19-Feb-10 8:00 AM CST

Radio Advertising Tip - Marketing To Women

There have been numerous books written on the subject, and you can’t deny that women play an important role in the purchasing decision. And it’s not just those products that you might think, it’s a lot more, like homes, cars, vacations, consumer electronics and a variety of service industries. As radio creatives, we have take a serious look at this with every piece of radio advertising we produce and distribute. In the article “Marketing to Women, Who’s Doing it Right and Who’s Not”, Lynn Truong gives us another perspective on the importance of understanding your target both in the creative and broadcast medium. Don’t be surprised that your product or service falls in this category.