12-Jan-10 10:00 AM CST

Radio Advertising: Is Your Product or Service the “Real” Deal, Be Careful What You Say

One of Coke’s jingles sang, “It’s the real thing”, Canada Dry ginger ale is made with “real” ginger. Not a big deal, yeah it is, according to how our current administration sees things. According to the article “Can Marketers Back Up Real Claims", appearing in Advertising Age, written by Emily Bryson York, the Obama administration just might come calling, if you decide that you’re the “real deal”. The word “real” is powerful, and used by many marketers. So what do you think, has our government crossed the line, or is it a good thing for consumers?

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