10-Mar-10 9:00 AM CST

Radio Advertising Tip - Over Deliver

How many of you actually believe the radio commercials you hear? Many businesses tend to over sell their capabilities, and as a result, end up making just one sale and losing a long-term customer. Here is where advertising gets interesting. Send out a simple, believable message to capture a new customer, then, when you have them in your business go overboard to win them as a loyal fan. In the article “Promise Small, or Promise Big”, Trent Hamm reveals some simple examples of just how a business can capture those fans with over the top customer treatment. Here’s one final thought; you might think that over-delivering will hurt your bottom line, but it’s much more cost-effective to build a loyal fan base vs. gathering lots of new short-term customers.

Let us know if this attitude exists at your business, and share some examples of what you’re doing.