Radio Lounge Weekly Radio Advertising Tip - Make Up A New Memorable Phrase

Bruce Abbott — Fri, 28 Dec 2007 17:00:00 GMT

Irritable Bowel Syndrome. Ohh. Sounds painful. Guess who was the first to diagnose this? AN AD AGENCY!!!

In the world of pharma-advertising, there are marketing companies out there that are developing new phrases for their clients. The idea, is that the phrases become so burned into the general public's mind that they actually become part of the medical jargon. Everything from "chronic dry eye" to "restless leg syndrome". Does anyone remember "halitosis"?

Why not do the same thing with your product or service. Oh, I don't know...maybe a florist can promote "natural aroma-couples-therapy" for guys getting out of trouble with flowers. Or maybe a furniture store has the answer for "mattress-depreciation".

All kidding aside...with enough creativity you might be able to make your product or service associated with some syndrome.

Until next week...

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28-Dec-07 11:00 AM

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Radio Lounge Weekly Radio Advertising Tip - Make Up A New Memorable Phrase