Okay, most purchases are directed and decided upon by females.  It doesn’t matter if it’s a car or a can of corn, females drive decisions.  And it used to be that hitting a female demo with a radio advertising campaign was pretty textbook, but that is changing.  In a Media Post news story by Sarah Mahoney there is a growth spurt in 35 plus moms of more than four million in just two years, and that group of influential’s 35 and under and more likely to buy green products.  And if you thought moms were the stay at home type, think again.  In the article, 62 percent worked full or part time jobs.  Check out the article “New Rules of Mama Marketing: Older, Greener”.  Think about your product or service and see where that puts mom in your purchase cycle.

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