet radio, and will give clients globally the opportunity to tap Radio Lounge's creative resources&amp;nbsp; - from script writing to broadcast production.&amp;nbsp; In the past this service was dedicated to Google AdWords advertisers.&amp;nbsp; &lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;This new phase, called Ads Creation Marketplace 2.0, will be open to everyone, not just Google Adwords users.&amp;nbsp; As part of the original Google Radio Ads effort, Radio Lounge worked with advertisers around the country developing a wide variety of campaigns for a number of service and retail clients. &lt;br&gt;&lt;/div&gt;&lt;blockquote&gt;&amp;nbsp;&lt;br&gt; &lt;em&gt;&#8220;Our goals are much the same, but our approach to creative has changed to reflect the unique web platform culture.&amp;nbsp; Ads Creation Marketplace 2.0 is an exciting opportunity as well for many advertisers desiring to reach multiple markets with limited budgets.&amp;nbsp; What used to be called non-traditional media, has now become more of the norm, and we see this trend as a positive spin for advertisers.&#8221;&lt;/em&gt; - Ray Schilens-President/Partner of Radio Lounge.&lt;/blockquote&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;em&gt;&quot; Terrestrial radio was not a good fit for Google's business model.&amp;nbsp; This revamp of the creation marketplace combines the best of both worlds - radio advertising and web accountability.&amp;nbsp; We are honored to be one of a handful of vendors selected to participate in the new venture.&quot;&lt;/em&gt; - M. Bruce Abbott, Creative Director/Partner of Radio Lounge.&lt;br&gt;&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;Beta testing has been completed, and launch is expected by mid 2010.&lt;/div&gt;&lt;div&gt;&amp;nbsp;&lt;/div&gt;&lt;div&gt;Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.&amp;nbsp;&lt;/div&gt;&lt;br&gt;</description>
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			<author>noemail@radioloungeusa.com</author>
			<pubDate>Thu, 11 Feb 2010 16:00:00 GMT</pubDate>
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