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<pubDate>Tue, 18 Jun 2013 07:12:00 GMT</pubDate>
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			<category>Articles</category>
			<link>http://www.radioloungeusa.com/en/art/269/</link>
			<title>Learn From Super Bowl Advertising</title>
			<description>&lt;!--[endif]--&gt;&lt;span &gt;Why does it take a specific event to get people really keyed into commercials.&amp;nbsp; Obviously the Super Bowl has built a brand, great football, great commercials, and we eat that stuff up.&amp;nbsp; In an article called &#8220;&lt;a target=&quot;_blank&quot; href=&quot;http://www.openforum.com/idea-hub/topics/marketing/article/what-super-bowl-advertising-can-teach-your-small-business-rohit-bhargava&quot;&gt;What Super Bowl Advertising Can Teach Your Small Business&lt;/a&gt;&#8221;, Rohit Bhargava gives us his take on how you can tap into a few key elements to differentiate your business.&amp;nbsp; To do this, you don&#8217;t need a seven figure budget or the brightest agency on the planet.&amp;nbsp; This type of approach to radio production isn&#8217;t about being a copy-cat.&amp;nbsp; It&#8217;s more about looking at your business from a different perspective and focusing on a single element that really does say something to radio listeners.&amp;nbsp; Take a look at the five points he makes and see if you can find an attribute that has &#8220;super&#8221; qualities.&amp;nbsp; And, let us know what you come up with.&lt;/span&gt; 
&lt;br&gt;&lt;br&gt;9-Feb-10 9:00 AM
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			<itunes:subtitle>Learn From Super Bowl Advertising</itunes:subtitle>
			<itunes:summary>Why does it take a specific event to get people really keyed into commercials.  Obviously the Super Bowl has built a brand, great football, great commercials, and we eat that stuff up.  In an article called &#8220;What Super Bowl Advertising Can Teach Your Small Business&#8221;, Rohit Bhargava gives us his take on how you can tap into a few key elements to differentiate your business.  To do this, you don&#8217;t need a seven figure budget or the brightest agency on the planet.  This type of approach to radio production isn&#8217;t about being a copy-cat.  It&#8217;s more about looking at your business from a different perspective and focusing on a single element that really does say something to radio listeners.  Take a look at the five points he makes and see if you can find an attribute that has &#8220;super&#8221; qualities.  And, let us know what you come up with.</itunes:summary>
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			<author>M. Bruce Abbott - noemail@radioloungeusa.com</author>
			<pubDate>Tue, 09 Feb 2010 15:00:00 GMT</pubDate>
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