Press Releases - radio advertising News for Radio Lounge

 
The top 50 press releases in our database are displayed below.
 
49 Record(s) Found. Displaying Page 1:

Radio Advertising and TV "Drama" with IKEA Houston and Freed Advertising

Daytime Drama Sells Stuff at IKEA Radio Lounge works with Freed Advertising to help launch the new IKEA Houston television campaign, providing sound design, audio post production and mixing. Kyle Jones, Senior Copywriter, is writer/producer for the new IKEA campaign for Freed. Radio Lounge has been a partner with Freed on other IKEA media projects and a long-time partner on a variety of local and national advertising and ...
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The Advertising Show - Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the

Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year's TV Press Tour, Oprah's New Cable Network and the Changing of the Guard at CNN Part I Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the ...
Click to read The Advertising Show - Hollywood Reporter Alex Ben Block Shares His Insights on the Upcoming Awards Season, Highlights from this Year’s TV Press Tour, Oprah’s New Cable Network and the Changing of the

The Advertising Show - Best of: Social Media Expert Amber Mac Connects On All Things Digital

Social Media Expert Amber Mac Connects On All Things Digital (Originally aired July 18, 2010) Co-hosts Ray Schilens and Brad Forsythe interview Amber MacArthur, author of "Power Friending: Social Media Strategies to Grow Your Business". She is a new media consultant, journalist, and speaker. As a new media journalist, she currently hosts Webnation on CP24 and writes a regular column for The Globe & Mail, ...
Click to read The Advertising Show - Best of: Social Media Expert Amber Mac Connects On All Things Digital

The Advertising Show - Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The ...
Click to read The Advertising Show - Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet

The Advertising Show - Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to ...
Click to read The Advertising Show - Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors

The Advertising Show : Hollywood Reporter’s Alex Ben Block Shares Predictions for 2010

Hollywood Reporter's Alex Ben Block Shares Predictions for 2010 Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, "George Lucas's Blockbusting," published to great acclaim in January 2010. Block is also show business historian for Hollywood ...
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The Advertising Show - Hollywood Reporter’s Alex Ben Block’s Annual Year End Review

Hollywood Reporter's Alex Ben Block's Annual Year End Review Show Co-hosts Brad Forsythe & Ray Schilens interview Alex Ben Block, award-winning entertainment industry journalist, author, commentator and talk show host. Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, "George Lucas's Blockbusting," published to great acclaim in January 2010. Block is also show ...
Click to read The Advertising Show - Hollywood Reporter’s Alex Ben Block’s Annual Year End Review

The Advertising Show - According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines Co-hosts Brad Forsythe and Ray Schilens interview Jack Neff, editor at large of Advertising Age, where he covers package-goods marketers, Walmart and market research. He's based near Cincinnati, where he's lived since 1985, and has covered P&G and package-goods marketing in various capacities for trade and ...
Click to read The Advertising Show - According to Ad Age Editor at Large Jack Neff There Are Seeds of Consumer Revolt Sprouting Against Some Green Product Lines

The Advertising Show - Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom Co-hosts Brad Forsythe and Ray Schilens interview Robert H. bloom is a widely respected authority on business growth and the author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007.) Bloom advises firms of every type and size on their growth strategies. As U.S. Chairman and CEO ...
Click to read The Advertising Show - Customer Loyalty is Dead According to Publicis Worldwide Former Chairman Bob Bloom

The Advertising Show - Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today’s Consumer

Y& R Chief John Gerzema Provides Mindful Insights to the Fundamental Shift Taking Place With Today's Consumer Co-hosts Brad Forsythe and Ray Schilens interview John Gerzema, President of Brand Asset Consulting, a Young & Rubicam Brands company. John is an internationally known social theorist on consumerism and its impact on business, innovation and strategy. As a consultant to corporate leaders in many of the world's best-known ...
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The Advertising Show - Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer

Author Paul French Says It's More Than Just a Growing Waistline to Consider When Thinking About Today's Chinese Consumer Co-hosts Brad Forsythe and Ray Schilens interview Paul French, a Shanghai based editor, author and analyst. His own books include several histories including a history of North Korea, a biography of Carl Crow, an American advertising agent who became a 'guru' on doing business in Shanghai in the 1930s and a ...
Click to read The Advertising Show - Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer

The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part II

A Candid Conversation With Legendary Art Director George Lois Part II Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark ...
Click to read The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part II

The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part I

A Candid Conversation With Legendary Art Director George Lois Part I Co-hosts Brad Forsythe and Ray Schilens interview legendary Art Director George Lois, the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the ...
Click to read The Advertising Show - A Candid Conversation With Legendary Art Director George Lois Part I

The Advertising Show - Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You're Overlooking a Key Factor in Consumer Buying Decisions Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting Magazine. She is author of the forthcoming book, The ...
Click to read The Advertising Show - Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decisions

The Advertising Show - Should Social Media Be a Part of Your Marketing Mix?

Should Social Media Be a Part of Your Marketing Mix? Co Hosts Ray Schilens and Brad Forsythe interview Pete Blackshaw, Executive Vice President of Nielsen Online EVP. Pete is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, interactive marketing, and ...
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The Advertising Show - Think You Understand the Movie Business? Author of “The Hollywood Economist” Provides an Eye Opening View.

Think You Understand the Movie Business? Author of "The Hollywood Economist" Provides an Eye Opening View. Co Hosts Ray Schilens and Brad Forsythe interview Edward Jay Epstein, author of The Hollywood Economist. Edward studied government at Cornell and Harvard, and received a Ph.D from Harvard in 1973. Edward's master's thesis on the search for political truth ("Inquest: The Warren Commission and the Establishment of ...
Click to read The Advertising Show - Think You Understand the Movie Business? Author of “The Hollywood Economist” Provides an Eye Opening View.

Radio Lounge Creates New Radio Advertising For Chesmar Homes

This past summer, Radio Lounge conceived and created a "customer focused" radio advertising campaign for Chesmar Homes. Working with Scott Merovitch VP Sales and Marketing and Donna Newcomb, Director of Marketing, the advertising campaign was built with a series of :30 second commercials wrapped around Chesmar homeowners commentary. Radio Lounge has used this approach in a variety of different business categories, with much success.  ...
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The Advertising Show - Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It

Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It Co-Hosts Brad Forsythe and Ray Schilens interview Lisa Gansky, author of The Mesh - Why the Future of Business is Sharing. Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams ...
Click to read The Advertising Show - Lisa Gansky Says if You Want to Connect to Your Customers in a Meaningful Way You Should Mesh It

The Advertising Show - Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System

Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System Co-Hosts Brad Forsythe & Ray Schelins interview Joe Philport, President & CEO of the Traffic Audit Bureau for Media Measurements, Inc. Joseph joined the TAB, as President and CEO in September 2002.The TAB has been the auditor of the Out-Of-Home advertising industry since 1933. He has been a driving force behind the industry's transition to ...
Click to read The Advertising Show - Joseph Philport Explains Where the Industry is Heading With the New Eyes On Rating System

The Advertising Show - Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy

Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 to 2009, he served as BusinessWeek's Seattle bureau chief, overseeing the ...
Click to read The Advertising Show - Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy