11-May-10 9:00 AM CST

Radio Marketing Tip : Service Branding

Radio Lounge does a ton of creative and radio production for service oriented businesses. During the creative brief we find that many of these businesses don’t really understand the value of truly knowing who they are. Because many of them haven’t clearly defined their specific brand. With a service oriented business you are only successful as those you attract, but attracting a fan base than regularly uses your service is somewhat elusive, that is, unless you show your customers how to do it. In an article by John Warrillow, entitled “6 Tips for Making Your Service Business Less Squishy (And More Valuable)” Warrillow shares some simple guidelines to implement to “own” your brand. John calls it “The Tide Formula”. Read the article and see if you can fill in the blanks as they relate to your service business.

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