Radio Lounge finishes audio design and production on an updated radio and television marketing campaign for the Texas Pipeline Awareness Alliance (TPAA). Working with the Parker-Wright Agency, and Principal Clint Wright, Radio Lounge has created a series of English and Spanish 60 and 30 second radio spots and 30 second television spots featuring Radio Lounge Creative Director/Partner (and voice actor) M. Bruce Abbott, and former Univision news anchor Antonio Hernandez that will air in several markets statewide. The commercials serve as Consumer Awareness Announcements which are designed to raise level of attention regarding underground pipelines as well as the associated dangers of digging without checking first. To extend the reach of the spots, the TPAA has targeted both the English-speaking and the Spanish-speaking portion of the target markets. One of the challenges that arise when producing spots using multiple languages for radio and television commercial is ensuring that all elements translate from a cultural standpoint. Radio Lounge, having broad exposure in this field coupled with vast voice talent resources, accomplished this feat with relative ease, producing a top-notch advertising campaign that effectively delivers the message of pipeline safety to a broad audience.
Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a media consultation.