9-Feb-10 9:00 AM CST
Learn From Super Bowl Advertising
Why does it take a specific event to get people really keyed into commercials. Obviously the Super Bowl has built a brand, great football, great commercials, and we eat that stuff up. In an article called “What Super Bowl Advertising Can Teach Your Small Business”, Rohit Bhargava gives us his take on how you can tap into a few key elements to differentiate your business. To do this, you don’t need a seven figure budget or the brightest agency on the planet. This type of approach to radio production isn’t about being a copy-cat. It’s more about looking at your business from a different perspective and focusing on a single element that really does say something to radio listeners. Take a look at the five points he makes and see if you can find an attribute that has “super” qualities. And, let us know what you come up with.
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For additional information on this Articles article, please contact:
M. Bruce Abbott
(281) 494-4680
Source: Radio Lounge
http://www.radioloungeusa.com
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Tags: advertising Bowl commercials marketing radio Super
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