12-Jul-10 8:00 AM CST

Best Radio Advertising Jingles

Advertisers many times tell us they want something catchy for their commercial. Jingle is usually the first word that pops out, because they don’t know how to describe catchy creative, which obviously has nothing to do with a jingle. Needless to say, jingles for decades have made their mark and created a lasting impression for consumers. Today, we’ve kind of gone away from the jingle category using new artists tunes for a campaign, or with bigger budgets, using mega artists to brand a product. By the way, the first jingle ever recorded was for Pepsi, back in 1939. You might remember, and can probably sing every word of the more recent classics. But the venerable jingle still has a lot of sticking power. In an article from Forbes.COM, Ken Bruno takes us through the “Best-Ever Advertising Jingles.