Radio Advertising Consulting

You want more business.  You believe you need to advertise.  You've been thinking about adding radio advertising to your marketing mix.  Not a bad call - but you need to do your homework first.

Radio advertising can be very effective, if it's done correctly.  Most radio ads are an audio version of a brochure.  In other words, most ads are BORING!  At RADIO LOUNGE, we like to tell an old story we heard about the dog and the pill, and how it relates to advertising.  If you've ever owned a dog, and you have to give it medicine (i.e. a pill), it can be quite a challenge. The dog spits out the pill and you may end up trying to force the pill down th back of the dog's throat.  Not an easy plan.  Advertisements are like that pill to a dog.  Listeners to radio tune in for content (either the music or the talk)...not the commercials.  Your advertisement is the pill to a radio listener.  So, how do you get your beloved canine to take his pill?  You wrap it in something tasty!  In the world of radio advertising, this means something entertaining or informative...something of value to the listener...not sixty seconds of self serving, cliche filled sales propaganda.  You must provide someone a reason to devote their precious mental energy toward your message.  And here's the most important thing...it must communicate a singular brand message at the same time.  If your business is about fun, don't say how much fun you are, show it with fun, entertaining ads.  If you can't engage the listener, you don't stand a chance of owning their mental real estate for later purchase.

Our radio advertising consultancy services teach you how to use solid branding strategies to make your product or service stand out in the clutter of thousands of marketing messages.   You are spending some big bucks on advertising.  Consulting with RADIO LOUNGE makes sure those dollars get maximum results.