15-Jun-10 4:00 PM CST

Radio Advertising Resurrection

Inside Radio is reporting that SNL Kagan, the company that integrates online research and data projection for the media and communications industry www.snl.com reports that radio will see a 6.9% increase over 2009. That’s a huge number, considering it is the largest annual increase since 2003. The radio industry has been fighting hard to bring back those numbers. For those considering radio advertising, they’re not giving it away, and it takes an agency with clout to get the numbers where they need to be.

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