radio advertising Articles Search

The death of traditional media won’t happen on May 21st, 2011, even if the world comes to an abrupt end, (and that is highly unlikely). The death of traditional media will happen when every ad person forgets that one media platform builds on another, and another, and another. Some of the biggest and best social media success stories have been built on the traditional media platform. Gary Vaynerchuk, in his book “The Thank You Economy”, gives great examples of how ...

If you're a retailer, selling stuff this holiday season, you no doubt have wracked your brain trying to figure out how to outsmart your competition. Shoppers expect a deal, but just what kind of deals are working this season? In The Wall Street Journal, the article "Many Discounts, Few Deals" written by Carl Bialik, Elizabeth Holmes, and Ray A. Smith, takes a look at BOGO's, Flash Sales, and other perks that shoppers eat up. Read it and you just might find the answer to having a ...

As a media buyer for radio advertising, one must always be on the lookout for good deals when it comes to buying radio airtime. Over the next few months, I will share some of the secrets to getting great radio advertising rates and negotiating the best schedule possible. Right now, I want to focus on something quite basic yet powerful when media buying time comes around - look for multi-station discounts. Multi-station buys are not just common nowaday, they have become almost ...

What radio stations should I run my advertising on? A very common question heard here at Radio Lounge. One of the biggest strengths of radio advertising is that radio is a very targeted medium. Radio stations program content based upon their format. Different formats target different demographics. Want to reach women ages 35-44? An adult contemporary format might be your best choice. Men 18-34? Maybe sports talk or alternative rock stations would work best. Every radio ...

Make a big splash, communicate continously, and get creative! Just a few examples noted in the article "Building a Marketing Strategy for Innovation Efforts", by James Pasmantier for Blogging Innovation. This article is a great quick read on a topic that just might help your product or service. Check it out and let us know what you think.

Nobody, okay, maybe a few, really knows how to present death to potential customers. Many do it awkwardly, other's create an advertising message that just lies there, but others have fun with the idea of death and burial. Especially to the owners of Cedar Hill in Hartford Connecticut. Check out the article "A Party To Die For" from the Wall St. Journal and note the video report on Cedar Hill and some others that know how event marketing that might be the ticket to those dearly beloved ...

In the early 70's at a radio station in Upstate New York, I proposed a better way of categorizing our commercials, which at that time were on carts (like an 8-track tape). I was the midday personality, not necessarily a management position. To my surprise the station put my system into use and thanked me with a nice dinner at a fancy restaurant. Pretty cool for a newly married guy making the big bucks in radio ($2.00 an hour at the time). My point here is that so many companies ...

Consumers call the Chevrolet brand "Chevy", Harley's are "Hogs", and National Public Radio is "NPR. So, does your company have a nickname? According to Al Ries, corporate nicknames are a good thing. In the article "Why Two Names Are Better Than One", Ries says, like any consumer perception, you can't force a nickname on your fans, it has to come from an emotional seed. With that said, I thought for a moment about our brand, Radio Lounge, and what our nickname might be. Any ...

Yes, there are probably too many advertising awards competitions, but what the heck, why not run a competition for effective back to school ads, seems appropriate. We'll, just in case you missed it, Kohl's took the top spot for the creative effectiveness of its back to school blitz. Ace Metrix runs down the top ten in the Back To School Ad Class.

K6A63R43QDFN

Radio Lounge provides a wide variety of creative and media buying services. Most advertisers think that buying your mainstream A/C's and News/Talk stations are the only way to go. We always ask the question; what about foreign language radio. Especially in markets like Houston and Los Angeles, where Hispanics are a significant population mix. One in six US residents are Hispanic, and they are the second largest consumer market. In an Advertising Age article by Peter Francese, ...

Luke Sullivan, creative guru at GSDM Advertising in Austin, Texas is a good friend of The Advertising Show and of Radio Lounge. Author of the book Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) , I remember listening to Luke speak when I was an advertising grad student at The University of Texas at Austin. Amazing creative insight! Luke is a fan of radio advertising. Likewise, we are a fan of Luke. Check out his recent blog entry about ...

Although 149 billion is a big number, it doesn't include advertising budget trends in several of the brand categories you might think. And the forecast of a 1.1% increase overall is much better than the 12.3% decrease we saw last year. Retail numbers overall are up but brands like Target and Kohl's are down. Pharmaceuticals are down just a bit but automotive is growing. So, it's more of a cautious approach as we experience a quicker than expected recovery from the world's worst ...

According to a report in Inside Radio, web listening in cars will reach five million in just five short years. The good news for radio stations that are using the web effectively means a much broader audience, well beyond their own markets. For those stations that are just waking up, it means listener shares might be down to Internet success stories like Pandora. And may the best media win. Quick question. If you are thinking about making a car purchase in the near future, would ...

Wouldn't you have loved to be the person that came up with the idea of a Post-it Note? Believe it or not, that happened 30 years ago, and the brand lives on stronger than ever. To celebrate, the company will put up a billboard consisting of more than 100,000 Post-it Notes, and they are running some cool television spots that target home use. By the way, for those who think that putting your head in the sand and not spending on advertising during a recession is a smart move, the ...

We do a ton of radio and television commercials , and we also take our creative capabilities beyond terrestrial limits. From sound design for theme parks to narrative e-learning online. Many of our clients have also asked for our help with developing audio and video for their websites. Technology today gives us the benefit of adding audio and video content without the downside of loading issues. I came across this article entitled "How to Add Multimedia to Your Blog", written by ...

Sometimes we just try too hard. We forget how simple things can make a profound difference in the creation and ultimate success of a brand. As children, many of us were budding entrepreneurs, and we succeeded in what we started out to do. With childlike attitudes though we soon found out that our business empire was getting in the way of more fun stuff, so we moved on. But here's the good news. We got our first dose of how a business works and how marketing savvy caused us to ...

Radio Lounge does not believe in copy-cat advertising, but that doesn't necessarily mean you can't stretch into a more global approach to selling your products and services. We are constantly amazed by the dozens of automotive advertisers that use the same "screaming" formula over and over. In most cases, they have either read a book, got some bad advice from an industry colleague, or are just too afraid to take their radio creative to a next level. In Great Britain, Volvo has ...

Okay, most purchases are directed and decided upon by females. It doesn't matter if it's a car or a can of corn, females drive decisions. And it used to be that hitting a female demo with a radio advertising campaign was pretty textbook, but that is changing. In a Media Post news story by Sarah Mahoney there is a growth spurt in 35 plus moms of more than four million in just two years, and that group of influential's 35 and under and more likely to buy green products. And if you thought ...

Advertisers many times tell us they want something catchy for their commercial. Jingle is usually the first word that pops out, because they don't know how to describe catchy creative, which obviously has nothing to do with a jingle. Needless to say, jingles for decades have made their mark and created a lasting impression for consumers. Today, we've kind of gone away from the jingle category using new artists tunes for a campaign, or with bigger budgets, using mega artists to brand ...