24-Aug-10 1:00 PM CST

Radio Advertising : Hispanic Markets

Radio Lounge provides a wide variety of creative and media buying services. Most advertisers think that buying your mainstream A/C’s and News/Talk stations are the only way to go. We always ask the question; what about foreign language radio. Especially in markets like Houston and Los Angeles, where Hispanics are a significant population mix. One in six US residents are Hispanic, and they are the second largest consumer market. In an Advertising Age article by Peter Francese, called “Hispanic Market Hits Tipping Point” you might find that your brand could benefit big time from exposure here. So some food for thought. Don’t overlook this growing population segment.

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