radio advertising Articles List View

We do a ton of radio and television commercials , and we also take our creative capabilities beyond terrestrial limits. From sound design for theme parks to narrative e-learning online. Many of our clients have also asked for our help with developing audio and video for their websites. Technology today gives us the benefit of adding audio and video content without the downside of loading issues. I came across this article entitled "How to Add Multimedia to Your Blog", written by ...

Sometimes we just try too hard. We forget how simple things can make a profound difference in the creation and ultimate success of a brand. As children, many of us were budding entrepreneurs, and we succeeded in what we started out to do. With childlike attitudes though we soon found out that our business empire was getting in the way of more fun stuff, so we moved on. But here's the good news. We got our first dose of how a business works and how marketing savvy caused us to ...

Radio Lounge does not believe in copy-cat advertising, but that doesn't necessarily mean you can't stretch into a more global approach to selling your products and services. We are constantly amazed by the dozens of automotive advertisers that use the same "screaming" formula over and over. In most cases, they have either read a book, got some bad advice from an industry colleague, or are just too afraid to take their radio creative to a next level. In Great Britain, Volvo has ...

Okay, most purchases are directed and decided upon by females. It doesn't matter if it's a car or a can of corn, females drive decisions. And it used to be that hitting a female demo with a radio advertising campaign was pretty textbook, but that is changing. In a Media Post news story by Sarah Mahoney there is a growth spurt in 35 plus moms of more than four million in just two years, and that group of influential's 35 and under and more likely to buy green products. And if you thought ...

Advertisers many times tell us they want something catchy for their commercial. Jingle is usually the first word that pops out, because they don't know how to describe catchy creative, which obviously has nothing to do with a jingle. Needless to say, jingles for decades have made their mark and created a lasting impression for consumers. Today, we've kind of gone away from the jingle category using new artists tunes for a campaign, or with bigger budgets, using mega artists to brand ...

And you're saying, what the heck are we talking about. No, we're not joking. According to an article in The Atlantic Monthly, firms are hiring fake businessmen in China to represent their brand at various social events. Why? Having foreigners in nice suits gives the company face. White guys with fair complexions and a nice suit can make $1000 bucks a week. You've got to read the article "Rent a White Guy" by Mitch Moxley.

You may not be able to match the advertising budget but hopefully you have the same mindset as Geico that; to get your brand out there radio continues to be a powerful force. According to Inside Radio, and Media Monitors, just last week, Geico ran more than 44,000 national radio spots. Right behind, The Home Depot. Do you have to dump that much into advertising to make it work. Not really, you just have to be smart enough to place your media and your message in front of the right ...

Starbucks is known for its overpriced morning jolts of wake up juice, but if that’s all that Starbucks did to attract and grow its fan base, their appeal would dry up. Starbucks loves its customers and continues to show the love in new and appealing ways. Like its new partnership with AT&T and Yahoo, detailed in the article below “Starbucks to Offer Free Wi-Fi at Most of Its Stores” from The Associated Press. And not just free Wi-Fi, how about custom content, free Wall ...

We like to think of radio advertising as “word of mouth”, it just hits a lot more ears. We often suggest using existing customers as part of the commercial creative. Take those really believable and satisfied clients and let them tell their story. Notice we didn't mention actors. Use real customers. Look how effective the On-Star campaigns have been. People don’t care “how” it works, they just care that it does work. Once again, real stories and no silly ad ...

We caution our clients, they’d better be ready when the ad campaign rolls, or they will be steamrolled by their campaign. Customers that want one of what you’re selling, expect to get it, when they’ve heard about on an advertising campaign. Tell customers they are out of luck, and the bad news travels fast. Having a website that isn’t ready to accept or fulfill customers orders, having a storefront that forgot to stock enough of the product, or even worse, forget to ...

We like to think of radio advertising as “word of mouth”, it just hits a lot more ears. We often suggest using existing customers as part of the commercial creative. Take those really believable and satisfied clients and let them tell their story. Notice we didn't mention actors. Use real customers. Look how effective the On-Star campaigns have been. People don’t care “how” it works, they just care that it does work. Once again, real stories and no silly ad ...

Inside Radio is reporting that SNL Kagan, the company that integrates online research and data projection for the media and communications industry www.snl.com reports that radio will see a 6.9% increase over 2009. That’s a huge number, considering it is the largest annual increase since 2003. The radio industry has been fighting hard to bring back those numbers. For those considering radio advertising, they’re not giving it away, and it takes an agency with clout to get the ...

People like stuff, especially when it’s free. People however, don’t like junk. The free stuff needs to matter to a consumer and be relevant in engagement for future purchases. So when you hear of a business with a free product offer, you might be skeptical but you’ll probably investigate. In the new book by Chris Anderson (author of The Long Tail) free is hot stuff. Anderson’s book, Free: How Today’s Smartest Businesses Profit By Giving Something For Nothing, ...

Sooner or later the “truth” about Creatives (those individuals that write great commercials), gets out - and confirms the fact that they (we) are a unique group. It seems that "Creativity and Schizophrenia Share Similarities in the Brain”. The article, which appears in Bloomberg Business Week, written by Alan Mozes, shares the link between D2 receptors and dopamine in creative individuals and those with the mental illness. Now I understand why normal relationships between ...

Radio Lounge writes, produces and places a ton of media for clients in the direct response mode, and we also have worked with a number of clients nationally on various branding campaigns. Here is the question, are you fully prepared to run a branding campaign. In the past, bad news traveled quickly. In the present, it travels at the speed of light, and if your product or service isn’t ready to let it all hang out, you’d better do your homework, and get it fixed before you pull ...

Radio Lounge does a ton of creative and radio production for service oriented businesses. During the creative brief we find that many of these businesses don’t really understand the value of truly knowing who they are. Because many of them haven’t clearly defined their specific brand. With a service oriented business you are only successful as those you attract, but attracting a fan base than regularly uses your service is somewhat elusive, that is, unless you show your customers ...

Small business can learn some valuable lessons from the big guys, when it comes to damage control. That is, how NOT to do it. When Toyota started addressing the issues with their vehicles, consumers waited for a logical explanation and direction on how to best to handle the runaway cars, and they got nothing close to that. The result, a black eye for Toyota. Great brand, not so great right now, or maybe never again. Now, another global giant is missing the mark on damage control. British ...

Here’s a new twist on a radio jingle, and you might be a winner. That is, if you’ve got the right stuff. You might be surprised that the winning entry won’t come from Dallas, the jingle capital of the world, but rather from a home studio somewhere in small town America. Custom commercial jingles still resonate, popular songs still can still help build a brand, but the makers of Magnum, the Trojan brand of condoms, are counting on Joe Average, or in this case, Joe Larger ...

Radio advertisers want to know. If I run a schedule, how can I see valid proof that I got what I paid for. And how long should I plan on running. With some of our advertisers the answer is easy. We track phone calls to specific numbers, or web hits, and in some cases we are afforded the luxury of a relationship where the client knows that building brand equity comes with meaningful exposure over a period of time. Radio advertising isn’t a magic medium. If you advertise a product ...

Starbucks is known for engaging their customers in a variety of ways, and that includes a radio campaign currently underway. But it’s not just about the message on the radio stations, it’s more about blending the radio waves with a social media element. Your business is really no different than Starbucks, and you can get the same benefits, IF you take the time to design a complimentary campaign for your next radio blitz. In the article “How Starbucks Builds Meaningful ...