6-May-10 11:00 AM CST

Radio Advertising : Your Jingle Here

Here’s a new twist on a radio jingle, and you might be a winner. That is, if you’ve got the right stuff. You might be surprised that the winning entry won’t come from Dallas, the jingle capital of the world, but rather from a home studio somewhere in small town America. Custom commercial jingles still resonate, popular songs still can still help build a brand, but the makers of Magnum, the Trojan brand of condoms, are counting on Joe Average, or in this case, Joe Larger Than Average to come up with the words and the beat to this unique product. The article “A Hip-Hop Contest to Promote a Brand”, written by Andrew Adam Newman, for The New York Times, details how you too can be living large with the likes of Ludacris and Kid Rock.

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