What radio stations should I run my advertising on?

 

A very common question heard here at Radio Lounge.  One of the biggest strengths of radio advertising is that radio is a very targeted medium.  Radio stations program content based upon their format.  Different formats target different demographics.  Want to reach women ages 35-44? An adult contemporary format might be your best choice.  Men 18-34?  Maybe sports talk or alternative rock stations would work best.  Every radio station has a "sweet spot".  This sweet spot is going to be the strongest demographic segment based upon Arbitron ratings.  This is why it is very important to know your customer.  What are their ages, income levels, hobbies, etc?  This will allow you to fine tune your radio advertising efforts to reach the highest percentage of potential customers for the least amount of money.  Once you have defined your best station matches, it will be time to determine cost efficiencies...

 

We will save that one for another article.

 

Are you thinking about radio advertising?  Call Radio Lounge toll free to get your questions answered.  1-866-428-3469.

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