26-Feb-10 9:00 AM  CST  

Marketing Lessons From..The Grateful Dead? 

A telephone hotline for their fans, a price cap on tickets, and their own mail-order house.  These guys were into social media long before anybody even knew the term.  So what did they do that was so special?  The passionately embraced their fans, then super-served that fan base.  Read the article “Make Your Money Like Gerry Garcia”.  We found it in the March issue of The Atlantic.  Written by Joshua Green, it’s beyond entertaining, it’s got a message for your business.    

 

For additional information on this Articles article, please contact:

M. Bruce Abbott
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Source: Radio Lounge
http://www.radioloungeusa.com

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