27-May-10 9:00 AM CST

Crazy Radio Creatives?

Sooner or later the “truth” about Creatives (those individuals that write great commercials), gets out - and confirms the fact that they (we) are a unique group. It seems that "Creativity and Schizophrenia Share Similarities in the Brain”. The article, which appears in Bloomberg Business Week, written by Alan Mozes, shares the link between D2 receptors and dopamine in creative individuals and those with the mental illness. Now I understand why normal relationships between account management folks and Creatives might not be possible, or for that matter attempting to bring those two groups together, is a really bad idea. (ha! ha!)
So Creatives, unite, and when one of those people on the other side of the office drops by, just let them know how crazy good you are.