24-Feb-10 9:00 AM CST
Trigger Emotions With Your Radio Commercials
You might think that a radio commercial that leverages “lust”, “alarm”, “vice” and “power” might be selling something illegal, or just as bad, distasteful. But according to Sally Hogshead, these are key triggers persuasion and captivation. We recently taped an interview with Sally on The Advertising Show, and that interview is coming up in a couple of weeks. In the meantime, read a taste of what you’ll be hearing in the article The Seven Triggers of Fascination, as Matthew May gives us his perspective of Sally’s latest book. See if it hits your hot button.
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For additional information on this Articles article, please contact:
M. Bruce Abbott
(281) 494-4680
Source: Radio Lounge
http://www.radioloungeusa.com
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Tags: advertising commercials emotion hogshead marketing radio
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