7-Apr-10 9:00 AM CST

Radio Marketing: Blending In Social Media

Starbucks is known for engaging their customers in a variety of ways, and that includes a radio campaign currently underway. But it’s not just about the message on the radio stations, it’s more about blending the radio waves with a social media element. Your business is really no different than Starbucks, and you can get the same benefits, IF you take the time to design a complimentary campaign for your next radio blitz. In the article “How Starbucks Builds Meaningful Customer Engagement via Social Media", written by Mikal Belicove, contributing editor for Entrepreneur, lean how they do it, then brainstorm on a way you might engage your customers through radio and social media. It works for Starbucks, and it can work for you.