3-Nov-06 8:00 AM CST

Freed Advertising taps RADIO LOUNGE for Houston Texans Broadcast Production

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:60 Eric Moulds/Singles

:60 Eric Moulds/General Tickets

SUGAR LAND, TX – I’m a Texan is the new marketing theme for The NFL’s Houston Texans and their agency, Freed Advertising, L.P. called on RADIO LOUNGE for sound design, ISDN digital voice patch, music production, and final audio mixes for radio and television.

Working with Dallas Baker, Creative Director at Freed Advertising, RADIO LOUNGE provided and edited new music tracks and sound effects with a driving bass line and memorable theme. The final product for radio and television included use of a wide variety of both live stadium audio and studio effects. RADIO LOUNGE also handled remote recording of Texans’ wide receiver, Eric Moulds, at Reliant Stadium to capture voice tracks that are being used in a portion of the radio spots. “During the chaos of training camp, it’s nearly impossible to get time with a pro athlete for recording,” said Baker. “RADIO LOUNGE put together a portable digital recording package that allowed us to do studio-quality work on-site at The Texans’ training camp. We got great quality, with minimal inconvenience to Mr. Moulds – a perfect solution for this production.”

Freed Advertising , which opened in 1984, is a longtime partner with RADIO LOUNGE. “We look at our vendor partnerships as extensions of ourselves, ” said Baker, “That’s why we choose them very carefully and work closely within them to build a collaborative relationship that takes full advantage of all our talents.” RADIO LOUNGE has been privileged to work with Freed Advertising over the past several years on projects for The Woodlands Town Center, Mercedes Benz of Sugar Land, Silestone and others. Another longtime RADIO LOUNGE alliance, Houston-based TV Man, Inc. handled video editing for Freed Advertising on the “I’m a Texan” campaign.

RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

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