12-Feb-10 8:00 AM CST

Radio Advertising Thoughts: Marketing in A Down Economy

We found an interesting article called “Recession Era Marketing Poses Challenge for Marketers”. The original piece, published in Knowledge @ Wharton, says we as consumers, full of high anxiety are either trading off or trading down. Not only does a brand have to emphasize its value, but demonstrate how it might be beneficial to this high-anxiety consumer attitude. This is definitely food for thought when creating your radio advertising campaign. Take a look at the article and see how your product or service fits into this new marketing equation. Then think about how you might market to this new audience.

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