12-Feb-10 8:00 AM CST
Radio Advertising Thoughts: Marketing in A Down Economy
We found an interesting article called “Recession Era Marketing Poses Challenge for Marketers”. The original piece, published in Knowledge @ Wharton, says we as consumers, full of high anxiety are either trading off or trading down. Not only does a brand have to emphasize its value, but demonstrate how it might be beneficial to this high-anxiety consumer attitude. This is definitely food for thought when creating your radio advertising campaign. Take a look at the article and see how your product or service fits into this new marketing equation. Then think about how you might market to this new audience.
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For additional information on this Articles article, please contact:
M. Bruce Abbott
(281) 494-4680
Source: Radio Lounge
http://www.radioloungeusa.com
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Tags: advertising commercials down economy marketing radio recession
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