30-Jul-10 10:00 AM CST

Radio Advertising That "Sticks"

Wouldn’t you have loved to be the person that came up with the idea of a Post-it Note? Believe it or not, that happened 30 years ago, and the brand lives on stronger than ever. To celebrate, the company will put up a billboard consisting of more than 100,000 Post-it Notes, and they are running some cool television spots that target home use. By the way, for those who think that putting your head in the sand and not spending on advertising during a recession is a smart move, the Post-it brand spent 2.9 million on advertising in 2009. Finally, if your name is Spencer Silver and you worked for 3M in 1967, we just want to say, thanks.