12-Nov-10 2:00 PM  CST

The Advertising Show - Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer 

Author Paul French Says It’s More Than Just a Growing Waistline to Consider When Thinking About Today’s Chinese Consumer 

Co-hosts Brad Forsythe and Ray Schilens interview Paul French, a Shanghai based editor, author and analyst. His own books include several histories including a history of North Korea, a biography of Carl Crow, an American advertising agent who became a ‘guru’ on doing business in Shanghai in the 1930s and a study of foreign journalists in China before 1949, Through the Looking Glass. He is also the co-author of a study of China’s changing energy needs (Oil on Water) and an analysis of China’s rising obesity problem and healthcare system (Fat China).
 
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.


 

For additional information on this release, please contact:
Bruce Abbott
Phone: (281) 494-4680
Fax: (800) 886-2696
Email:
 
Source: Radio Lounge  
Website: http://www.radioloungeusa.com
 

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