Radio Lounge Radio Cliche of the Month - Conveniently Located

Bruce Abbott - noemail@radioloungeusa.com — Tue, 18 Aug 2009 15:00:00 GMT

Cliche of The Month - "Conveniently Located"

Don't go there! Even if your location is at the end of my driveway, it is not convenient for someone across town. The northside location is not convenient for the south side. The west side location is not convenient to the east side. And there are no such things as multiple convenient locations.

If you have eight locations, say you have eight locations...but drop the word "covenient"

This is a cliche fluff line and a waste of valuable radio commercial real estate.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

18-Aug-09 10:00 AM

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Radio Lounge Radio Cliche of the Month - Conveniently Located