8-Jun-10 1:00 PM CST

Radio Marketing: Giving Free Things Away

People like stuff, especially when it’s free. People however, don’t like junk. The free stuff needs to matter to a consumer and be relevant in engagement for future purchases. So when you hear of a business with a free product offer, you might be skeptical but you’ll probably investigate. In the new book by Chris Anderson (author of The Long Tail) free is hot stuff. Anderson’s book, Free: How Today’s Smartest Businesses Profit By Giving Something For Nothing, gives us his take on how to take free to the next level. Joe Mullich does a great interview with Chris. It’s called “Making Money By Giving Things Away”. So how could your business benefit from a Freemium? Click the link to read more.

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