3-Feb-10 10:00 AM CST

Valentine's Day Radio Advertising - Think Value

Local radio advertisers can take a cue from national chains this Valentine’s Day; consumers are looking for a bargain. Stuart Elliott, in the New York Times says we’ve turned into savers rather than spenders, especially coming off Christmas. So what does that say about your Valentine’s Day offerings. If you’re a spa, or service oriented business, you’d better design a promotion that gives your customers more. When you’re competing against retail giants like Target’s “weekly wow” candies, or Martha Stewarts discounts on flowers, you’ve got to present a better value. Check out the article “Cheap Sentiments Apply This Valentine’s Day”. What can you do differently this year. Send us your ideas.