You may not be able to match the advertising budget but hopefully you have the same mindset as Geico that; to get your brand out there radio continues to be a powerful force.  According to Inside Radio, and Media Monitors, just last week, Geico ran more than 44,000 national radio spots.  Right behind, The Home Depot.  Do you have to dump that much into advertising to make it work.  Not really, you just have to be smart enough to place your media and your message in front of the right audience.  Want to know how much it might cost?  Check out this link and see what radio advertising costs in your city.

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