24-Feb-10 9:00 AM CST

Trigger Emotions With Your Radio Commercials

You might think that a radio commercial that leverages “lust”, “alarm”, “vice” and “power” might be selling something illegal, or just as bad, distasteful. But according to Sally Hogshead, these are key triggers persuasion and captivation. We recently taped an interview with Sally on The Advertising Show, and that interview is coming up in a couple of weeks. In the meantime, read a taste of what you’ll be hearing in the article The Seven Triggers of Fascination, as Matthew May gives us his perspective of Sally’s latest book. See if it hits your hot button.