Radio Lounge Article RSS http://www.radioloungeusa.com Radio Lounge Article RSS feed. Radio Advertising Agency and Radio Commercial Production Studio. Radio Lounge http://www.radioloungeusa.com/images/logo.jpg http://www.radioloungeusa.com no Copyright 2005, Radio Lounge Tendenci Membership Management Software by Schipul - The Web Marketing Company en-us noemail@radioloungeusa.com Tue, 07 Sep 2010 00:59:51 GMT Articles http://www.radioloungeusa.com/en/art/229/ <p><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; color: #1f497d;">Do your best, then do it better.</span></p> <span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; color: #1f497d;">As radio advertising creatives, who have developed thousands of radio commercials, we approach every client with many questions about their business -&nbsp; specifically looking for a key element that has already helped them stand out against their competition.&nbsp; Then we dig a little deeper to find that specific nugget that will position them to achieve dominance in the future.&nbsp; Just like the overpriced gallon of milk you purchased at the supermarket last week, your competitive edge has a shelf life.&nbsp; Resting on past benefits or successes gives your competition the opportunity to race by you.&nbsp; <a target="_blank" href="http://www.cfo.com/article.cfm/14201952">This article from CFO.com titled How Chrysler Spruced Up Bankruptcy</a>, is worth taking another look at.&nbsp; Think about how it might affect your take on what needs to be done in the future.&nbsp;&nbsp;</span> <br><br>17-Aug-09 1:00 PM What Radio Advertising Clients Can Learn From Chrysler <p><span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; color: #1f497d;">Do your best, then do it better.</span></p> <span style="font-size: 11pt; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; color: #1f497d;">As radio advertising creatives, who have developed thousands of radio commercials, we approach every client with many questions about their business -&nbsp; specifically looking for a key element that has already helped them stand out against their competition.&nbsp; Then we dig a little deeper to find that specific nugget that will position them to achieve dominance in the future.&nbsp; Just like the overpriced gallon of milk you purchased at the supermarket last week, your competitive edge has a shelf life.&nbsp; Resting on past benefits or successes gives your competition the opportunity to race by you.&nbsp; <a target="_blank" href="http://www.cfo.com/article.cfm/14201952">This article from CFO.com titled How Chrysler Spruced Up Bankruptcy</a>, is worth taking another look at.&nbsp; Think about how it might affect your take on what needs to be done in the future.&nbsp;&nbsp;</span> no http://www.radioloungeusa.com/en/art/229/ Bruce Abbott Mon, 17 Aug 2009 18:00:00 GMT