16-Jun-10 2:00 PM CST

Radio Marketing : Be Ready

We caution our clients, they’d better be ready when the ad campaign rolls, or they will be steamrolled by their campaign. Customers that want one of what you’re selling, expect to get it, when they’ve heard about on an advertising campaign. Tell customers they are out of luck, and the bad news travels fast. Having a website that isn’t ready to accept or fulfill customers orders, having a storefront that forgot to stock enough of the product, or even worse, forget to tell their employees about the promotion. Not being ready to advertise kills all momentum and gives the brand a black eye. Reading the article by Joseph Galante, called Groupon Coupons: The Small Business Challenge, we see that the company is traveling in dangerous territory and taking a few unsuspecting businesses down the rocky road. Good concept, absolutely, as long as their clients understand that the marketing might overwhelm their clients capacity. Bottom line, if you make a promise to a customer, you’d better be able to deliver on that promise.

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