21-Apr-10 10:00 AM CST

Radio Advertising : Blinded By Metrics

Radio advertisers want to know. If I run a schedule, how can I see valid proof that I got what I paid for. And how long should I plan on running. With some of our advertisers the answer is easy. We track phone calls to specific numbers, or web hits, and in some cases we are afforded the luxury of a relationship where the client knows that building brand equity comes with meaningful exposure over a period of time. Radio advertising isn’t a magic medium. If you advertise a product that people want and deliver a clear message of how to get it, people will buy it. When we consult with new clients, we first talk about realistic expectations, and that includes not only metrics, but what they desire to have happen over a long term. In the article “Marketing: Are You Blinded By the Numbers, by Tim Berry takes a look at this concept. Bottom line, if you’re not out there capturing fans through advertising and marketing, your competition is.

Click a star to rate!

Rating: 0.00 / 5.00 - Not yet rated.
0 ratings