22-Mar-10 8:00 AM CST

Radio Marketing - Free Offers?

Radio Lounge works with a number of restaurant owners and operators around the country, including a handful of SYSCO Food Corporation clients. Most, if not all are afraid to give anything away. I can hear the questions now. "Why? Margins are so tight, how can we possibly do that, we’ll lose our shirts." So how did Dennys get 450,000 people to join their rewards program, or how did Chick fil-A get a patron to camp outside its new store for a month, just to win a year’s worth of chicken sandwiches. In the article, Throngs Line Up When Free Food is on The Menu, Joseph De Avila gives some incredible examples of how “free” makes lots of fans and tons of money.

What free offers might you...well...offer?