4-Aug-10 2:00 PM CST

Radio Advertising Expands

According to a report in Inside Radio, web listening in cars will reach five million in just five short years. The good news for radio stations that are using the web effectively means a much broader audience, well beyond their own markets. For those stations that are just waking up, it means listener shares might be down to Internet success stories like Pandora. And may the best media win. Quick question. If you are thinking about making a car purchase in the near future, would you choose a web radio? And if so, how would it affect your listening habits in the car?

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